Anjali Thakur

Store Manager | Decathlon Electronic City (July 2023 - Present) | Nexus Koramangala Mall - Decathlon (Nov 2021 - July 2023)

• Managed a P&L of ₹50 Crore, generating a profit of ₹3.5 Crore. Implemented strategic initiatives to boost profitability, resulting in a 28% profit increase in Q3.
• Led and developed a team of 32 teammates with a focus on skill development, human trajectory growth, and preparing high-potential individuals for upcoming projects.
• Ensured smooth store operations through effective vendor and stock management, efficiency optimization, and inventory control. Achieved operational excellence by implementing best practices and streamlining processes.
• Drove significant growth for multiple brands, including Domyos, Kalenji, and Nyamba, by identifying market potential, analyzing market trends, and prioritizing budget allocation for key categories. Increased store traffic by 34% while maintaining a top priority on customer satisfaction.
• Conducted in-depth analysis of customer data, including promotion effectiveness, consumer trends, competitive analysis, and pricing strategies. Leveraged insights to refine business strategies and enhance customer experience.
• Achieved high customer satisfaction, with an NPS score of over 80 for the business years 2021 and 2023.

Social Media Manager, Karnataka (Organic) | Jul 2019 - Present

• Maximized sales through various digital channels by 35.9% in a month.
• Generated ₹8 Lakhs+ in indirect revenue from creative content boosted on social media pages within a month.
• Successfully increased store walk-ins by 32% through online campaigns.
• Led the Digital Referent City team for various online campaigns and social media content calendar animation.

Country Product Trainer | Jan 2021 - Jan 2023

• Trained and validated over 36 zonal trainers nationwide, achieving an 80%+ autonomous skill target.
• Conducted three successful national training sessions annually with participation from over 450 teammates.

City Sport Leader | Dec 2019 - Jan 2022

• Increased new user growth for the city from -25% to +10%.
• Trained a potential city referent as my replacement while continuing to develop a pool of product experts and referents.
• Adapted and optimized product offerings and ranges for the city and Phygital platform.

Sales Manager & Department Manager | Apr 2018 - Nov 2021

• Reduced departmental shrinkage from -1% to -0.3%.
• Managed monthly development progress, mid-year reviews, and year-end reviews and appraisals for the team.
• Oversaw visual merchandising, stock flow, P&L, and budgeting for my sport perimeter.
• Recruited and inducted over 15 teammates, achieving a gender diversity ratio of 30:70, and focused on their development.