Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ANJALI RAIKWAR

SEO Executive
Delhi

Summary

Analytical 3+ years experienced SEO Analyst with successful SEO campaign of improving website visibility and driving targeted traffic. Proficient in SEO auditing, competitor analysis, and content optimization, leading to increase in organic search traffic, keyword ranking & conversion rate optimization. I can utilize my knowledge and skills to develop effective SEO campaigns, improve website authority, and contribute to the overall digital marketing success of organization.

Overview

3
3
years of professional experience
5
5
years of post-secondary education
2
2
Certifications

Work History

SEO Executive

Elixir Web Solutions
09.2021 - Current
  • Developed & executed SEO strategies that improved organic search result & visibility by 50%.
  • Conduct in depth competitor analysis to inform content creation resulting a growth in engagement of users by 80%.
  • Developed optimization strategies that increased search engine ranking of the keywords to page one.
  • Successfully increased conversions by 80-200% through strategic SEO content initiative.
  • Weekly monitor Google Analytics & Search Console & take action.
  • Perform SEO Audit & keyword research for client websites.
  • Work closely with the Content, Designing, & Developer teams on regular basis to develop the SEO campaigns.
  • Developed social media campaigns & an on-going strategy for outreach.

SEO Analyst

INA Soft Solutions Pvt. Ltd
03.2021 - 09.2021
  • Performed Off-page activities (Increase number of referring domains to websites, Increase Domain authority and Page Authority, Creating Do-follow backlinks)
  • Creating Backlinks (Article Submission or Guest Posting, Web Directory Links-niche sites only, Forum, Press Release, Social Bookmarking - Crawling purpose only, PPT, PDF, Blog submission, web 2.0 etc.)
  • Performed Keyword Research.
  • Created customized blog banners using canva for multiple blog posts.
  • Created off-page content for daily off-page activities.

Education

MBA - Marketing

Institute of Management Technology
Ghaziabad, India
01.2020 - 06.2022

Bachelor of Commerce - Business, Finance & Marketing

Pt. L.M.S. Govt School
Rishikesh, India
06.2014 - 06.2017

Skills

    General skills:

  • Backlink
  • Keyword Research
  • Off-Page SEO
  • On-Page SEO
  • Technical SEO
  • Site Audit
  • Google Data Studio
  • Google Business Profile Optimization
  • Instagram Marketing
  • Facebook Marketing
  • Social Media Strategy
  • Copywriting
  • Shopify
  • Content strategy

    • Tools & Software

  • Google Analytics
  • SEMrush
  • Canva
  • Google Search Console
  • Google Tag Manager

Certification

Facebook Marketing

Timeline

Facebook Marketing

05-2024

Instagram Marketing

05-2024

SEO Executive

Elixir Web Solutions
09.2021 - Current

SEO Analyst

INA Soft Solutions Pvt. Ltd
03.2021 - 09.2021

MBA - Marketing

Institute of Management Technology
01.2020 - 06.2022

Bachelor of Commerce - Business, Finance & Marketing

Pt. L.M.S. Govt School
06.2014 - 06.2017

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ANJALI RAIKWARSEO Executive