ANJALI GIDWANI
Senior Sales Manager
Delhi
Summary
Senior Sales Manager leading 20+ sales executives, EdTech enrollments, sales team coaching, and funnel optimization for online programs. Drove 35% year-over-year revenue growth and a 25% conversion uplift by tightening KPI governance, improving lead quality with marketing, and accelerating new-hire ramp-up. Builds scalable sales operating models that convert digital demand into sustained revenue.
Overview
12
12
years of professional experience
Work History
Senior Sales Manager
Asian Academy of Film & Television (AAFT Online)
09.2021 - Current
- Directed end-to-end sales operations for online programs, managing a team of 20+ executives.
- Increased enrollment revenue by 35% year-over-year through digital-first sales strategies.
- Enhanced lead-to-admission conversion rate by 25% via funnel optimization efforts.
- Established KPI-driven performance culture with a structured coaching framework.
- Designed onboarding programs that reduced ramp-up time for new hires.
- Collaborated with marketing to boost campaign ROI and enhance lead quality.
- Achieved recognition as sales booster contest winner for highest quarterly revenue.
- Led a high-performing sales team, mentoring members to exceed monthly targets consistently.
Deputy Manager – Relationship & Sales
HDFC Bank
11.2019 - 03.2020
- Achieved 120% of quarterly sales target through cross-selling financial products.
- Managed retail and corporate client portfolios to drive retention and revenue growth.
Senior Associate Consultant – Learning Solutions
Jombay
02.2019 - 07.2019
- Supported enterprise leadership development programs.
- Worked with senior stakeholders to implement assessment-driven talent strategies.
Assistant Manager – Business Development
Thomas Assessments Pvt. Ltd.
05.2014 - 10.2018
- Drove revenue growth through account expansion and new client acquisition.
- Led B2B sales for psychometric assessments across corporate and education sectors.
- Engaged CXOs and HR leaders to integrate talent assessment tools.
Education
MBA - Marketing & Finance
Jaipuria Institute of Management
NoidaBachelor of Commerce (B.Com) - undefined
Kamla Nehru College, Jodhpur University
Skills
EdTech sales strategy & operations
Lead conversion optimization
Customer retention & upselling
Business development & key account management
Team leadership & coaching
Sales forecasting
CRM management
Pipeline management
Sales territory management
Revenue growth strategy
Sales enablement
Revenue intelligence
Channel partner management
Sales dashboard reporting
AWARDS & RECOGNITION
Sales Booster Contest Winner – AAFT Online, Consistently exceeded quarterly and annual revenue targets
Linkedin URL
https://www.linkedin.com/in/anjali-gidwani-35785559
Timeline
Senior Sales Manager
Asian Academy of Film & Television (AAFT Online)
09.2021 - Current
Deputy Manager – Relationship & Sales
HDFC Bank
11.2019 - 03.2020
Senior Associate Consultant – Learning Solutions
Jombay
02.2019 - 07.2019
Assistant Manager – Business Development
Thomas Assessments Pvt. Ltd.
05.2014 - 10.2018
Bachelor of Commerce (B.Com) - undefined
Kamla Nehru College, Jodhpur University
MBA - Marketing & Finance
Jaipuria Institute of Management