Anjana Yadav

Leading and scaling the chat sales process for two direct channels (Dancenter and Traum) under OVH, managing a team of 12.

Designed and implemented efficient sales strategies, workflows, and SLAs to optimize team performance and over-achieved annual given targets.

Analyzing everyday numbers and presenting key metrics to stakeholders, offering actionable insights to improve overall performance.

Working with cross functional teams - Tech, Revenue, and Finance teams to get things done and drive continuous process improvements.

Conducted time and again training sessions for multiple teams, including IGT agents, on processes and booking tools to ensure alignment and efficiency.

Figuring out new initiatives and closing the gaps to improve conversion rates, and consistently overachieved targets.

• Leading a team of 5 people and responsible for the overall revenue delivery for the Laparoscopy Business
• Optimized Google metrics across the funnel (Impressions*CTR*Conversion), thereby increasing the leads by 3x.
• Worked on building new demand channels such as Doctor referral, offline referrals, SEO etc. leading to additional 30% demand
• Improved BD Conversion by 20% in a year through regular reviews, strict performance management
• Undertook organization wide project on classifying supply of hospitals (Basis Insurance empanelment, Room Rent, Disease type etc.) and ensuring higher conversion percentage through the right mix of hospitals
• Building up of whole new city for the laparoscopic city and increased the conversation by 3x.

• Identified opportunities for growth within territory and collaborated with sales teams to reach sales goal.
• Delivered engaging sales presentations to new clients and existing clients.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Handled all client relations issues pleasantly and ensure the resolution.
• Reorganized and optimized leads management by implementing CRM solution.

• Handling the team of demand managers under the supervision of the MMCEO.
• Guiding the team for new business development and helping them to achieve their targets.
• Preparing monthly and quarterly data for review meetings with the sales head.
• Taking full ownership on the given targets and ensuring 100% if its achievements.
• Meeting and engaging with new and existing clients for more revenue.
• Onboarding new accounts to ensure meeting weekly and monthly number.