Ankeeta Pawa
Delhi
Summary
Deputy General Manager Marketing with proven success in marketing and community management. Expertise in analytical thinking and creativity to develop effective marketing strategies. Strong communication and presentation skills, with a focus on time management and goal achievement. Experience in driving engagement and brand loyalty through innovative, data-driven initiatives.
Overview
14
14
years of professional experience
Work History
DGM Marketing
Bira 91 (B9 Beverages)
Delhi
07.2016 - Current
- Developed and executed brand strategies aligned with global philosophy, driving high-impact launches and campaigns for flagship beer portfolio.
- Managed market and competitor analysis projects, delivering insights that shaped new product positioning and consumer segmentation.
- Led brand communication and promotional material design, liaising with vendors and regulatory teams to ensure compliance and consistency.
- Organised brand training modules for the field force and sales teams, reinforcing core product messages and optimising communication consistency.
- Championed digital and experiential marketing, building community engagement through branded loyalty programs (URBar), trade incentives (All Stars app), and influencer activations.
- Championed collaborations with Crocs, Boat, Nicobar, and House of the Dragon from product development to launch.
- Drove customer insights through events, surveys, and direct engagement platforms, optimizing brand health and advocacy.
- Supported new product launches through research, readiness reviews, and sales team capability building.
Community Manager
f5 Networks
Delhi
01.2013 - 01.2016
- Developed and executed community-building initiatives that increased reach
- Developed and maintained a comprehensive database of resources and community members
- Collaborated with cross-functional teams to ensure all initiatives and programs are in line with the organization's overall goals
- Developed an outreach program as a part of Channel Marketing.
Assistant Manager
Accentiv
New Delhi
01.2012 - 01.2013
- Responsible for creative Development & digital Marketing for clients like HP, AMD and Blackberry's Apparel
- Designed and drove HP's largest Green recycling program using effective direct marketing and crm strategies
Education
Bachelors - Commerce
Delhi University
02.2009
Skills
- Marketing Strategies
- Analytical Thinking
- Customer Service
- Time Management
- Brand Growth
- Market Expansion
- Brand communication
- Data Analytics
Timeline
DGM Marketing
Bira 91 (B9 Beverages)
07.2016 - Current
Community Manager
f5 Networks
01.2013 - 01.2016
Assistant Manager
Accentiv
01.2012 - 01.2013
Bachelors - Commerce
Delhi University
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