Anita Kumari
Gurgaon
Summary
Strategic and data-driven marketing professional with a proven 9-year track record in developing and executing comprehensive digital strategies. Seeking to lead as a Leader Digital Marketing utilizing a strong foundation in Google Ads, SEO, and CRM optimization, combined with a background in data analytics, to drive brand growth, improve customer acquisition, and deliver measurable results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Leader Digital Marketing
Lixil Window Systems Pvt. Ltd. (Tostem India)
06.2023 - Current
- Company Overview: https://www.tostemindia.com/
- Google Ads: Plan, execute, and optimize Google Ads campaigns. Conduct keyword research & Monitor ad spend, CTR, CPC, and conversion rates to maximize ROI.
- CSR Operation: Optimize call scripts and responses based on customer interactions. Monitor CSR KPIs (e.g., conversion rate, response time, customer satisfaction). Ensure proper integration of data with CRM for lead nurturing.
- Allocate budgets efficiently across Google Ads, SEO, social media, and CRM activities. Ensure cost-effective lead generation and customer acquisition strategies. Continuously test and refine marketing strategies to maximize ROI.
- Manage agencies for Google Ads, SEO, CSR, CRM & Creative. Define KPIs, review agency performance, and ensure deliverables meet expectations. Coordinate between internal teams and external partners for smooth execution. Negotiate contracts, budgets, and timelines for agency work.
Sr. Associate
WNS Global Pvt. Ltd
01.2021 - 06.2023
- Managed a diverse Google Ads portfolio, including Search, Display, YouTube, Shopping, and App campaigns
- Strategy discussion to get better ROI for the Business & lead generation
- 6 months of support for all Google Ads account.
- Campaign creation & Optimization by explaining the right budge and correct campaign type.
- Monthly or biweekly Follow ups to understand the campaign performance.
Campaign Specialist
Teleperformance
08.2016 - 07.2019
- Design & Create campaign for advertiser by understanding their business module.
- After launching the campaign, need to extract & analyze data.
- Worked on PPC Model with Google analytics setup.
- Worked on Google’s different types of Campaign.
- Work closely on keywords & website to increase Quality Score & relevancy.
- Optimization of the PPC campaign regularly & giving free support for 91 days.
- Regularly in touch with advertiser to understand their requirement of lead from google.
- Explaining the usage of selecting correct location and budget.
- Helping advertiser to focus on creating a good website so that their ads can perform better.
Consultant
Flipkart
03.2014 - 05.2015
- Attending Sales/Support call and providing the resolution as per process guideline.
- Sales Conversation by eliminating all possible doubt proactively.
- Highlighting process gaps so that any further damages can be prevented.
- Floor support for new joinee.
- Taking customers feedback and highlighting to relevant department.
Implementation Engineer
Dwise
10.2012 - 04.2013
- Giving training to client on Software.
- Giving support after training to client.
- Manual testing for finding bugs.
Education
B.E. -
VTU Belgaum
01.2011
12th - undefined
CBSE Chittaranjan
01.2007
Skills
- Google Ads (Search, Display, Video, Shopping, Pmax, DemandGen)
- Keyword Research & Campaign Structuring
- Bid Management & Optimization
- On-Page SEO
- Off-Page SEO
- Google Search Console
- Google Analytics (GA4)
- A/B Testing & Conversion Rate Optimization (CRO)
- Data Visualization Tools: Tableau, Power BI, Looker Studio
- Data Cleansing and Pre-processing
- Call Center Operations
- Lead Management & Nurturing through CRM
Certification
Data Science Certification from Simplilearn
Data Analytics Certification from Skill Nation
Personal Information
English
Hindi
Timeline
Leader Digital Marketing
Lixil Window Systems Pvt. Ltd. (Tostem India)
06.2023 - Current
Sr. Associate
WNS Global Pvt. Ltd
01.2021 - 06.2023
Campaign Specialist
Teleperformance
08.2016 - 07.2019
Consultant
Flipkart
03.2014 - 05.2015
Implementation Engineer
Dwise
10.2012 - 04.2013
12th - undefined
CBSE Chittaranjan
B.E. -
VTU Belgaum
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