Anjita Shebani

*Understanding Client Objectives:I started by deeply understanding each client's specific goals and target audience. Whether they aimed for brand awareness, lead generation, or direct sales, this clarity was crucial in tailoring ad campaigns.

*Consistently surpassed monthly sales targets, achieving 100% of quota each month.

*Successfully promoted and sold advertising solutions to clients, exceeding expectations and driving revenue growth.

*Throughout each campaign, I closely monitored performance metrics including clicks, impressions, CTR, and revenue generated. Real-time data analysis enabled me to identify underperforming elements and make data-driven optimizations.

*Based on performance insights, I iteratively optimized ad creatives, audience targeting, and bidding strategies. A continuous improvement mindset was essential in achieving and surpassing revenue targets.

Cultivated and maintained strong relationships with key accounts, resulting in a 60% increase in client retention.

*Grew brand revenue and improved performance for 10 advertisers by developing and executing successful cross-platform media plans acrossGoogle, Meta, and Amazon advertising channels.
*Delivered thought leadership in strategic planning, road mapping, and campaign execution for clients.

*Improved operational efficiency and client satisfaction by streamlining processes, drafting SOPs, and proactively addressing all client queries.
*Analyzed complex campaigns, sales, and performance data to identify areas for improvement, optimize campaigns, eliminate process bottlenecks, and audited campaigns created by junior campaign managers to ensure alignment with client goals and best practices.

• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Actively participated in networking events within the industry, expanding professional connections and generating leads.
• Built diverse and consistent sales portfolio.