Summary
Overview
Work History
Education
Skills
Accomplishments
Professional Synopsis - Summary
Timeline
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Anjana Kavikkal

Gachibowli

Summary

B.E, MBA with 21 years of cross-functional experience in General Management, Commercial Operations, Sales and Marketing, Client Management, Strategic Alliance Management, Project Management, Stakeholder Management, Packaging Innovations and Special projects. Experienced in establishing working partnerships with pharmaceutical companies and Key Opinion Leaders. Strong team player with strong skills in people management and project planning and execution. Experienced in the Biosimilar Business in Emerging Markets (MENA, South East Asia, India, Latin America, Srilanka, Bangladesh, Europe).

Overview

23
23
years of professional experience
5
5
years of post-secondary education

Work History

Head Commercial Ops, Packaging and Marketing

DR REDDYS LABORATORIES
Hyderabad
03.2024 - Current
  • Collaborated and enabled launch of Biologics products in Europe
    Launched first Biosimilar in UK and Germany and working on other regions of EuropeLead the marketing function to create valuable assets for marketing in India, EM, Europe etc: branding, website creation, leave behinds and
    brochures etc
  • Lead the Commercial Operations function to turn the unit's operating
    profit from loss making to break even
  • Analyzed data to propose new strategy to tackle supply and demand
    operations ensuring achievement of 700+ Crs revenue for the business

Lead, Commercial Operations and Packaging

DR REDDYS LABORATORIES
Hyderabad
02.2016 - 12.2019
  • Established new partners in emerging markets enabling entry into
    additional regions bringing in additional revenues of 15-20 Crs
  • Problem solved to resolve partner concerns and conflicts to achieve
    greater customer satisfaction
  • Built systems in packaging development and operations to reduce
    customer turn around times by 50%
  • Presented solutions for life cycle management to senior management
    resulting in the commissioning of two such projects

Associate Director, Alliance Management, Commercial

DR REDDYS LABORATORIES
Hyderabad
02.2012 - 01.2016

General management lead role, lead for complete lifecycle of products for one or more regions starting from regulatory approvals, launch, market building and expansion for Biologics in Emerging Markets (LATAM, Iran, MENA)

  • Revenue/Sales targets: Responsible for budget setting and meeting sales targets in a B2B business model
  • Partner Management and Relationship building: Handled challenging B2B alliances for biologic portfolio
  • Went through difficult partnership decisions and revival of inactive relationships, Handled conflicts and uncertainties and difficult external environment
  • Marketing support: Developed market understanding of diverse geographies such as LATAM, MENA, Iran etc in B2B partnerships so as to help partner effectively market and provide marketing support and inputs
  • Conducted KOL engagement activities and Biosimilar events

Senior Manager, Alliance Management, Commercial

DR REDDYS LABORATORIES
Hyderabad
03.2011 - 02.2012
  • Partnership management role, responsible for being the SPOC and interface between the client and the company in a B2B model
  • Alliance Management: Overall alliance management which includes planning and goal setting, regular F2F and telephonic interactions with partner, expectation management and relationship building, SPOC within Dr Reddys for the partner for all functions including Business development, Regulatory, Commercial, SCM, Clinical etc with extensive team work
  • Order to Cash Management: Responsible for Commercial Operations starting from order receipt to revenue realization

Manager, Business Development, Commercial

DR REDDYS LABORATORIES
Hyderabad
05.2010 - 03.2011
  • Business Development for the MENA region for Biosimilars
  • Part of the team responsible for country, product and partner selection
  • Performed due diligence and research to short list partners
  • Part of the negotiations with shortlisted partners and responsible for execution of final deal and agreement

ITA (Information Technology Analyst)

Tata Consultancy Services ltd
Chennai
10.2002 - 03.2009

Team Member, Policy Administration System maintenance for USAA’s Automobile Insurance division, Chennai, India

  • Defect Fixing: Analyzed and fixed challenging defects under stringent timelines
  • Awarded with the star performer award for analytical abilities during this period.
  • Awarded highest rating of 5 for two consecutive years and appreciated for problem solving skills.

Module Leader, Account Management System, USAA, San Antonio, Texas, USA

  • Client Management: Worked at client location in US and communicated effectively between client and TCS teams; handled clients through tough situations when the website had to be brought down; handled competing vendors

Project Leader, Website maintenance and enhancements project for USAA, Chennai, India

  • Project Management: Led offshore team for this project, Implemented CMMi Level 5 Processes for consistent delivery management, increased client satisfaction by 60%.
  • People Management: Started with a team size of 5 and grew it to 25 without loss in delivery quality.
  • Change Management: Managed constant change in technology to align with USAA’s innovation values, midway through a development project, changed to Agile Methodology to reduce go to market time.

Project Leader, Lucas TVS project on supply chain management

  • Crisis Management: Worked with senior management of the client organization in a crisis situation where TCS was hurting and client-TCS relationship was stressed.
  • Successfully completed project and planned smooth exit for TCS thus reducing losses for TCS.

Education

PGP - Management (Strategic Marketing and Analytical Finance)

Indian School of Business (ISB)
Hyderabad
01.2009 - 01.2010

Bachelor of Engineering (Hons) - Chemical

BITS, Pilani
Pilani
01.1998 - 01.2002

Skills

General Management , Alliance Management

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Accomplishments

  • Received the CBSE scholarship for academic excellence in Class 12 and in Class 10
  • Received the 0.1 percent certificate for excellence in Class 10
  • Recipient of several employee appreciation awards
  • Speak English, Hindi, Telugu, Tamil and Malayalam

Professional Synopsis - Summary

B.E, MBA with 21 years of cross-functional experience in General Management, Commercial Operations, Sales and Marketing, Client Management, Strategic Alliance Management, Project Management, Stakeholder Management, Packaging Innovations and Special projects. Experienced in establishing working partnerships and relationship building with pharmaceutical companies and Key Opinion Leaders. Strong team player with strong skills in people management and project planning and execution. Experienced in the Biosimilar Business in Emerging Markets (MENA, South East Asia, India, Latin America).

Timeline

Head Commercial Ops, Packaging and Marketing

DR REDDYS LABORATORIES
03.2024 - Current

Lead, Commercial Operations and Packaging

DR REDDYS LABORATORIES
02.2016 - 12.2019

Associate Director, Alliance Management, Commercial

DR REDDYS LABORATORIES
02.2012 - 01.2016

Senior Manager, Alliance Management, Commercial

DR REDDYS LABORATORIES
03.2011 - 02.2012

Manager, Business Development, Commercial

DR REDDYS LABORATORIES
05.2010 - 03.2011

PGP - Management (Strategic Marketing and Analytical Finance)

Indian School of Business (ISB)
01.2009 - 01.2010

ITA (Information Technology Analyst)

Tata Consultancy Services ltd
10.2002 - 03.2009

Bachelor of Engineering (Hons) - Chemical

BITS, Pilani
01.1998 - 01.2002
Anjana Kavikkal