Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
Generic

Anita Kumari

Gurgaon

Summary

Strategic and data-driven marketing professional with a proven 9-year track record in developing and executing comprehensive digital strategies. Seeking to lead as a Leader Digital Marketing utilizing a strong foundation in Google Ads, SEO, and CRM optimization, combined with a background in data analytics, to drive brand growth, improve customer acquisition, and deliver measurable results.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Leader Digital Marketing

Lixil Window Systems Pvt. Ltd. (Tostem India)
06.2023 - Current
  • Company Overview: https://www.tostemindia.com/
  • Google Ads: Plan, execute, and optimize Google Ads campaigns. Conduct keyword research & Monitor ad spend, CTR, CPC, and conversion rates to maximize ROI.
  • CSR Operation: Optimize call scripts and responses based on customer interactions. Monitor CSR KPIs (e.g., conversion rate, response time, customer satisfaction). Ensure proper integration of data with CRM for lead nurturing.
  • Allocate budgets efficiently across Google Ads, SEO, social media, and CRM activities. Ensure cost-effective lead generation and customer acquisition strategies. Continuously test and refine marketing strategies to maximize ROI.
  • Manage agencies for Google Ads, SEO, CSR, CRM & Creative. Define KPIs, review agency performance, and ensure deliverables meet expectations. Coordinate between internal teams and external partners for smooth execution. Negotiate contracts, budgets, and timelines for agency work.

Sr. Associate

WNS Global Pvt. Ltd
01.2021 - 06.2023
  • Managed a diverse Google Ads portfolio, including Search, Display, YouTube, Shopping, and App campaigns
  • Strategy discussion to get better ROI for the Business & lead generation
  • 6 months of support for all Google Ads account.
  • Campaign creation & Optimization by explaining the right budge and correct campaign type.
  • Monthly or biweekly Follow ups to understand the campaign performance.

Campaign Specialist

Teleperformance
08.2016 - 07.2019
  • Design & Create campaign for advertiser by understanding their business module.
  • After launching the campaign, need to extract & analyze data.
  • Worked on PPC Model with Google analytics setup.
  • Worked on Google’s different types of Campaign.
  • Work closely on keywords & website to increase Quality Score & relevancy.
  • Optimization of the PPC campaign regularly & giving free support for 91 days.
  • Regularly in touch with advertiser to understand their requirement of lead from google.
  • Explaining the usage of selecting correct location and budget.
  • Helping advertiser to focus on creating a good website so that their ads can perform better.

Consultant

Flipkart
03.2014 - 05.2015
  • Attending Sales/Support call and providing the resolution as per process guideline.
  • Sales Conversation by eliminating all possible doubt proactively.
  • Highlighting process gaps so that any further damages can be prevented.
  • Floor support for new joinee.
  • Taking customers feedback and highlighting to relevant department.

Implementation Engineer

Dwise
10.2012 - 04.2013
  • Giving training to client on Software.
  • Giving support after training to client.
  • Manual testing for finding bugs.

Education

B.E. -

VTU Belgaum
01.2011

12th - undefined

CBSE Chittaranjan
01.2007

Skills

  • Google Ads (Search, Display, Video, Shopping, Pmax, DemandGen)
  • Keyword Research & Campaign Structuring
  • Bid Management & Optimization
  • On-Page SEO
  • Off-Page SEO
  • Google Search Console
  • Google Analytics (GA4)
  • A/B Testing & Conversion Rate Optimization (CRO)
  • Data Visualization Tools: Tableau, Power BI, Looker Studio
  • Data Cleansing and Pre-processing
  • Call Center Operations
  • Lead Management & Nurturing through CRM

Certification

Data Science Certification from Simplilearn

Data Analytics Certification from Skill Nation

Personal Information

English
Hindi

Timeline

Leader Digital Marketing

Lixil Window Systems Pvt. Ltd. (Tostem India)
06.2023 - Current

Sr. Associate

WNS Global Pvt. Ltd
01.2021 - 06.2023

Campaign Specialist

Teleperformance
08.2016 - 07.2019

Consultant

Flipkart
03.2014 - 05.2015

Implementation Engineer

Dwise
10.2012 - 04.2013

12th - undefined

CBSE Chittaranjan

B.E. -

VTU Belgaum
Anita Kumari