Summary

Overview

Work History

Education

Skills

Timeline

Anisha Shenoy

Bangalore

Summary

Driven Product/Growth Marketer skilled in GTM Strategy, Product Positioning and Branding, Partnerships and Alliances. Proven record of conceiving and crafting marketing initiatives that drive demand. Possesses astute attention to detail and ability to translate technical capabilities into value for customers. Ready to leverage wide-ranging expertise across D2C Ecosystem, AI/Automation, and Fin-tech industries of 9+ years to a dynamic new position.

Overview

years of professional experience

Work History

Associate Director - Product Marketing

GoKwik

06.2023 - 08.2024

Repositioned the RTO reduction product for GoKwik's 1-click checkout, boosting adoption by 25% in 6 months.
Led GTM for Kwik.ai (merchant-driven RTO interventions) driving an 18% increase in qualified pipeline.
Partnered with sales on client calls & feedback loops, strengthening positioning and enabling ~ 20% uplift in conversion rates.
Rolled out sales enablement playbooks from ground up & regular demos to sales team, improving rep effectiveness.
Revamped product narratives on LinkedIn, growing inbound leads and accelerating deal closures by 15%.

Lead - Product Marketing

Clear (erstwhile. ClearTax)

06.2022 - 05.2023

Build the B2B product marketing team institutionalizing methods and practices
Ensure successful launches of new offerings owning the GTM and RTM strategy
Develop and deliver on the right positioning of the services with value articulation and right to win within identified segments
Strengthen the identification of persona and pain areas to map the value proposition
Custodian of content strategy that delivers on the buyer journey progression
Own the analyst relations and customer advisory efforts to ensure wholistic advocacy program that contributes to revenue conversions.
Sales and partner enablement to ensure right articulation of the offering and associated use cases

Marketing & Partnerships - Head

Finvolv (erstwhile. Kuliza)

03.2021 - 05.2022

Managed branding and re-branding (organic and paid) campaigns on social media, virtual-event based inbound marketing initiatives.
Increased market awareness and penetration through development of creative collateral via end-to-end content strategizing.
Oversaw account budgets, internal billings and monthly P&L to achieve financial goals with positive quarterly ROI.
Developed and strengthened strategic partnerships (Cloud, SI, Tech) at all levels. Onboarded 50+ Fintech API partners.
Identified low-cost opportunities to increase visibility and drive traffic, increasing returning website visitor revenue by 66%.
Analyzed competitor PRs and product feature updates to evaluate effectiveness of and tweak marketing strategies.

Senior Product Marketing Manager

Xoxoday

06.2020 - 03.2021

Marketing Collaterals and Persona Curation
Content Management
Product Strategy
Website Optimization
Sales Enablement
Customer Advocacy & Analyst Relations (UK and MEA)

Product Marketing Manager

AntWorks

04.2019 - 05.2020

Developed market segmentation per buyer personas and achieved 10x increase in global product assets
Trained Global Sales team on product technicalities, live demos
Responsible for crafting GTM strategy - global product launch
Achieved 15% lead to opportunity conversion rate in Q3, Q4 '19
Handled social channel - grew LinkedIn followers by ~300%
Lead nurture and conversion to POCs - Email marketing automation.
Customer Advocacy - Increased customer reviews on online Peer review platforms in RPA and AI category (GPI, G2Crowd) by 85%

Strategy Consultant, AI/RPA Sales Enabler

Deloitte USI - Consulting

04.2017 - 04.2019

RPA Sales Enablement - Robotics and Cognitive Nerve Centre • Client RFP formulation, response to RFP
Vendor Selection/Sales collateral generation - helped establish partnership with 3 giant RPA players, 1 mid-sized Cognitive vendor
• RPA Vendor Rating Analysis and Comparison
• Primary/Secondary Market Research around digital solutions

Product Marketing and Sales Associate

Eriez Manufacturing Pvt. Ltd

10.2015 - 03.2016

Formulated sales quotes, gained sales leads - 3 new manufacturing customer bases in India over period of 1 quarter
Consumer Insights Analysis