Ankesh Sawrav
Noida, sawrav
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 14+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Manager
Cambridge University Press & Assessment India Pvt Ltd
2018.10 - Current
- Spearheaded the optimization of Cambridge Professional Development Program for teachers, resulting in increased brand visibility and heightened customer satisfaction.
- Successfully managed marketing campaigns & events, boosting brand awareness and generating substantial leads.
- Established multiple touchpoints for target audience to interact with products, fostering continuous customer engagement.
- Led the global "Cambridge Dedicated Teacher Award" campaign, achieving success through a combination of organic and paid promotions, resulting in 12,000+ nominations and increased brand visibility.
- Conceptualized and executed the "Better Learning Moments" campaign, focusing on building customer loyalty and gathering testimonials through engaging content on social media, blogs, and videos.
- Launched Cambridge Knowledge Partner programme and increased partner schools by 300% in a span for 3 years
- Initiated and managed "Teachers of Tomorrow" community, providing a platform for teachers to share knowledge, experiences, and best practices through articles, videos, and whitepapers
Asst. Manager Marketing
Ratna Sagar P Ltd
2016.09 - 2018.10
- Successfully implemented targeted digital marketing campaign that resulted in 20% increase in online engagement and 15% boost in sales for key K-12 educational products.
- Led cross-functional team in development and launch of new product line, achieving 25% market share within first six months of its introduction.
- Implemented data-driven strategies to optimize marketing budgets, resulting in 30% reduction in overall costs while maintaining or improving campaign effectiveness.
- Established and maintained strategic partnerships with key influencers and educational institutions, contributing to 10% increase in brand visibility and market reach.
Sr. Territory Manager
Pearson India Education Services Pvt. Ltd
2012.09 - 2016.09
- Exceeded 20% sales targets by building, directing, and motivating a high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Manager
North, Universal Media Group
2011.01 - 2012.09
- Analyze business potential, conceptualize & execute strategies to achieve desired sales of products
- Project: Launch of Ifj Magazine -
- Successful North India launch of Ifj magazine, a niche magazine catering to Architects and Interior designers.
Business Development Manager
Standard Chartered Securities Ltd, Standard Chartered Securities
2009.09 - 2010.10
- Lead Generation | Portfolio Management | Revenue Generation
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
Education
Masters - Marketing Management
Sinhgad Institute of Management
Pune06.2009
Post Graduate Diploma - Finance
Sinhgad Institute of Management
Pune06.2009
Bachelor - Commerce
Ranchi University
Ranchi03.2007
Skills
- Digital Marketing
- Data Analytical Skills
- Team Management
- Vendor Management
- Customer Relationship Management (CRM)
- Brand Promotion
- Marketing Campaigns Management
- Strategic Planning & Marketing Strategy
Certification
- Advance Digital Marketing course, Digiperform - 04/2017 - 07/2017
- AdWords Fundamentals, Google - 04/2018 - 04/2019
- Google Analytics, Google - 04/2018 - 08/2019
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Bengali
Elementary (A2)
Timeline
Marketing Manager
Cambridge University Press & Assessment India Pvt Ltd
2018.10 - Current
Asst. Manager Marketing
Ratna Sagar P Ltd
2016.09 - 2018.10
Sr. Territory Manager
Pearson India Education Services Pvt. Ltd
2012.09 - 2016.09
Manager
North, Universal Media Group
2011.01 - 2012.09
Business Development Manager
Standard Chartered Securities Ltd, Standard Chartered Securities
2009.09 - 2010.10
Masters - Marketing Management
Sinhgad Institute of Management
Post Graduate Diploma - Finance
Sinhgad Institute of Management
Bachelor - Commerce
Ranchi University
- Advance Digital Marketing course, Digiperform - 04/2017 - 07/2017
- AdWords Fundamentals, Google - 04/2018 - 04/2019
- Google Analytics, Google - 04/2018 - 08/2019
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