ANJALI THUKRAL DUA
Delhi
Summary
Dynamic Product Management leader with extensive experience in CRM & Loyalty across Retail, Hospitality, Education, and E-commerce. Proven success in driving the full product lifecycle—from strategy to launch and optimization—leveraging data-driven insights and market research to deliver user-centric innovation. Skilled in executing impactful go-to-market strategies and forging strategic alliances with global brands across the Middle East, APAC, and U.S. markets. Agile advocate with a strong track record of building and mentoring cross-functional teams to achieve strategic business goals and drive growth. Known for innovative thinking, trend forecasting, and aligning product positioning with organizational objectives to maximize market impact.
Overview
21
21
years of professional experience
Work History
Sr. Product Manager
EasyRewardz Software Solutions
Gurugram
03.2019 - Current
- Managing full lifecycle of four flagship products, translating strategic vision into actionable requirements and prototypes to drive seamless execution.
- Spearheaded the end-to-end development and launch of multiple products , most important ‘Digital Receipts’, Rewarding platform and ‘Microsites’ products within record timelines (3,2 and 1 months respectively).
- Design and have been leading product improvement initiatives, resulting in a 2x increase in market share and a 35% boost in customer satisfaction within one year.
- Define and execute detailed product roadmaps; prioritized backlogs based on customer insights and business goals, achieving a 70% increase in product delivery efficiency.
- Deliver high-impact presentations and demos to stakeholders, customers, and prospects, directly contributing to a 40% rise in product awareness and adoption.
- Conduct thorough product and market research, analyze trends and competitor behavior to inform sales strategy and ensure robust market positioning.
- Implement targeted market communication plans for new features, driving a 12% uplift in sales.
- Oversee product roadmaps, maintain prioritized backlogs, and manage agile sprints and releases for timely, high-quality product launches.
- Identify product gaps and introduce innovative solutions to expand market share and heighten customer engagement.
- Develop comprehensive product documentation—wireframes, business cases, specifications, and technical requirements—for cross-functional alignment.
- Instituted new collaborative processes, reducing product failures by 15% and enhancing delivery outcomes across teams.
- Fostered close partnerships with development, engineering, and QA teams to ensure timely and defect-free product releases.
- Develop and manage delivery timelines across functional areas, ensuring project milestones are consistently met or exceeded.
- Support pre-sales activities, enabling the sales team to secure new clients with tailored product initiatives.
Sr. Manager- Technology
Compare Infobase Ltd.
Delhi
09.2010 - 12.2018
- Demonstrated versatility by managing multiple roles: Technology, Digital Marketing, and Revenue Manager.
- Led end-to-end project management from procurement to commissioning, introducing new systems and processes to meet business goals.
- Planned, designed, and scheduled phases of large-scale projects, effectively allocating resources to ensure timely delivery.
- Monitored project milestones, costs, and performance, ensuring adherence to timelines and quality standards.
- Prepared comprehensive project reports highlighting successes, insights, and recommendations.
- Provided technical and operational guidance to overcome challenges and ensure on-time delivery.
- Managed GIS-based web and mobile app development for prominent clients including Citibank, Uno Minda, and JAI.
- Developed and executed SEO/SMO/SEM strategies, enhancing online visibility and user engagement through competitive analysis and keyword research.
- Spearheaded ISO certification efforts, underscoring dedication to organizational quality standards.
Project Manager- Technology
Blue Fountain Media
Gurgaon
01.2010 - 05.2010
- Served as Key Account Manager for three major US clients—Sandra Lee, Better Waters, and Estadeboda—ensuring high client satisfaction and project success.
- Bridged communication between US marketing and India technology teams to enable seamless project execution.
- Led planning, design, and scheduling for large-scale projects, proactively resolving issues and mitigating risks with cross-functional teams.
- Managed project timelines, milestones, and deliverables to ensure on-time completion.
- Conducted in-depth feasibility studies for new projects, assessing financial viability and identifying growth opportunities.
- Consistently achieved project deadlines through effective team coordination and performance optimization.
Project Manager Consultant, Programmer Analyst
Compare Infobase Ltd.
Delhi
05.2004 - 12.2009
- Analyzed user systems and product requirements, performing gap assessments to identify optimal solutions and approaches.
- Selected and implemented technology solutions to consistently meet product delivery goals.
- Defined project scope, created context diagrams, and developed user stories from business requirements.
- Maintained project reports and regularly communicated status updates to stakeholders.
- Designed integrated systems covering applications, databases, and associated components to ensure robust product architecture.
- Executed front-end (HTML) and back-end development tasks using PHP, ASP, and core Java.
- Managed end-to-end E-commerce operations including portal development, content updates, order processing, shipping, and inventory management.
Education
Certified Scrum Master -
01.2018
MBA - E-commerce
Indraprastha University
Delhi01.2004
Bachelor of Science - Computer Science
IGNOU
Delhi01.2002
Skills
- Product Lifecycle Management
- Product Innovation & Development
- Product Vision & Roadmap
- Product Backlog Management
- Product Launch & Success
- Product Enhancement
- Market Research
- Competitive Analysis
- Gap Analysis
- Budgeting & Cost Optimization
- Global Client Engagement
- Stakeholder Management
- Agile Framework & Scrum Events
- Team Management & Leadership
- Strategic Vision & Roadmap Planning
- Communication & Stakeholder Management
- Analytical Decision-Making
- Collaboration and Cross-Functional
- Technical Understanding (to interface effectively with development teams)
- Conflict Resolution
- Customer-Centric Mindset and Empathy
Languages
English, Hindi
Websites
Affiliations
- Received formal recognition for outstanding contribution to organizational goals, exceeding performance metrics, and exemplifying company values.
- Recognized for driving successful projects, continuous improvement, and maintaining the highest standards of quality and commitment.
- Delivered insights on compliance strategies, technological adaptation, and implementation of data privacy frameworks for business readiness under DPDP 2025
PERSONAL DETAILS
- Date of Birth: 16th January, 1981
- Languages Known: English, Hindi
Timeline
Sr. Product Manager
EasyRewardz Software Solutions
03.2019 - Current
Sr. Manager- Technology
Compare Infobase Ltd.
09.2010 - 12.2018
Project Manager- Technology
Blue Fountain Media
01.2010 - 05.2010
Project Manager Consultant, Programmer Analyst
Compare Infobase Ltd.
05.2004 - 12.2009
Certified Scrum Master -
MBA - E-commerce
Indraprastha University
Bachelor of Science - Computer Science
IGNOU
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