Creative Direction
Anjali Pandey
Visual Merchandiser | Brand Experience Designer
Mumbai
Summary
Highly accomplished and results-driven executive with expertise in visual merchandising and business management. Solid background in marketing, sales, events, and business strategy within the retail industry. Skilled in driving growth and developing comprehensive plans to inspire and motivate staff. Focused on boosting productivity and facilitating personnel development to fulfill organizational goals and objectives.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Visual Merchandising Lead
Skechers South Asia Private Limited
06.2021 - Current
- Lead end-to-end visual merchandising strategy across regions and channels.
- Drive brand consistency through innovative in-store displays and customer experiences.
- Oversee campaign execution, new store setups, and seasonal rollouts.
- Manage planograms, POS/POP design, and vendor partnerships.
- Align VM efforts with marketing, retail, and merchandising teams.
- Develop and mentor VM teams to ensure execution excellence.
- Monitor VM budgets and optimize resources for maximum ROI.
- Analyze store performance to refine visual strategies and boost sales.
REGIONAL VISUAL MERCHANDISER LEAD
LIFESTYLE INTERNATIONAL PVT LTD- Home Centre
09.2019 - 10.2020
- Planned and implemented seasonal VM campaigns across key stores.
- Designed planograms tailored to regional preferences and store formats.
- Coordinated with cross-functional teams for new launches and category displays.
- Managed vendor execution and ensured timely rollout of VM elements.
- Trained store teams to maintain VM standards and enhance in-store experience.
CLUSTER VISUAL MERCHANDISER
RELIANCE RETAIL LTD
02.2018 - 08.2019
- Led visual merchandising execution across a cluster of stores, ensuring brand consistency and impactful displays.
- Implemented planograms, seasonal themes, and promotional campaigns to enhance customer experience.
- Trained store teams, conducted audits, and collaborated with sales and marketing for seamless VM execution.
STYLIST/ ONLINE VISUAL MERCHANDISER
Amazon Seller Services Private Limited
03.2015 - 08.2017
- Ensured visual standards and aesthetics through style guides and consistent display strategies.
- Managed vendor relationships and developed props to enhance visual storytelling.
- Conducted regular online product audits to ensure accurate representation and maximize sales.
- Collaborated with editorial, production, and team members to optimize site merchandising.
AREA VISUAL MERCHANDISER
Future Lifestyle Private Limited
05.2011 - 08.2014
- Managed VM for 8 Brand Factory stores in the Bangalore cluster, ensuring consistent brand execution.
- Led and developed a team of store VMs, fostering continuous growth and performance.
- Planned and executed signage, branding layouts, and innovative merchandise displays.
- Coordinated with internal teams and vendors for successful VM campaigns and new store openings.
DESIGNER & MERCHANDISER
Label Rajat Tangri
05.2010 - 04.2011
- Developed costume lines with focus on color, fabric, and pattern.
- Designed clothing and accessories for Lakme and Wills India Fashion Shows.
- Managed celebrity styling and event appearances.
- Created custom clothing for retail, TV, and film productions.
- Oversaw procurement for design-related materials.
Education
Post Graduate Diploma - Retail Management
NMIMS
Mumbai 01.2015 - 12.2017
Bachelor - Fashion Apparel Design
School of Fashion Technology - NIFT
03.2006 - 03.2009
Skills
Visual merchandising expertise
Accomplishments
- 2024, Superstar of the Year at Skechers South Asia Private Limited
- 2022, Recognition at Amazon Seller Services Private limited
- 2019, Rewarded as Best Pan India VM at Reliance Retail Limited
- 2017, Recognition for Simplifying global processes at Amazon Seller Services Private limited
- 2012, Best VM, Pan India - Future Lifestyle Private Limited
Interests
Fashion & Trends Forecasting
Innovation & Sustainability
Timeline
Visual Merchandising Lead
Skechers South Asia Private Limited
06.2021 - Current
REGIONAL VISUAL MERCHANDISER LEAD
LIFESTYLE INTERNATIONAL PVT LTD- Home Centre
09.2019 - 10.2020
CLUSTER VISUAL MERCHANDISER
RELIANCE RETAIL LTD
02.2018 - 08.2019
STYLIST/ ONLINE VISUAL MERCHANDISER
Amazon Seller Services Private Limited
03.2015 - 08.2017
Post Graduate Diploma - Retail Management
NMIMS
01.2015 - 12.2017
AREA VISUAL MERCHANDISER
Future Lifestyle Private Limited
05.2011 - 08.2014
DESIGNER & MERCHANDISER
Label Rajat Tangri
05.2010 - 04.2011
Bachelor - Fashion Apparel Design
School of Fashion Technology - NIFT
03.2006 - 03.2009
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