Anjali Pandey
Gurugram
Summary
Dynamic Brand Manager with a proven track record at Reliance Retail, excelling in digital marketing and brand strategy. Expert in social media management and content creation, driving customer engagement and enhancing brand visibility. Adept at analyzing market trends to inform strategic decisions, fostering collaboration across teams to achieve impactful results.
Overview
2026
2026
years of professional experience
Work History
Brand Manager
Soros Restaurant & Bar
Ranchi
05.2024 - Current
- Elevated brand presence through strategic positioning and effective market research.
- Identified consumer trends and preferences through detailed market analysis.
- Designed and executed marketing campaigns for brand initiatives and events.
- Ensured cohesive branding by collaborating with cross-functional teams across channels.
- Engaged audiences via managed social media accounts to boost brand loyalty.
- Assisted in producing promotional materials for diverse marketing campaigns.
- Informed brand strategy by analyzing competitor activities and market dynamics.
- Crafted detailed launch plans outlining objectives, tactics, timelines, and budgets.
Brand Manager - Ecommerce and Digital Marketing
Reliance Retail
Gurugram
12.2023 - 04.2024
- Developed digital marketing strategies for product launches and promotions.
- Managed social media accounts to enhance brand awareness and engagement.
- Collaborated with cross-functional teams to ensure cohesive brand messaging.
- Analyzed customer data to identify trends and improve marketing efforts.
- Created engaging content for online platforms, including blogs and newsletters.
- Monitored website performance using analytics tools for optimization insights.
- Coordinated email marketing campaigns targeting specific customer segments.
- Created new digital marketing campaigns to promote products and services on various ecommerce platforms.
- Monitored online reviews and feedback from customers across social media channels to identify areas of improvement for product offerings.
Human Resources Business Partner
Eleve Media
Gurugram
09.2023 - 11.2023
- Collaborated with management to resolve employee relations issues.
- Developed and implemented HR policies in alignment with company objectives.
- Facilitated training sessions to elevate employee skills and knowledge.
- Managed recruitment processes to attract top talent across various roles.
- Assisted with performance management and conducted employee evaluations.
- Coordinated onboarding programs for seamless integration of new hires.
- Advised teams on compliance with labor laws and regulations.
Senior Human Resources Executive
Car Dekho
Gurugram
12.2020 - 07.2021
- Managed recruitment processes to attract top talent across diverse positions.
- Developed and implemented training programs to enhance employee skills.
- Facilitated performance evaluations to support staff development initiatives.
- Collaborated with management to align HR strategies with business objectives.
- Resolved workplace conflicts and addressed employee concerns effectively.
- Maintained HRIS systems for accurate management of employee data.
Recruitment Officer
Times Of India
Gurugram
02.2019 - 07.2020
- Developed employee engagement initiatives that transformed workplace culture.
- Facilitated team-building activities to foster collaboration and trust.
- Conducted surveys to gather valuable employee feedback and insights.
- Analyzed engagement data to identify trends and areas for enhancement.
- Coordinated training sessions focused on improving staff engagement skills.
- Collaborated with leadership to ensure alignment of strategies with company objectives.
HR Recruiter Coordinator
Talentmint Consulting
Gurugram,Haryana
06.2018 - 01.2019
- Managed client accounts to enhance satisfaction and ensure retention.
- Developed robust relationships with key stakeholders to facilitate collaboration.
- Conducted regular follow-ups to collect feedback on provided services.
- Documented client interactions and maintained precise records in CRM systems.
- Cultivated a network of contacts to identify and source qualified candidates.
- Negotiated competitive salary and benefits packages with candidates.
- Employed diverse sourcing methods, including social media and job boards.
Content Developer
DTDC Retail Limited
Gurugram,Haryana
10.2017 - 05.2018
- Developed engaging content for marketing campaigns and promotional materials.
- Collaborated with cross-functional teams to ensure content alignment with brand strategy.
- Researched industry trends to create relevant and informative articles and blogs.
- Edited and proofread content for clarity, grammar, and adherence to brand voice.
- Managed social media accounts by curating and scheduling posts effectively.
- Assisted in creating training materials for new employees and internal teams.
- Utilized content management systems to publish and organize digital content efficiently.
- Maintained a content calendar to track deadlines and project milestones consistently.
- Created and edited videos, images, audio files, and other multimedia elements to supplement web content.
- Developed content for website and social media channels to engage customers.
- Proofread and edited copy for accuracy, clarity, grammar, punctuation, spelling, style, and tone.
- Wrote original articles and blog posts on various topics related to the business industry.
Recruiter
Deloitte
Gurugram
- Coordinated recruitment efforts for diverse roles across various departments.
- Conducted candidate screenings to identify top talent for open positions.
- Managed applicant tracking system to streamline recruitment processes.
- Developed engaging job descriptions to attract qualified candidates.
- Collaborated with hiring managers to understand staffing needs and priorities.
- Facilitated interview processes, ensuring a positive candidate experience.
- Assisted in onboarding process for new hires within the organization.
Education
MBA - Marketing & Human Resource
BIT Mesra,Ranchi
Ranchi05-2017
Skills
- Brand strategy and analysis
- Digital marketing expertise
- Social media management
- Content creation
- Customer engagement
Timeline
Brand Manager
Soros Restaurant & Bar
05.2024 - Current
Brand Manager - Ecommerce and Digital Marketing
Reliance Retail
12.2023 - 04.2024
Human Resources Business Partner
Eleve Media
09.2023 - 11.2023
Senior Human Resources Executive
Car Dekho
12.2020 - 07.2021
Recruitment Officer
Times Of India
02.2019 - 07.2020
HR Recruiter Coordinator
Talentmint Consulting
06.2018 - 01.2019
Content Developer
DTDC Retail Limited
10.2017 - 05.2018
Recruiter
Deloitte
MBA - Marketing & Human Resource
BIT Mesra,Ranchi
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