Creative problem-solver with extensive experience in executing impactful brand and digital marketing strategies. Expertise in leveraging consumer insights and influencer strategies to drive brand growth and enhance market presence.
Overview
3
3
years of professional experience
Work History
Brand & Digital Marketing Executive
Signutra
New Delhi
03.2025 - Current
Successfully strategized and executed a digital full-funnel approach for Brand Groviva across targeted geographies by translating consumer insights into impactful creatives, deploying an influencer strategy, optimizing landing pages through A/B testing, and establishing robust measurement metrics — 1.5X growth in brand awareness.
Drove CRM ecosystem excellence to measure brand awareness, maximize activation ROI, and fuel consumer acquisition—15% savings achieved, plus 3% conversion among non-aware consumers
Played a pivotal role in new Groviva TVC launch with end-to-end agency management and media planning, achieving a 33% growth in brand consideration.
Led end-to-end development of BTL collaterals and activations by identifying target schools, designing engagement strategies, and executing post-activation recall communication.
Liased with 100+ influencers for creation of Brand Awareness campaigns and tracking impact through sales and engagement
Management Trainee
Signutra
New Delhi
03.2023 - 02.2024
Built and deployed a marketing analytics dashboard using Salesforce Automation and IQVIA—accelerating decision-making speed and driving optimization of marketing investment.
Successfully strategized and executed brand communications and collaterals for each cycle - supporting a sales team of 200+ members.
Drove brand activations and communication initiatives for Vivamom, strengthening its position in the maternal nutrition category, and aiding 35% YoY growth.
Product Marketing Intern
Dupen Laboratories
Gujarat
04.2022 - 06.2022
Actively involved in managing the marketing expenditures and rolling out strategies for the sales team.
Supported the training and collateral requirements of a 100+ member team
Successfully led competitive brand analysis and converted insights to actionables to improve brand presence
Education
Master of Business Administration -
IIHMR University
Jaipur, Rajasthan
07-2023
Bachelor of Pharmacy -
Dadasaheb Balpande College of Pharmacy
Nagpur, Maharashtra
06-2021
Skills
Digital marketing strategy
Brand management
Consumer research
Influencer strategy
Performance marketing
Marketing analytics
CRM
eCommerce marketing
Accomplishments
Awarded the Signutra Excellence Award, 2023 for outstanding contribution to brand growth and marketing initiatives.
Regional Nutrition Manager at Signutra Inc USA (Health And Nutrition Division Of Win Medicare Pvt LtdRegional Nutrition Manager at Signutra Inc USA (Health And Nutrition Division Of Win Medicare Pvt Ltd
Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.
Spearheaded sales initiatives for a diverse portfolio of brands, including COVE USA, Tall T Productions, Koastal Kooks, Long Tall Sally, Casetify, These Glasses, Charmed Aroma, and Pluto Dream Light, achieving a minimum revenue boost of 30% for each brand through targeted marketing strategies and effective outreachManaged and grew multiple social media accounts on TikTok and Instagram, amassing a combined total of 462,000 followers, 12.3 million likes, and 52 million viewsUtilized data-driven insights to optimize content and enhance engagementOversaw daily content management to maximize views, likes, and endorsements, effectively increasing my digital footprint and expanding audience reachImplemented innovative strategies that resulted in sustained growth and heightened brand visibility at Tik TokSpearheaded sales initiatives for a diverse portfolio of brands, including COVE USA, Tall T Productions, Koastal Kooks, Long Tall Sally, Casetify, These Glasses, Charmed Aroma, and Pluto Dream Light, achieving a minimum revenue boost of 30% for each brand through targeted marketing strategies and effective outreachManaged and grew multiple social media accounts on TikTok and Instagram, amassing a combined total of 462,000 followers, 12.3 million likes, and 52 million viewsUtilized data-driven insights to optimize content and enhance engagementOversaw daily content management to maximize views, likes, and endorsements, effectively increasing my digital footprint and expanding audience reachImplemented innovative strategies that resulted in sustained growth and heightened brand visibility at Tik Tok