ANJU WILLIAMS

• Formulated overall PR and digital marketing strategies, including website, SEO, and content creation.
• Designed demand generation programs for CXOs and IT communities through online and offline events.
• Collaborated with cross-functional teams to identify growth opportunities and execute marketing initiatives.
• Built high-performing marketing teams to foster a culture of growth aligned with organizational goals.
• Developed integrated marketing strategies to engage decision-makers and influencers effectively.
• Created go-to-market plans for enterprise and mid-market segments alongside sales leaders.
• Executed integrated campaigns targeting specific markets to enhance brand penetration.
• Managed marketing budgets while achieving lead generation and customer engagement metrics.

• Led development of global marketing strategies to drive brand initiatives and campaigns.
• Managed cross-functional teams to execute integrated marketing programs successfully.
• Directed digital marketing efforts, enhancing SEO, SEM, and social media strategies.
• Crafted content strategies to strengthen brand messaging across various channels.
• Collaborated with sales teams to ensure alignment of marketing efforts with business objectives.
• Oversaw budget allocation for marketing activities while maintaining cost efficiency.
• Mentored junior marketing staff on best practices and professional development skills.
• Evaluated campaign effectiveness by tracking metrics such as web traffic and conversion rates.

• Crafted strategic plans aimed at improving service offerings and maximizing client satisfaction.
• Orchestrated end-to-end marketing strategies throughout US, Europe, Singapore, Australia, and Middle East.

• Developed comprehensive marketing playbook for GSI and BPO customers, overseeing all phases from planning to execution.
  Launched Robothon programs to engage business and operations teams in automating repetitive tasks.
  Established strong relationships between GSI and BPO accounts and UiPath through strategic engagement initiatives.
  Created impactful case studies for BPO end customers, showcasing successful implementations.

• Established IT infrastructure for new businesses to support growth initiatives.
• Streamlined monthly and quarterly MIS processes, transitioning from outsourced to internal management.
• Enhanced HR and IT processes to improve departmental efficiency and productivity.
• Developed strategic initiatives aligned with company goals and market trends.
• Oversaw daily operations across departments, boosting overall efficiency and effectiveness.

Executed sales strategies targeting strategic partners to drive revenue growth.

• Facilitated partner enablement initiatives and incentive programs to enhance collaboration.
• Built and maintained strong relationships with strategic partners to foster loyalty.
• Developed sales approaches for selling to, with, and through strategic partners.

• Established Enterprise Marketing Department from inception.
  Formulated strategy for 360-degree engagement with key targeted accounts.
  Created quarterly and annual plans focused on thought leadership and demand generation.
  Executed account-based marketing initiatives to enhance deep engagement in key accounts.
  Developed customer retention programs to strengthen loyalty and satisfaction.
  Designed gamification-based programs to boost adoption of Cisco products.
  Cultivated long-term engagement programs with industry associations such as Nasscom and Indian Banking Association.
• CT Group in Cisco is the Business Development Group which focuses on creating opportunities in IOE , IOT, Smart Cities, Connected Safety and Security cross the key Enterprise organizations and Governments .
  
  Additional Key focus segments are Manufacturing , Healthcare , Education..
  
  As a Marketing Manager work along with sales and solution partners to create a strategy of creating opportunities through marketing programs and campaigns such that it positively effects the customer perception and creates long term and short term opportunities and pipeline for Cisco Sales.

• Established Global Demand Center to execute marketing campaigns and lead generation initiatives.
  Led Vertical Marketing team for Manufacturing and Life Sciences across Americas, Europe, and APAC.
  Oversaw database building and management to enhance marketing research capabilities.
  Directed marketing strategy for Application and Development Services to increase market reach.

• Accountable for general business marketing and software promotion within small and medium segments.
• Led marketing campaigns to enhance brand visibility and customer engagement.

• Established marketing department from inception, ensuring alignment with organizational goals

• As a Product Marketing Manager for APAC worked with Product Sales team to create Whitepapers, sales collaterals , presentations etc . Was responsible for creating an quarterly Marketing plan and execute it for Product Marketing ,ensuring thoughtleadership, branding, digital marketing and Regional Industry events are all covered in the mix..

• Directed database marketing strategies and managed leads management system processes.
  Executed product launch campaigns to drive sales opportunities through digital marketing.
  Conducted research initiatives to identify potential market opportunities for sales teams.
  Implemented ROI concepts to enhance measurement of marketing effectiveness.
  Led integration of SAP CRM module within marketing department to streamline operations.