Anjali Singh

Proven ability to create compelling marketing campaigns and penetrate new markets.

Excellent knowledge of outbound channels like LinkedIn, Emails & In Person Prospecting.

Working knowledge of marketing automation and CRM platforms like Sales force, Zoom info, Demandbase, Apollo.

Data-driven and proficient with extracting analytical insights and presenting them to internal stakeholders

Plan, execute and optimize effective demand generation programs across channels to build awareness, drive pipeline and move prospects down the sales funnel

Business Development:

SQL generation for Africa & Middle East by extensive use of Sales Navigator

Strategically Pursuing leads (SQL's) and generating 5Mn$ revenue annually

Product presentation, Product demo, and cold calling and email campaign for MQL.

Interaction with customers, making outbound calls to potential clients and follow up on leads for a robust pipeline.

Market Research Country wise and meeting set up at CXO and CEO level for Sales Team and established long term relationship with client

RFP & Tender registration and preparing SOW

Updated accounts and maintained long-term relationships with clients.

Worked closely with other departments to promote products and marketing campaigns.

Account Management for International Clients (Africa and Middle East)
Incorporated new products seamlessly and integrated offerings into routine sales calls.
Maintained current knowledge of product lines by attending regular technical and sales training sessions.
Handling Product cycle from deployment to launch for International Telecom operators
Designing business strategy and marketing plan for increasing revenue
Updated accounts and maintained long-term relationships with clients.
Responsible for AOP/Budget finalization for FY
Serviced accounts regularly to keep revenue high and capitalize on cross-selling opportunities.

Implemented Marketing & Engagement Strategies to acquire new users, taking care of existing users and meet the revenue targets

Developed ideas to bring changes in existing product which maximized conversion, retained customers and grew revenue opportunities

Coordinated with cross-functional teams such as Content/ Product/Technical and 3rd Party Vendors to ensure timely deliverables with uncompromised quality

• Increased profitability by cross-selling/upselling & proactively building deeper strategic relationships at higher levels
• Tracked daily, weekly, monthly activities in-line with routing, customer needs and opportunities to deliver monthly volumes by reaching set objectives
• Analyzed MIS reports for planning and formulating future strategies

Managed Text & WAP based mobile business

Proposed and activated a marketing and partnership program involving product line launch, sales and marketing strategy, event advertising and sponsorship, pricing and CRM development for business expansion

Developed strategy and roadmap for organization’s business expansion; conceptualized and developed new business strategies keeping in mind the specifics for local regions

Prepared & presented the best suited content as per client’s brief

Headed Marketing & Marketing Communications for the high-profile clients

• Developed & maintained business relationship with outsourced coordinators & ensured target achievement for the assigned region
• Successfully negotiated and closed new sales, prepared proposals and quotations, follow-up for the payment and negotiated and won new contracts
• Monitored delivery of high-quality customer experience, elevated customer satisfaction, while adhering to the SLAs and work processes, with effective resolution of escalations within turnaround time
• Allocated calls to Region & Partners and analyzed daily MIS reports to check the quality of call services
• Conceptualized & developed training & development initiatives for improved productivity, building capability and quality enhancement
• Prepared MIS reports with a view to appraise top management of the calls / escalations / complaints answered