Ankesh Bhandari
Borivali, Mumbai
Summary
With a blended experience of 13+ years in E-commerce, Retail, Distribution & Business Management I have worked across business functions like E-commerce Sales, Social Media & Digital Marketing, Buying & Merchandising, Business Development, , Imports, Supply Chain management, Finance & Accounting. In my current stint with Caliber Brands Private Limited, I am heading as Brand Manager. I am a post-graduate in Management with specialization in Marketing.
Overview
14
14
years of professional experience
Work History
Vendor Manager-Ecommerce
PrimeSpot Retail Private Limited
10.2023 - Current
- Responsible for Managing a Revenue of Rs. 6 cr along with P&L of the Category by keeping Customer Discounts, Vendor Margins, Portal Charges, Returns & Damages in check.
- Identify the potential Vendors and Brands in Sunglasses Category thereby increasing the Sales by 100% in some brands.
- Improved the Listing Quality with the use of Infographic Images & A+ Content.
- Spearheaded the task to create Bulk Infographic Images across 50+ Brands with for 3000+ SKU's with Excel and Image Editing Tools.
- Pioneered the adoption of Web-Scraping tool to gather Data related to Pricing, Discounts, Live Inventory, Other Sellers and Discounts Offered, Keyword Search Rank.
- Identified opportunities to streamline processes and improve operations and efficiency.
- Cultivated strong relationships with vendors and E-commerce partners supporting administrative operations.
- Manage Performance Marketing via Amazon AMS and push for Visibility on Other E-commerce website to increase Sales.
- Developed and Executed Buying Plans, OTB Working, New Range Addition, Liquidation Plan for Ageing Inventory, Planning during Sales Events, etc based on analysis of the past Sales Data.
Brand Manager
Caliber Brands Private Limited
01.2021 - 10.2023
- Designing buy plans of Rs. 25-30 crore/year for Small Kitchen Appliances brands like Nutribullet, Nutricook & Instant Pot for Indian Market.
- Strategized and executed ecommerce initiatives, increasing online sales by 20%.
- Manage product listings, pricing, and inventory to ensure accuracy and availability.
- Reconciliation of Inventory & Payments, coordinate digital marketing campaigns, enhancing brand visibility and driving traffic.
- Oversee order fulfillment and logistics, ensuring timely and efficient deliveries.
- Track social media metrics to determine audience growth rate, volume and reach.
- Collaborated with influencers, brands and content creators to boost and enhance brand on social media.
- Developed and implemented strategic social media marketing plans.
- Build and lead teams by setting clear expectations, providing guidance, fostering a positive work culture, and ensuring effective communication across departments.
- Manage the financial health of the company by monitoring financial performance, analyzing financial statements, and making informed decisions to ensure sustainable growth and profitability.
- Streamline processes, optimize resource allocation, and monitor key performance indicators (KPIs).
- Identify new business opportunities, partnerships, and collaborations to expand the company's reach and offerings.
- Maintain strong relationships with key clients and stakeholders.
- Ensure the company operates in accordance with all relevant laws, regulations, and industry standards.
- Prepare and present regular reports on business performance, financial metrics, and strategic initiatives.
- Oversee financial management, budget management, accounting and payroll activities.
Key Account Manager
Dentilligent Dental Solutions
01.2019 - 12.2020
- Increase the Revenue and Profitability
- Review & revise existing business strategies to achieve company objectives
- Obtain & Analyze Business Data & generate business reports for critical decision making purposes, Develop strategies for resources i.e Human, Capital and Assets in order to make optimum utilization
- Reduce the monthly expenses and streamline processes in each department to enhance business efficiency & effectiveness.
Function Manager – Buying and E-Commerce
Inspire Sports
05.2014 - 12.2018
- Designing Buying plans of Rs. 20-25 crore/year for brands like Asics, Adidas, Reebok, Everlast, Wilson
- Key Account Manager for E-Commerce business on platforms like Flipkart, Amazon & PayTM
- Work profile includes handling a team and creating strategy for Long term Sales Growth
- Developing a new range of products for Everlast Brand, from India and China markets
- Managing the end-to-end Supply Chain for the business.
Merchandiser, Sports Category– Buying & Merchandising Team
Hypercity Retail India Limited
12.2011 - 05.2014
- Designing and executing Merchandise plan for 15 stores all over India with a GMV of Rs. 30 crore
- Managing optimum level inventories at all stores across all categories
- Liaisoning with vendors for stock replenishments, promotions, pricing, product developments, vendor payments
- Designing Floor plan for new/re-designed existing stores.
Business Development Executive
LKSH Inc
12.2010 - 12.2011
- Dealer & Modern Retail Sales & adding new clients
- Negotiating with Vendors, Freight Forwarders, Custom agents, etc for Import of goods
- Managing Inventory and training junior staff for proper arrangement of stock & delivery
- Initiating tie-ups with institutions, coaches and clubs for supply of sports goods
- Recruiting new staff, taking interviews & tie-up with recruitment agency
- Reconciling the old Modern Retail accounts and make the settlement for the same.
Education
MBA -
Vidyalankar Institute of Technology
06.2010
BMS -
KPB Hinduja College of Commerce
06.2008
Skills
- Data Analytics
- Social Media Marketing
- Performance Marketing
- Operations Management
- E-commerce
- Google Analytics
- Business Analysis
- Relationship Management
- Financial Planning
Timeline
Vendor Manager-Ecommerce
PrimeSpot Retail Private Limited
10.2023 - Current
Brand Manager
Caliber Brands Private Limited
01.2021 - 10.2023
Key Account Manager
Dentilligent Dental Solutions
01.2019 - 12.2020
Function Manager – Buying and E-Commerce
Inspire Sports
05.2014 - 12.2018
Merchandiser, Sports Category– Buying & Merchandising Team
Hypercity Retail India Limited
12.2011 - 05.2014
Business Development Executive
LKSH Inc
12.2010 - 12.2011
BMS -
KPB Hinduja College of Commerce
MBA -
Vidyalankar Institute of Technology
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