ANJALI KUMARI
Summary
Result-driven Media Planning Analyst with a strong background in business development and strategic advertising. Skilled in identifying growth opportunities, onboarding new clients, and developing data-informed media plans that drive campaign performance, and maximize ROI. Seeking to leverage expertise in media buying, data analytics, and client relationship management to optimize media investments, enhance ROI, and contribute to revenue growth in a fast-paced advertising environment.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Media Planning Analyst
JioHotstar
05.2024 - Current
- Drive advertising revenue growth by identifying, engaging, and onboarding new advertisers to the platform.
- Strategically expand the client portfolio while delivering tailored, platform-specific media solutions that maximize campaign performance and ROI.
- Leverage market insights and audience data to align advertiser objectives with optimal inventory and formats, ensuring impactful, and scalable advertising outcomes.
Business Development Associate
Scaler
09.2022 - 01.2023
- Acted as a representative for Scaler, promoting brand presence and product offerings across India.
- Advised working professionals on upskilling in software development and data science to accelerate their tech careers.
- Managed the end-to-end sales cycle, consistently generating over 1.5 million rupees in monthly revenue through consultative selling.
- Built and nurtured long-term relationships with existing and prospective clients, contributing to customer retention and boosting sales conversions.
- Collaborated with cross-functional teams, including marketing, operations, and product, to align client acquisition strategies.
Business Development Counsellor
Planet Spark
02.2022 - 08.2022
- Conduct counselling sessions for parents who take trial classes
- Close the sale through smart and strategic approach
- Generate Revenue (3L+ per month)
Social Media Marketing Intern
Merhaki Foods
New Delhi
02.2021 - 02.2021
- Company Overview: New Delhi
- Plan and Manage Social Media Platforms & maintain social media presence
- Coordinating with advertising & media experts to improve marketing results
- Establish and maintain relationships with individual or business customers or provide assistance with problems these customers may encounter
- New Delhi
Digital Marketing Intern
Nykaa
New Delhi
11.2020 - 01.2021
- Company Overview: New Delhi
- Driving traffic to company pages and generating interest in company products & services
- Strategizing & implementing new campaigns & program to acquire new customers
- New Delhi
Virtual Relationship Manager
Udaan
New Delhi
07.2020 - 08.2020
- Direct, coordinate, and review activities in sales and service accounting and recordkeeping and in receiving and shipping operations.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised.
- Direct and coordinate activities involving the sales of manufactured products, services, commodities, real estate, or other subjects of sale.
Education
MBA - Hospital & Healthcare Management
DR. D.Y. Patil Vidyapeeth
Pune08-2025
B. TECH - Biotechnology
IILM Academy of Higher Learning
Delhi NCR06-2022
Skills
- Media planning and buying
- Campaign performance analysis
- Business development strategy
- Cross-platform media strategy
- Audience segmentation and targeting
- Client relationship management
- Market research and competitive analysis
- Budget management and optimization
- Data-driven decision making
- Sales and proposal development
- Effective communication
- Problem solving
Certification
- Sell Anything by Grand Cardone, ALISON
- Art of Sales, Hewlett-Packard Digital Learning
- Fundamental of Digital Marketing, GOOGLE
Timeline
Media Planning Analyst
JioHotstar
05.2024 - Current
Business Development Associate
Scaler
09.2022 - 01.2023
Business Development Counsellor
Planet Spark
02.2022 - 08.2022
Social Media Marketing Intern
Merhaki Foods
02.2021 - 02.2021
Digital Marketing Intern
Nykaa
11.2020 - 01.2021
Virtual Relationship Manager
Udaan
07.2020 - 08.2020
MBA - Hospital & Healthcare Management
DR. D.Y. Patil Vidyapeeth
B. TECH - Biotechnology
IILM Academy of Higher Learning
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MANISH R. PARIHARMANISH R. PARIHAR
<ul> <li>Led a cross-functional team on the development and delivery of a custom CMS platform for <strong>Jagran New Media</strong>, streamlining editorial workflows and improving content publishing efficiency.</li> <li>Managed end-to-end project lifecycle: sprint planning, backlog grooming, resource allocation, task prioritization, and delivery tracking.</li> <li>Acted as the main point of contact between internal teams and client stakeholders.</li> <li>Conducted product demos, client visits, and requirement walkthroughs.</li> <li>Took ownership of UAT planning, coordination, and successful sign-offs.</li> <li>Led the QA team and ensured high product quality through thorough manual and automation testing strategies.</li> <li>Prepared technical documentation, project updates, and reporting dashboards for internal and client use.</li> </ul> at Tatvic Analytics Pvt. Ltd.<ul> <li>Led a cross-functional team on the development and delivery of a custom CMS platform for <strong>Jagran New Media</strong>, streamlining editorial workflows and improving content publishing efficiency.</li> <li>Managed end-to-end project lifecycle: sprint planning, backlog grooming, resource allocation, task prioritization, and delivery tracking.</li> <li>Acted as the main point of contact between internal teams and client stakeholders.</li> <li>Conducted product demos, client visits, and requirement walkthroughs.</li> <li>Took ownership of UAT planning, coordination, and successful sign-offs.</li> <li>Led the QA team and ensured high product quality through thorough manual and automation testing strategies.</li> <li>Prepared technical documentation, project updates, and reporting dashboards for internal and client use.</li> </ul> at Tatvic Analytics Pvt. Ltd.