Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Certification
Work Availability
Marketing Tools
Quote
AccountManager
Anjali Gupta

Anjali Gupta

Marketing Manager, Demand Gen Expert

Summary

I'm a data-driven marketing technologist with a track record of achieving exceptional results. I'm passionate about creating integrated digital marketing campaigns that drive conversions and generate revenue. With a deep understanding of inbound marketing and automation, I've successfully managed paid ads, SEO, content, and social media marketing to improve brand awareness and leveraged automation to maximize performance metrics.

I'm passionate about using my marketing expertise to help brands improve their efficiency, increase sales revenue, and implement effective strategies to reach new digital customers.

Overview

5
5
years of professional experience
4
4

Awards in Marketing

Work History

Demand Gen Marketing Manager

Splash Business Intelligence (Atlanta, US) | A prominent player in Enterprise Analytics
01.2022 - Current
  • Achievements: Generated $5M in revenue from marketing channels. 80% decrease in cost per lead, 90% lead to MQL qualification rate, and 15x ROI on paid marketing campaigns.
  • Responsible for integrated digital marketing campaigns, including paid advertising on LinkedIn, Google, Bing, and third-party syndications.
  • Oversaw SEO, email, content, and social media teams, responsible for brand awareness, lead nurturing, and organic reach improvement.
  • Conversion rate optimization: Managed end-to-end marketing funnel (Impressions>Leads>MQLs); conducted A/B testing and optimization of emails, ad campaigns, audiences, and landing pages.
  • Managed a team of marketing specialists, providing mentorship, training, and support for their growth and development.
  • Customer Success: Launched customer-focused marketing initiatives to engage customers and cross-sell/upsell business offerings.

Senior Inbound Marketing Manager

TransFunnel Consulting | An inbound marketing and automation agency
04.2020 - 01.2022
  • Responsible for managing full-stack marketing and marketing automation for brands across 12+ industries. Led a POD of 7 members. Responsible for handling various inbound marketing and automation projects under the POD. Managing SEO & content, paid (LinkedIn, Google Ads, FB, Demandbase), social, account-based marketing (ABM), and website marketing to enhance brand awareness and generate leads & MQLs.
  • Automation: Help set up marketing and sales processes of the brands from the ground up, and implement the same in HubSpot CRM. Responsible for onboarding, training, and successfully managing 40+ startups & enterprise brands on HubSpot.

Marketing Manager

Internshala | World's largest internships and training platform
01.2019 - 04.2020
  • Growing and marketing e-learning wing of Internshala - Internshala Trainings. Responsible for planning & executing various marketing campaigns like email marketing to a ~5M student database, Facebook and Instagram paid ads, and so on
  • Sky-rocketed email campaign conversions by 128% by optimizing the campaign using a series of AB tests. Regularly analyzed the website, marketing campaigns, and contests to develop data-driven action steps to optimize for conversions.

Digital Marketing Head

Aces Skynet Pvt Ltd
05.2018 - 01.2019
  • Responsible for setting up the digital presence of the brand from scratch. Led a team of 3 people for content, SEO, and design to ensure marketing KPIs were met.

Education

Bachelor of Engineering - Electrical And Electronics

Medicaps Institute of Technology And Management
07.2013 - 12.2017

Skills

Demand Generationundefined

Accomplishments

  • Received the prestigious “Marketer of the Year” award for the year 2022 at SplashBI.
  • Received “Rising Star” award at current organization SplashBI at the annual company event.
  • Received a “WOW Marketing Award” at TransFunnel Consulting during the yearly anniversary of the year 2020. Was voted as the best marketer in the company by colleagues.
  • Received the “Star of TransFunnel” award at TransFunnel Consulting for the year 2020.

Additional Information

Nationality: Indian

Age: 28

Gender: Female

Marital Status: Unmarried

Certification

HubSpot Inbound Marketing Ceritification

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Marketing Tools

 

  • HubSpot (Marketing, Sales & Service) - Enterprise Hubs
  • Marketo
  • Demandbase
  • Google Analytics 4
  • Google Tag Manager
  • Databox
  • SEMRush Google Search Console
  • Jira
  • Monday.com

Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Anjali GuptaMarketing Manager, Demand Gen Expert