I rely on my resilient nature and unwavering focus to consistently be present in the moment, generating innovative ideas while driving efficiency in every endeavor.
Hi, I’m
Anitha Reddy
Summary
Overview
11
years of professional experience
6
Certifications
Work History
Splash Business Intelligence PVT LTD
Product Marketing Manager
03.2022 - Current
Job overview
- Oracle Pillar Marketing, Go-to-market (GTM) planning, Event, and ABM Strategy
- As an Oracle product marketing manager, I am accountable for marketing strategy and operations - running campaigns, Demand-gen and lead-gen activities adding to the bottom line of the business
- Global Brand & Communications
- As a brand manager, I am responsible for setting up brand guidelines to build brand value, eminence, and thought leadership to build brand fame and awareness
- Standardize brand, editorial, and design guidelines, and also, build awareness of these guidelines to percolate them internally.
Cloud4C PVT LTD, ASEAN | Brand & Communications, CtrlS
Regional Marketing Manager
11.2020 - 02.2022
Job overview
- Go-to-market (GTM) planning and ABM Strategy
- Creating go-to-market plans for new SEA locations
- Supporting business development fund activities from cloud partners
- Devising and overlooking project planning and execution of the GTM plans
- Envisioning and executing account-based marketing plans
- Content Management
- Managing Branding and PR activities
- Ensuring brand-compliant creatives/assets are produced and used for all the social campaigns
- Devising branding strategies, planning, and executing branding campaigns that enable companies’ new growth plans
Deloitte, Green Dot Agency
Senior Clients & Market Analyst
06.2012 - 10.2020
Job overview
- On-boarding and training the new US specialists and marketers to the processes and tools
- Managed and mentored new hires in the team helping them to scale up and contribute asap by closely monitoring their learning curve
- Managing content cycle from working with SMEs on content creation, proofreading the content provided per editorial guidance, and publishing the content on the flagship Deloitte.com site
- Handling the entire content and quality management cycle
- Aiding in process excellence by creating process documents for content tools and editorial guidance
- SME of Crownpeak the site quality management tool that helps in identifying the issues on the site
- Streamlining the reporting processes to report project quality and time
- Consulting and providing SEO recommendations to the campaign marketers and helping them build Optimized campaign pages, by conducting on-page SEO analysis using tools like BrightEdge, Moz, Google Adwords, Google Trends, Google webmaster, and Word clouds to draw observations on parameters like Keyword search volume, Keyword density, and Competitor analysis
Education
Siva Sivani Institute of Management
PGDM from Marketing, operations & analytics
University Overview
RVR & JC College of Engineering
Bachelor of Technology,
University Overview
Skills
- Go-to-market Strategic Marketing
- Regional and account-based marketing
- Branding & Communication strategies
- Quality assurance and streamlining
- Training and facilitating
- Content writing, editing, and marketing
- Project and Process management
- Content cycle management
- Digital asset management
- Marketing Collateral
- Marketing Campaign Management
- Training and Onboarding
- Verbal and Written Communication
Certification
Google Project Management Essentials
Google Adwords Fundamentals
Digital Marketing manager–Digital Vidya
SEO certified professional–BrightEdge
Content Marketing specialist–certification from Hubspot
Harvard Business certification in Time & Meeting management, Feedback essentials
Oracle Siebel marketing manager, Marketing operations tool
Timeline
Product Marketing Manager
Splash Business Intelligence PVT LTD
03.2022 - Current
Regional Marketing Manager
Cloud4C PVT LTD, ASEAN | Brand & Communications, CtrlS
11.2020 - 02.2022
Senior Clients & Market Analyst
Deloitte, Green Dot Agency
06.2012 - 10.2020
Siva Sivani Institute of Management
PGDM from Marketing, operations & analytics
RVR&JC College of Engineering
Bachelor of Technology,
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