Anjani Kumar Pateria

• E-commerce Platform
• Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms.
• Possessing strong knowledge of eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends.
• Using Spreadsheets or Excel (pivot tables, vlookups etc) in addition to CRM to stay organized and monitor changes in product sales and identify opportunities for improvement.
• Monitoring , tracking, and reporting on all email and marketing campaigns in bid to keep management abreast of activities.
• Decreasing product defect 100% by implementing quality assurance guideline.

• Prepared and delivered samples and/or quotations to customers, while providing technical expertise to turn quote into sale.
• Supervised all industrial sales of more than 30 customers and assist to resolve all issues (technical &Non- Technical) and recommended prevention of any issues in Process.
• Analyzed all requirement of individual market areas and recommend strategies to increased up to 50 % profitability, including market trend and optimum level of customer satisfaction.
• Developed and implemented various sales programs to facilitate sales and assist to retained more than 40 big customers for organization.
• Maintained optimal level of customer service for all industrial sales activities and ensured adherence to all industry standard.
• Performed financial analysis of all products more than 20 product range, forecasted all sales requirements and monitor inventory of all products.
• Managed all communication with purchasing and sales department and recommend appropriate price changes for new products and participated in various trade show and conventions.
• Partnered with team to contribute information towards marketing strategy by monitoring competitive products and reactions from industry.

• Supported head of department in managing and centrally holding marketing planning process with 100 % result, worked with other functions and wider marketing team, and also established, managed proactive, positive governance process for ongoing creation of marketing plan.
• Continuously reviewed performance to plan, consulted with sales team as required.
• Supported sales team in optimizing and testing activity and revising strategy where necessary.
• Established multiple stakeholders across business by identifying their needs and shape this into holistic, coordinated marketing plan to delivered against commercial objectives of business.

• (Market Established & Market Planned, Uganda) Worked for the Sister Concern Company of Mineral Oil Corporation TZ Limited, called Briton Lubricants (U) Limited, for Marketing Campaign and Business establishment.
• Continuously reviewed performance to plan, consulted with sales team as required.
• Supported sales team in optimizing and testing activity and managed over 15 distributor in North& East province of Uganda.
• Worked with multiple stakeholders across business to identify their needs and shape this into holistic, coordinated marketing plan to deliver against commercial objectives of business.
• Supervised marketing and planning activities to exceed Lubricant Products segment sales and margin goals.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral
• Developed insights on marketing campaigns to assess performance against goals
• Created printed marketing materials designed to drive campaigns
• Captured new customers by optimizing business strategies and launching products to diversify offerings

• Established new account by planning and organizing daily work schedule to call on existing or potential sales outlet and other trader factor to promote various product of lubricants and greases.
• Achieved set monthly target by almost 90%, adjusted content of sales presentation by studying type of sales outlet or trader factor.
• Focused more than 30 dealers for sales efforts by studying existing and potential volume of dealer.
• Monitored competition of all Oil Company by gathering current marketplaces information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Detail oriented and excellent organizational and multitasking skills.
• Recommends changes in product, service, and policy by evaluation results and competitive developments.
• Resolved customer complaints by almost 100% by investigating problems, developing solutions, preparing reports making recommendation to management.
• Maintained historical records by maintaining records on area, debtors and customer sales for almost data of close to 60 retailers and dealers.
• Contributed to team efforts by accomplishing related results 100% in sales and target growth.
• Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
• Mentored sales team in applying effective sales techniques and delivering top-notch customer service.

For Two-Wheeler:

• Directed marketing strategies and collection portfolio for entire Pune region(s).
• Acquired feedbacks on product drawbacks, advantages and diagnosing issues.
• Recommending improved material/chemicals to customers, documenting how such changes will lower cost or increase production.
• Consistently achieved top ranking in revenue and profit growth

For Four-Wheeler:

• Marketed direct billing and via distributor billing.
• Provided technical support and non-technical support to client or other staff members regarding use, operation, and maintenance of machine parts by use of different chemical products.
• Demonstrated product or service to potential and existing customers through technical presentation.
• Addressed and responded to customers from all over pune (goa) region requirement for proposals and dealership specific solution.
• Increased product sales up to 30% (mechanical aerosol) by planning and adjusting product configuration to align with customer requirement.
• Confer with customers and engineer to review product needs and to determine system requirements.
• Trained and mentored high performance sales team to transform their abilities to obtain customer needs fulfillment.
• Worked closely with internal design, product, and quality engineers to deliver product and acknowledging customer requirement.
• Mentored team members in customer application to promote sales and maintaining sales report.
• Participated training seminars to become familiar with product lines.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
• Boosted customer satisfaction by providing teams with training and skills to optimize service delivery in alignment with individual needs
• Leveraged strategic planning to penetrate key accounts
• Consulted with businesses to supply accurate product and service information

• Established lasting relationships with portfolio of major clients and continuously proposing solutions to meet client objectives.
• Interacted with customers about all sales and product launches and enlightening client with all necessary property details.
• Optimized property purchasing for right price under best terms.
• Executed site visit planning and scheduling for clients and follow till closure.
• Performed comparative market analysis to estimate property value.
• Coordinated with field executive and directing them to accelerate regular sales and generating new property based on client requirement.
• Achieved 50% of goal through suggestive selling and upselling.
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