Anjali Rawat
New Delhi
Summary
Results-driven Digital Marketing professional with experience in social media management, influencer marketing, and paid advertising across Meta and Google. Skilled in planning and executing creative, data-driven campaigns, managing influencer collaborations, and optimizing content to boost engagement, reach, and sales. Passionate about combining creativity and strategy to drive measurable brand growth.
Overview
1
1
year of professional experience
4046
4046
years of post-secondary education
Work History
Social Media Executive
06.2025 - Current
- Managed end-to-end social media operations for 4+ clients across Instagram, Facebook, Twitter, and LinkedIn, ensuring consistent brand presence and cross-platform alignment.
- Created and executed monthly content calendars and posting strategies tailored to each client's brand voice, target audience, and campaign objectives.
- Collaborated with designers to develop engaging creatives and scheduled posts via Meta Business Suite for timely and optimized publishing.
- Monitored analytics, trends, and competitor activities to refine strategies, improve engagement, and drive measurable audience growth, while providing detailed monthly performance reports.
Social Media Intern
EZzmall
12.2024 - 06.2025
- Managed two Instagram pages, handling content creation, scheduling, and engagement strategies to strengthen brand presence.
- Led influencer marketing campaigns by identifying, collaborating with, and coordinating with influencers to boost reach, engagement, and brand awareness.
- Shot and edited reels, created engaging posts, and developed creative ideas supporting influencers partnerships and social media growth.
- Managed the LinkedIn page for Ezmall, ensuring consistent branding, professional communication, and audience engagement.
Education
12th Grade -
Government Girls Senior Secondary School
New DelhiBachelor of Arts Honours -
Indira Gandhi National Open University
Master'sCourse - Digital Marketing
Delhi Institute of Digital Marketing
Kalkaji, New DelhiSkills
- Website Optimization
- On-page SEO
- Social Media Optimization
- Content Creation
- Reels Creation
- Graphics Creation
- Ads Management
- Google Ads
- Campaign Optimization
- Social Media Strategy
- Search Engine Optimization
- Brand Storytelling
- Graphic Design
- Analytics
- Performance Tracking
- Creative Communication
- Problem-Solving
Timeline
Social Media Executive
06.2025 - Current
Social Media Intern
EZzmall
12.2024 - 06.2025
12th Grade -
Government Girls Senior Secondary School
Bachelor of Arts Honours -
Indira Gandhi National Open University
Master'sCourse - Digital Marketing
Delhi Institute of Digital Marketing