Anjali Pawar
Summary
Creative problem-solver with extensive experience in executing impactful brand and digital marketing strategies. Expertise in leveraging consumer insights and influencer strategies to drive brand growth and enhance market presence.
Overview
3
3
years of professional experience
Work History
Brand & Digital Marketing Executive
Signutra
New Delhi
03.2025 - Current
- Successfully strategized and executed a digital full-funnel approach for Brand Groviva across targeted geographies by translating consumer insights into impactful creatives, deploying an influencer strategy, optimizing landing pages through A/B testing, and establishing robust measurement metrics — 1.5X growth in brand awareness.
- Drove CRM ecosystem excellence to measure brand awareness, maximize activation ROI, and fuel consumer acquisition—15% savings achieved, plus 3% conversion among non-aware consumers
- Played a pivotal role in new Groviva TVC launch with end-to-end agency management and media planning, achieving a 33% growth in brand consideration.
- Led end-to-end development of BTL collaterals and activations by identifying target schools, designing engagement strategies, and executing post-activation recall communication.
- Liased with 100+ influencers for creation of Brand Awareness campaigns and tracking impact through sales and engagement
Management Trainee
Signutra
New Delhi
03.2023 - 02.2024
- Built and deployed a marketing analytics dashboard using Salesforce Automation and IQVIA—accelerating decision-making speed and driving optimization of marketing investment.
- Successfully strategized and executed brand communications and collaterals for each cycle - supporting a sales team of 200+ members.
- Drove brand activations and communication initiatives for Vivamom, strengthening its position in the maternal nutrition category, and aiding 35% YoY growth.
Product Marketing Intern
Dupen Laboratories
Gujarat
04.2022 - 06.2022
- Actively involved in managing the marketing expenditures and rolling out strategies for the sales team.
- Supported the training and collateral requirements of a 100+ member team
- Successfully led competitive brand analysis and converted insights to actionables to improve brand presence
Education
Master of Business Administration -
IIHMR University
Jaipur, Rajasthan07-2023
Bachelor of Pharmacy -
Dadasaheb Balpande College of Pharmacy
Nagpur, Maharashtra06-2021
Skills
- Digital marketing strategy
- Brand management
- Consumer research
- Influencer strategy
- Performance marketing
- Marketing analytics
- CRM
- eCommerce marketing
Accomplishments
- Awarded the Signutra Excellence Award, 2023 for outstanding contribution to brand growth and marketing initiatives.
Timeline
Brand & Digital Marketing Executive
Signutra
03.2025 - Current
Management Trainee
Signutra
03.2023 - 02.2024
Product Marketing Intern
Dupen Laboratories
04.2022 - 06.2022
Master of Business Administration -
IIHMR University
Bachelor of Pharmacy -
Dadasaheb Balpande College of Pharmacy
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