Summary
Overview
Work History
Education
Skills
Business Research Project
Accomplishments
Certification
Hobbies and Interests
Personal Strengths
Languages
Timeline
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Anju S

Anju S

Kollam

Summary

As an MBA graduate with a specialization in marketing and passion for travel, I aim to leverage my strategic marketing skills and industry knowledge to excel as a Travel Consultant. My objective is to tailor a memorable journey by leveraging my comprehensive understanding of market trends and consumer behavior.

Overview

2024
2024
years of professional experience
1
1
Certification

Work History

Digital Marketing Intern

MindMade Technologies
Coimbatore
05.2023 - 06.2023
  • Optimizing Keywords for the client's webpage for creating SEO
  • Provide the campaign strategies for brand visibility
  • Proposing Brand names and crafting slogans
  • Created engaging and unique contents for webpages
  • Managed and analyzed the social media account of MindMade Technologies
  • Learnings: Acquired diverse experience in digital marketing concepts like SEO, SEM, Pay Per Click branding, and content creation across different industries

Strategic Content Writer -Online

Pixstory Interface Network & IT (P) Ltd
Kochi
12.2021 - 01.2022
  • Publishing engaging articles based on that timelines, foods, creative writing, and interesting facts
  • Learnings: Understood the importance of engaging content in social media platform, and discovered the significance of posting articles on special time and days

Deputy Manager II

ICICI Bank
Chennai
  • Duration: 6months (On going).
  • Area: Relationship Manager-NRI.
  • Developed and maintained strong client relationships through effective communication.
  • Engaging and resolving the problems of the customers.
  • Supported the team in achieving targets through continuous follow-ups.
  • Contributed to business by implementing efficient relationship management practices.
  • Learnings: Gained comprehensive knowledge of the financial sector and its operations.
  • Developed and implemented new procedures to improve efficiency of the organization.
  • Monitored daily operations and ensured compliance with company policies and regulations.
  • Conducted performance appraisals for subordinate staff members and provided feedback on their performance.

Education

MBA - Marketing

Amrita School of Business, Amrita Vishwa Vidyapeetham
Coimbatore
01.2024

BA - English Literature,Communication,Journalism

Rajagiri College of Management and Applied Sciences
Kakkanad
01.2022

HSC -

St George Cen School
Punalur
01.2018

SSLC -

St George Cen School
Punalur
01.2016

Skills

  • Fundamental understanding of Power BI and SQL
  • Proficiency in Outlook
  • MS Office (Word, Excel, and PowerPoint)

Business Research Project

  • Market Research on Disability and Inclusion in the Education Sector, Mentored by Shruthi Parakkal (Frost & Sullivan)
  • Results: The inclusion of specially imparted student in education sectors are still missing and the teachers or facilitators are not trained properly too. Lack of infrastructure in the institutions to adopt the differently abled students. Technology is helping the students to learn and develop themselves.
  • AI in Higher Education: A Self Determination Theory Model of How Students use Generative AI Tools Mentored by Dr. Shobhana Madhavan and Dr Deepak Gupta.
  • Results: High competency students use the generative AI for idea generation. The higher innovativeness and students with self-efficiency would you Generative AI for all the purpose.

Accomplishments

  • Internship from Prajaahita Foundation, an NGO that brings the possibility for the disabled and vulnerable community (Nov 2022 – Dec 2022).
  • Leader of Registration Committee Speranza Rajagiri College of Management and Applied Sciences in 2021.
  • Active Participation in Wings of Wisdomclub 2021-22 at Rajagiri College of Management and Applied Sciences. (Poster Making).

Certification

  • Introduction to Google Analytics4 August 2024.
  • Digital Marketing Certified from Hubspot Academy, August 2023.
  • Basics of Social Media Marketing offered by HubSpot Academy, September 2023.
  • Introduction to Digital Marketing by Great Learning.

Hobbies and Interests

Dancing and Cooking.

Personal Strengths

Creativity, Multi-tasking, Adaptability, Time Management, Team Player.

Languages

English, Malayalam, Tamil

Timeline

Digital Marketing Intern

MindMade Technologies
05.2023 - 06.2023

Strategic Content Writer -Online

Pixstory Interface Network & IT (P) Ltd
12.2021 - 01.2022

Deputy Manager II

ICICI Bank

MBA - Marketing

Amrita School of Business, Amrita Vishwa Vidyapeetham

BA - English Literature,Communication,Journalism

Rajagiri College of Management and Applied Sciences

HSC -

St George Cen School

SSLC -

St George Cen School
Anju S