Travelling
Anisha Sharma
Associate Director-Strategic Brand Marketing
New Delhi
Summary
Goal oriented marketing professional dedicated to high level of
customer satisfaction & meeting aggressive business goals. Excellent managerial, business strategy & problem solving skills.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Associate Director
MarketsandMarkets
12.2020 - Current
- Leading the Strategic Marketing for Key customers which involves Initiatives like Customer Podcasts, Talk Series, Speaker’s Club, Customer Community, etc
- Jointly responsible with sales and performance marketing teams to drive demand for the assigned strategic accounts.
- Develop and promote branding initiatives consistent with corporate business goals and objectives by building relevant content for the social media to increase the Share of Voice
- Providing strategic input into all content that support the strategic marketing plan in capturing customer attention, including social media messaging, website pages, social media postings, blogs, customer testimonials, sales enablement material, event experiences, and copy, ensuring consistency in messaging, and client experience
- Engage and establish broad relationships with C-suite business leaders based in US & Europe for marketing roadmap & initiatives
- Lead the Customer Satisfaction Survey for existing customers-launch the Net Promoter Score, create reporting dashboards to keep the leadership updated with key metrics
- End to End ownership of Customer Advisory Council focused on business ecosystem, thought leadership & organization roadmap that helps create meaningful relationships with our internal and external executives.
Business Strategy Planning & Operations Manager - Office of Chief Customer Officer
SAP India Pvt Ltd
06.2012 - 11.2020
- Lead the business operations of the Customer Office, aligning internal stakeholders and teams for various Customer Office Projects
- End to End program management for the Net Promoter Score (NPS) customer satisfaction program for SAP India, following a strategic approach to increase the response rates
- Managing high level customer escalations, aligning internal stakeholders for an objective closure with a Customer First approach
- Leading the Strategic Initiatives at Customer Office- right from building the database of focused stakeholders for various Customer Engagement Programs at SAP
- Creating analytical reports for team members in knowing different aspects of business & the customers.
Sales Business Analyst
Sify Technologies
01.2011 - 06.2012
- Manage sales opportunity reports comprising periodic MIS, Dashboards on business status and preparing Trend Analysis reports
- Look for variance and accuracy as a back up to SFA reports and prepare special reports Visibility, Review / Weekly Commitment for Senior Management
- Communicating with regional sales team for status of order and position of sales.
Executive
Tulip Telecom
05.2009 - 01.2011
- Marketing
- Maintaining the prospect databases and providing valuable inputs for fine tuning of the sales & marketing strategies
- Conducting the Market Research and gather the information about the competitors’ products and pricing
- Mapping client’s requirements and providing them expert advisory services pertaining to selection of required network.
Education
M.B.A - Telecommunication Management and Marketing
Amity University
Uttar, Pradesh 01.2007 - 01.2009
B. Sc (Hons - Chemistry
Gargi College, Delhi University
Delhi 01.2004 - 01.2007
Skills
Strategic leadership
Accomplishments
1. Launched First Customer Advisory Council (CAC) at MarketsandMarkets (Year 2021-22)
· Leading the Program Management of the Customer Advisory Council which aims at collaborating with our customer advocates who mentors us in improving the current GTM strategy and the product to create a world class customer experience.
· Driving leadership meetings, setting up the meeting agenda, sharing MoM and taking action-items to closure.
· Managing relationships and communicating effectively with key internal and external executive stakeholders.
2. Launched First Podcast Series #DisruptionDialogues at MarketsandMarkets
· Designed the modalities of the customer podcast program – right from the speaker acquisition to the final release on different hosting platforms like Amazon Music, Spotify, and Apple Podcasts, YouTube.
· Successfully launched 10 episodes & secured 20+ speakers with VP+ level designations. Additionally onboarded the speakers to the MnM Speaker’s Club for regular engagement.
· Led all production aspects—from direction to writing scripts and getting guest speakers to tracking podcast metrics like views, engagement rate, clicks, etc.
· Collaboratively worked with social media team for the podcast promotions- blogs creation, polls, speaker highlight teasers, email marketing which in turn increased the brand SOV from 2 to 57%.
3. Designed & Launched Net Promoter Score Survey at MarketsandMarkets
· Launched the NPS Process for all users at MarketsandMarkets in 3 waves with NPS of +32 and an improved response rate from 4% to 11%
· Sounding Board to ensure all detractors are being met for the resolution thereby securing renewals.
· Created Industry specific marketing collaterals along-with customer testimonials that were leveraged by the sales team in securing new deals.
· Automated the NPS process for consulting projects to improve internal efficiency impacting customer experience.
Interests
Gardening
Timeline
Associate Director
MarketsandMarkets
12.2020 - Current
Business Strategy Planning & Operations Manager - Office of Chief Customer Officer
SAP India Pvt Ltd
06.2012 - 11.2020
Sales Business Analyst
Sify Technologies
01.2011 - 06.2012
Executive
Tulip Telecom
05.2009 - 01.2011
M.B.A - Telecommunication Management and Marketing
Amity University
01.2007 - 01.2009
B. Sc (Hons - Chemistry
Gargi College, Delhi University
01.2004 - 01.2007