ANJANI SHARMA
Mumbai
Summary
Accomplished Marketing Leader with over 15 years of experience delivering exceptional results across B2C and B2B sectors, including Pharmaceuticals, FMCG, Automotive, and E-commerce. Expertise in steering large-scale marketing strategies, driving brand growth, and establishing market leadership across key regions including Delhi, Punjab, Gujarat, Mumbai, and other significant Indian markets.
• Strategic Marketing Leadership: Spearheaded transformative marketing initiatives that drove significant growth in market share and brand equity. Adept at crafting and executing end-to-end marketing strategies that align with business goals and deliver measurable results.
• Pan-India Market Leadership: Proven success in managing diverse regional markets, driving awareness, customer engagement, and revenue growth. Expertise in segmenting and targeting both urban and rural markets, with a focus on regional adaptations and maximizing local market opportunities.
• Channel Development & Dealer Network Expansion: Built and nurtured high-performance channel networks, elevating dealer performance and consistently surpassing sales targets. Developed tailored go-to-market strategies that fueled expansion, strengthened partner relationships, and optimized distribution channels.
• Innovative Trade Marketing & Sales Operations: As National Head at Nandan Group, successfully integrated trade marketing initiatives with sales operations, driving brand visibility, consumer loyalty, and operational efficiency. Proven track record in executing high-impact promotional campaigns and strategic product placements.
• Digital Transformation & E-Commerce Leadership: Led successful digital marketing and e-commerce initiatives, optimizing online sales channels, customer engagement, and digital user experience. Drove innovation in digital revenue streams, improving online market share and customer acquisition strategies.
• P&L Management & Profit Optimization: Expertise in overseeing P&L management for multi-million-dollar budgets, ensuring cost-effective allocation of resources while driving substantial ROI through targeted marketing campaigns, strategic partnerships, and operational enhancements.
• Technology-Driven Marketing Excellence: Pioneered the use of cutting-edge tools, such as Digital Order Platforms and Robotic Process Automation (RPA), to streamline marketing processes, enhance sales efficiencies, and leverage data analytics for actionable insights and informed decision-making.
• New Product Development & Brand Innovation: Led cross-functional teams to successfully launch new products, drive consumer awareness, and optimize trade spend strategies. Recognized for innovative approaches that expanded brand presence, increased market penetration, and enhanced product visibility.
• Leadership & Team Development: Passionate about mentoring and leading high-performing teams, fostering a culture of collaboration, innovation, and accountability. Known for building strong, motivated teams capable of driving sustained growth and market leadership. Knowledgeable professional with several years of experience bringing planning and problem-solving abilities. Focused on maximizing resource utilization to support scalable operations and increase bottom-line profitability. Organized and systematic with natural relationship-building and leadership talents. Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
14
14
years of professional experience
1
1
Certification
Work History
General Manager Marketing
Nandan Petrochem
07.2024 - Current
- Spearhead the development and execution of data-driven marketing strategies, achieving 20% revenue growth across Nandan Petrochem product lines globally while enhancing customer engagement and brand visibility
- Drive collaboration between sales, trade marketing, and product development teams, ensuring seamless integration of marketing efforts to optimize customer experience and improve sales conversion rates
- Oversee and refine brand strategy to strengthen market positioning, ensuring consistent messaging and aligning with customer needs and competitive trends, resulting in increased brand loyalty and market share
- Conduct in-depth market research and analyze performance metrics to identify growth opportunities, implement improvements, and optimize operational efficiency, leading to higher customer satisfaction and business performance
- Lead a high-performing team of 12+ regional managers, driving successful execution of marketing strategies while cultivating a results-driven culture that enhances team productivity and effectiveness
- Leverage customer insights and market trends to inform product positioning and execute high-impact, targeted marketing campaigns that deliver measurable results
- Manage a marketing budget exceeding INR 70 crores, ensuring optimal resource allocation and maximizing return on investment (ROI) across all marketing initiatives
- Build and nurture relationships with key internal teams, customers, and suppliers, enhancing brand presence and achieving a 2% increase in brand loyalty
- Plan, develop, and execute integrated marketing campaigns, continuously optimizing performance to meet evolving market demands and business objectives
- Establish KPIs to measure and track marketing effectiveness
- Regularly report on performance metrics, identify opportunities for improvement, and implement data-driven strategies for continuous growth
- Continuously explore emerging marketing technologies, tools, and trends, implementing innovative strategies that drive efficiency and maintain a competitive edge
Assistant General Manager Marketing
Tide Water Oil
09.2023 - 07.2024
- Directed the development and execution of national trade marketing strategies, enhancing brand visibility and driving a 1.5% increase in market share across all product categories
- Managed the execution of trade promotions and marketing campaigns, ensuring alignment with sales objectives and maximizing return on investment to support business growth
- Analyzed market data and consumer insights to inform strategic decisions, optimize product positioning, and uncover growth opportunities, resulting in a substantial increase in sales volume
- Partnered with sales, supply chain, and product development teams to ensure cohesive marketing efforts and efficient execution of strategies, driving operational improvements and enhanced performance
- Cultivated strong relationships with key distributors and retailers, fostering strategic partnerships that enhanced sales performance and improved brand loyalty, resulting in a 10-15% increase in repeat purchases
- Forecasted customer demand to set prices or credit terms for goods or services.
- Collaborated with other departments within the organization to coordinate projects.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Resolved customer complaints in a timely manner while maintaining a professional demeanor.
- Identified opportunities for cost savings and operational efficiency improvements.
- Provided training, guidance, and support to staff members on proper procedures and policies.
- Managed team schedules, delegations, and performance evaluations to optimize productivity.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
- Participated in recruitment, interviewing, and hiring processes to build a strong team.
- Implemented campaigns and promotions to help with developing goods and services.
Senior Area Sales Manager
Shell India Markets Pvt. Ltd.
10.2021 - 03.2023
- Led the development and execution of sales strategies across both direct and indirect channels, driving significant revenue growth and expanding market share in line with company objectives
- Championed the prospecting and pipeline conversion process through value selling techniques, enhancing sales performance by 30% through improved customer engagement and effective solutions positioning
- Directed numeric and weighted distribution management, steering P&L performance by crafting the optimal product and service mix to maximize profitability, resulting in a 10% increase in profit margins
- Developed and executed consumer schemes and channel expansion initiatives, recognized by senior management as key drivers of business growth, contributing to a 20% increase in market reach
- Orchestrated demand generation efforts through targeted visibility drives and customer engagement programs, expanding key accounts such as Maruti and Hyundai, and achieving a 15% increase in overall sales volume
- Oversaw a team of Distribution Team Leaders and Managers, ensuring alignment with strategic sales objectives
- Managed partnerships to develop partner capabilities and improve performance, driving significant improvements in partner metrics
- Analyzed market trends, competitor strategies, and customer needs to identify opportunities for sales growth, enhancing the development and execution of future sales strategies
- Established and monitored key performance indicators (KPIs) for the sales team and distribution network, ensuring all sales targets and goals were met while providing progress reports to senior management
Area Sales Manager
Castrol India Ltd.
08.2014 - 12.2020
- Drove revenue growth by leading sales efforts in assigned territories and consistently meeting sales targets
- Managed and coached a high-performing team, providing training and support to ensure optimal performance and achievement of sales goals
- Streamlined sales processes and improved efficiency by implementing a Sales Automation Platform
- Oversaw local marketing activities, ensuring alignment with sales objectives, boosting customer engagement, and increasing market share
- Led trade spend initiatives and supported successful product launches, enhancing profitability and product offerings
- Ensured smooth stock operations and sales at distributor and retail levels, strengthening brand presence in rural markets
- Developed strategies that increased brand penetration and sales in rural areas, contributing to greater market coverage
- Monitored key sales metrics and provided regular performance reports to senior management
- Worked with marketing, product development, and logistics to ensure smooth execution of sales strategies and customer satisfaction
Senior Customer Executive
Pepsico India Holdings Pvt. Ltd.
04.2011 - 08.2014
- Identified new revenue opportunities and developed strategic plans to enhance consumer preference, driving healthy ROI and profitability for both channel partners and the organization
- Led a team of Sales Officers in Gujarat, managing six distributors with an annual business of INR 50 crores
- Cultivated strong relationships with channel partners to foster business growth and achieve high customer satisfaction (CSAT) levels
- Spearheaded the launch of the 'Fast Lane' Digital Order Tool, positioning the company as a market leader in India
- Led the implementation of the Digital Scanning Tool for market data collection and Robotic Process Automation (RPA) for claims automation, enhancing operational efficiency
- Ensured adherence to ethical standards and compliance by overseeing rigorous audits, maintaining transparency, and fostering a culture of integrity within the team and partner network
Education
MBA/PGDM -
Narsee Monjee Institute Of Management Studies
Mumbai12.2023
B.Sc. -
Guru Nanak Dev University (GNDU)
12.2009
Skills
- Strategic Sales Leadership
- Digital Transformation & Innovation
- Key Account Management
- Prospect & Pipeline management
- Business Development
- Competition Data Analysis
- Business Growth Strategy
- Market Penetration Strategies
- Channel Development & Management
- Customer Engagement & Relationship Management
- P&L Management & Accountability
- Integrated Trade Marketing Strategies
- Revenue Generation & Optimization
- Performance Metrics & Analysis
- Relationship Building
- Effective Communication
- Analytical thinking
- Conflict resolution
- Empathetic listening
- Negotiation Skills
- Team Leadership
- Collaboration
- Client Engagement
Certification
- Completed 90+ courses on LinkedIn Learning, covering various topics in Sales, Marketing, Leadership, and Business Strategy & AI, further enhancing professional expertise and skills.
- Cross Selling
- Excel Essential Training
- MS Excel Advance Formatting Technique
- Leading With Growth Mindsets
- Sales Pipeline Management
- Digital Transformation
- Virtual Selling For Sales Professional
- Sales Coaching
- Rising women Leadership development Program
Languages
- English
- Hindi
- Gujarati
- Punjabi
Personal Information
Date of Birth: 01/20/89
Accomplishments
- won Award for Best employee 6 years in row in Castrol india
- won award for the Best PCMO Accelerator player in retail in Shell india market
- Won Award on the best Loyalty programs and incentive creation in Tide water
References
References available upon request.
Timeline
General Manager Marketing
Nandan Petrochem
07.2024 - Current
Assistant General Manager Marketing
Tide Water Oil
09.2023 - 07.2024
Senior Area Sales Manager
Shell India Markets Pvt. Ltd.
10.2021 - 03.2023
Area Sales Manager
Castrol India Ltd.
08.2014 - 12.2020
Senior Customer Executive
Pepsico India Holdings Pvt. Ltd.
04.2011 - 08.2014
MBA/PGDM -
Narsee Monjee Institute Of Management Studies
B.Sc. -
Guru Nanak Dev University (GNDU)
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