ANJALI CHAUHAN
Greater Noida
Summary
Dynamic marketing professional with a proven track record in analyzing market trends and customer preferences to develop targeted strategies. Skilled in conducting comprehensive market research and crafting effective marketing campaigns that enhance product positioning and brand visibility. Recognized for strong analytical problem-solving abilities and effective communication of complex information, fostering adaptability in rapidly changing market conditions. Committed to contributing to organizational success through dedication, motivation, and a proactive approach to learning.
Overview
6
6
years of professional experience
Work History
Research Analyst
NIELSENIQ
Mumbai
07.2021 - Current
- Delivered over 20 concepts and product projects for CPG clients in beverage and personal care categories, achieving business objectives.
- Discovered new business prospects through market trend analysis.
- Created graphical illustrations to share market research insights.
- Determined best methods to meet research objectives and produce useful data.
- Created proposals for service and product strategies based on marketing data.
- Summarized raw data and analyses and made recommendations based on findings.
- Utilized a variety of tools such as Excel spreadsheets and databases for effective data manipulation and analysis.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Analyzed and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
SRF Ltd.
05.2019 - 06.2019
- Company Overview: Engineering Plastics Business
- Project Title: “Buyers’ Buying Behavior of Industry Goods: An empirical Study of engineering plastics”
- Objective: To examining the factors affecting in Business to Business Purchase
- To understand the mindset of the industrial goods buyer
- Engineering Plastics Business
Campus Ambassador
Internshala
- Conducting Live Talk series (Talk-a-thon)
- Social Media Marketing
Education
PGDM - MARKETING & OPERATIONS
G L Bajaj Institute of Management and Research
Greater Noida, UP, India01.2020
B.A. - Geography Hons.
Kirori Mal College
01.2017
XII -
Kendriya Vidyalaya, Gole Market
01.2014
X -
Kendriya Vidyalaya, Gole Market
01.2012
Skills
- Marketing analysis
- Consumer Insights
- Effective Public Speaking
- MS Office
- Initiative Driven
- Interpersonal
- Analytical Problem Solving
- Effective Time Management
- Leadership
- Teamwork
- Networking
- Emotional Awareness
- Analytical Problem Solving
Value added certifications
- Digital Marketing, Ministry of Micro, Small and Medium Enterprises (MSME), Govt. of India, 09/18/18
- What is Marketing: Know your Customer, Edx
- Advertising and Consumer Behavior, Swayam Course
- MS-EXCEL, Ministry of Micro, Small and Medium Enterprises (MSME), Govt. Of India, 12/04/18
- Yellow Belt Six Sigma, Ministry of Micro, Small and Medium Enterprises (MSME)
- Team Building and Leadership, 10/22/18
Awards/ rewards/ appreciation
- C- Certificate holder in NCC.
- Winner of 'Business Plan Competition' in E-Cell Activity.
- Second Position in Inter Institute Summer Internship Competition 'Tazurba'.
- Emcee in International conference, Induction Programme, major college events.
- Annual Award for the contribution in the different activities in the National Cadet Corp (NCC) & National Service Scheme (NSS).
Position of responsibility
- Member of Core Organizing committee in NSS.
- Sergeant in National cadet corps.
- Editor for College magazine 'Nouvelle'.
- Class Representative for Two Consecutive year.
- Part of organizing Committee of Annual Cultural Fest (Sankalp), Farewell Party (Hasta- la- Vista), Alumni Meet and of other activities.
Training /research experience
- 3 years of experience managing execution, analysis and reporting for over 20+ projects.
- SRF Ltd., 8 Weeks (05/01/19 to 06/29/19), Buyers’ Buying Behavior of Industry Goods: An empirical Study of engineering plastics, To examining the factors affecting in Business to Business Purchase., To understand the mindset of the industrial goods buyer.
- Internshala, Campus Ambassador, Conducting Live Talk series (Talk-a-thon), Social Media Marketing
Personal Information
- Father's Name: Mr. Manoj Chauhan
- Date of Birth: 10/09/96
- Gender: Female
- Nationality: Indian
- Marital Status: Married
Accomplishments
- Collaboration with the cross-functional European Union (EU) team on a project in a different market with a tight timeline.
Timeline
Research Analyst
NIELSENIQ
07.2021 - Current
SRF Ltd.
05.2019 - 06.2019
Campus Ambassador
Internshala
PGDM - MARKETING & OPERATIONS
G L Bajaj Institute of Management and Research
B.A. - Geography Hons.
Kirori Mal College
XII -
Kendriya Vidyalaya, Gole Market
X -
Kendriya Vidyalaya, Gole Market