Anjali Kumari
Business Developer
New Delhi
Summary
Experienced in Business Development and building strong partnerships. Hosted 100+ AMA/XSpace sessions, onboarded 400+ ecosystem partners, and rolled out campaigns that hit top 10 Infra & top 15 Trendy Community ranking.
Grew communities of 150k+ members, dropped 250+ content pieces on partnerships, and drove collabs across AI, DeFi, gaming, and metaverse.
Skilled in identifying opportunities, streamlining workflows, and executing initiatives that drive growth and engagement.
Overview
5
5
years of professional experience
Work History
Head of Marketing and Business Development
Cluster Protocol
04.2024 - Current
- Hosted 100+ AMA & Xspace sessions with top projects in AI, gaming, metaverse, DeFi, and DePIN, including one of the largest XSpaces session in DePIN & AI with over 1500+ guest panelists & 250k+ tune ins.
- Launched marketing campaigns achieving Top 10 Infra and Top 15 Trendy Community ranking.
- Rolled out regional communities in key markets such as Turkey, Korea, Japan & 4+ regions, expanding the project’s global reach.
- Authored 250+ pieces of partnership announcements, blogs, and campaign content, establishing a consistent brand voice and message.
- Cultivated and managed relationships with over 400 ecosystem partners and engaged with 100+ potential partners to explore collaborations.
- Research Paper (Yet to publish): 'Traditional Vs Agentic Workflows' and 'The State of DeAI' – A comprehensive analysis exploring advancements in decentralized AI workflows and applications.
Business Development Manager
Trikon
06.2024 - 01.2025
- Reached out to 600+ projects and built partnerships to explore synergies.
- Converted 250+ successful partnerships through effective calls and negotiations.
- Identified marketing opportunities with the partners and worked closely with the marketing team to implement them.
- Fostered and maintained positive relationships with all partners, ensuring long-term collaboration.
Business Development Consultant
Router Protocol
07.2023 - 04.2024
- Cultivated 10+ Technical Partnerships with L1s & L2s.
- Elevated engagement levels through regular communication updates and strategically planned touchpoints.
- Reviewed partner's concerns and recommended appropriate changes to supervisors.
- Identified new business opportunities and developing strategic partnerships.
Marketing Specialist
Astra Nova
02.2022 - 05.2023
- Built a performance tracking system to provide feedback to ensure continuous improvement in community management efforts.
- Oversaw a community of 150k+ active members across Discord and Telegram.
- Increased member retention by creating targeted strategies addressing individual needs and preferences.
- Organized impactful community engagement & networking events such as Discord game nights, Town Halls for project updates, contest etc.
- Collaborated with the Collab Manager to identify and execute relevant collaboration opportunities.
- Handled diverse responsibilities, from creating content and addressing community queries promptly to managing NFT whitelist distribution.
Head of Community
EA Sports
09.2019 - 12.2021
- Assisted Community Members with technical queries & troubleshooting steps.
- Actively managed Community forums.
- Collaborated closely with other department heads like legal team, consultants to align goals across different organizational functions.
Education
Bachelor of Technology - Computer Science
IILM Academy of Higher Learning
Noida 04.2001 -
Skills
Relationship Building
Partnership Outreach
Team Leadership
Mentorship
Content Creation & Strategy
Campaign Planning & Execution
Community Management
Collaboration
Feedback Implementation
Problem Solving & Multitasking
Feedback Implementation
Problem Solving & Multitasking
Timeline
Business Development Manager
Trikon
06.2024 - 01.2025
Head of Marketing and Business Development
Cluster Protocol
04.2024 - Current
Business Development Consultant
Router Protocol
07.2023 - 04.2024
Marketing Specialist
Astra Nova
02.2022 - 05.2023
Head of Community
EA Sports
09.2019 - 12.2021
Bachelor of Technology - Computer Science
IILM Academy of Higher Learning
04.2001 -
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