Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Anjali Pawar

Summary

Creative problem-solver with extensive experience in executing impactful brand and digital marketing strategies. Expertise in leveraging consumer insights and influencer strategies to drive brand growth and enhance market presence.

Overview

3
3
years of professional experience

Work History

Brand & Digital Marketing Executive

Signutra
New Delhi
03.2025 - Current
  • Successfully strategized and executed a digital full-funnel approach for Brand Groviva across targeted geographies by translating consumer insights into impactful creatives, deploying an influencer strategy, optimizing landing pages through A/B testing, and establishing robust measurement metrics — 1.5X growth in brand awareness.
  • Drove CRM ecosystem excellence to measure brand awareness, maximize activation ROI, and fuel consumer acquisition—15% savings achieved, plus 3% conversion among non-aware consumers
  • Played a pivotal role in new Groviva TVC launch with end-to-end agency management and media planning, achieving a 33% growth in brand consideration.
  • Led end-to-end development of BTL collaterals and activations by identifying target schools, designing engagement strategies, and executing post-activation recall communication.
  • Liased with 100+ influencers for creation of Brand Awareness campaigns and tracking impact through sales and engagement

Management Trainee

Signutra
New Delhi
03.2023 - 02.2024
  • Built and deployed a marketing analytics dashboard using Salesforce Automation and IQVIA—accelerating decision-making speed and driving optimization of marketing investment.
  • Successfully strategized and executed brand communications and collaterals for each cycle - supporting a sales team of 200+ members.
  • Drove brand activations and communication initiatives for Vivamom, strengthening its position in the maternal nutrition category, and aiding 35% YoY growth.

Product Marketing Intern

Dupen Laboratories
Gujarat
04.2022 - 06.2022
  • Actively involved in managing the marketing expenditures and rolling out strategies for the sales team.
  • Supported the training and collateral requirements of a 100+ member team
  • Successfully led competitive brand analysis and converted insights to actionables to improve brand presence

Education

Master of Business Administration -

IIHMR University
Jaipur, Rajasthan
07-2023

Bachelor of Pharmacy -

Dadasaheb Balpande College of Pharmacy
Nagpur, Maharashtra
06-2021

Skills

  • Digital marketing strategy
  • Brand management
  • Consumer research
  • Influencer strategy
  • Performance marketing
  • Marketing analytics
  • CRM
  • eCommerce marketing

Accomplishments

  • Awarded the Signutra Excellence Award, 2023 for outstanding contribution to brand growth and marketing initiatives.

Timeline

Brand & Digital Marketing Executive

Signutra
03.2025 - Current

Management Trainee

Signutra
03.2023 - 02.2024

Product Marketing Intern

Dupen Laboratories
04.2022 - 06.2022

Master of Business Administration -

IIHMR University

Bachelor of Pharmacy -

Dadasaheb Balpande College of Pharmacy
Anjali Pawar