Anjali Shukla
Marketing Executive
New Delhi,DL
Summary
Dynamic marketing executive with a proven track record in influencer and affiliate marketing. Skilled in campaign management, negotiation, and social media strategy, driving over $1 million in revenue through comprehensive creator funnel management.
Overview
1
1
years of professional experience
Work History
Marketing Executive
One Guardian- BellaVita Luxury
Gurugram, Haryana
10.2025 - Current
- Managed international perfume portfolio worth $1.5 million, driving brand visibility and market penetration.
- Negotiated commission rates with partners, sustaining 6% average while expanding affiliate network to enhance revenue opportunities.
- Engaged 5,000+ creators monthly and trained 200+ top creators on best practices, fostering community growth and brand alignment.
- Spearheaded end-to-end monthly themed campaigns, overseeing launch through post-campaign analysis.
- Managed comprehensive creator funnel, generating over $1,000,000 in revenue.
- Led social media content planning and agency coordination, developing content direction, managing approval processes, and ensuring brand-aligned execution across social channels.
Marketing Intern
Colatch Pvt Ltd- Celebrity & Influencer Marketing Agency
Gurugram, Haryana
08.2024 - 10.2024
- Leveraged influencer analytics tools including Social Blade and Phlanx to evaluate creator performance, audience authenticity, and campaign fit, driving data-informed marketing decisions.
- Executed influencer outreach campaigns, negotiated partnership rates, and onboarded creators to enhance growth initiatives.
- Evaluated campaign fit and influencer metrics to inform marketing decisions.
Education
Bachelor of Arts - Journalism And Mass Communication
06-2025
Graphic Design
03-2022
07-2021
Skills
- Influencer marketing
- Affiliate marketing
- Social media strategy
- Campaign execution
- Brand development
- Market research
- CRM integration
- A/B testing
- Negotiation tactics
- Cross-functional teamwork
Timeline
Marketing Executive - One Guardian- BellaVita Luxury
10.2025 - Current
Marketing Intern - Colatch Pvt Ltd- Celebrity & Influencer Marketing Agency
08.2024 - 10.2024
Jagganath International Management School, VK - Bachelor of Arts, Journalism And Mass Communication
YMCA, Connaught Place - , Graphic Design
New Green Fields School, Alaknanda - ,