Ankit Apurva

• Responsible for all Acquisition & Retention channels across paid and organic. Managing a budget of ~INR 14 Cr per month. Managing a team size of 6 members.
• Reduced acquisition costs by 40% in the first 2 months of joining. Was awarded Spot award in the very first quarter.
• Introduced automation leading to personalized remarketing campaigns across App Notifications & Paid retargeting. CTRs improved by 2X.
• Designed & implemented automated Dashboards for advanced metrics tracking & analytics. Completely replaced legacy Excel sheets based reporting for higher management.

• RESPONSIBILITY: Complete ownership of performance marketing & digital branding budgets.
• Part of the growth team that increased traffic by 2.9X in 2 years with improved conversion rates putting Housing.com on top of competition. (Source: SimillarWeb May'21).
• Restructured overall marketing mix model leading to 3.21X increase in YoY leads.
• Scaled App campaigns to achieve 3.36X YoY growth in MAU.
• Created new zero dollar re-engagement channels that accounts for over 8% traffic and converts 57% higher than platform conversion rate.
• Cross functionally worked with teams across board to develop product marketing features focusing both on traffic & conversion growth.
• Created suite of automated dashboards linking marketing performance to business and financial metrics. These are the now one stop source of all marketing data for leadership. Led to zero dependency on manual spreadsheet reports.
• Planned & executed 5 user research studies to ensure data based decision making for branding campaigns & feature prioritization in product development roadmap.
• Part of the 2021 brand campaign execution team that shot 4 TVCs including 2 A-listed actors.
• Received consistently high appraisal ratings & accolades.

• RESPONSIBILITY: Established from scratch the entire brand E-commerce infrastructure (website, ERP, CRM, team) from scratch. This LOB achieved highest share in overall revenue pie.
• Acquired 18,000 customers in less than 3 months of launch.
• Maintained conversion rate of 4.9%.
• Implemented automated system to conduct continuous customer surveys to understand user requirements and shape user communication across funnel.
• Strategic checkout setup that brings in 60% Prepaid Orders and under 5% RTO.
• Hired & built entire E-commerce team ranging from designers, copy-writers and operations personnel.
• Inventory & Order Management System: Setting up of SAS based ERP product to fulfil orders at scale and manage inventory.
• Digital Marketing: Set up and ran Facebook Ads at scale [ROAS 1.3] & Emails and SMS marketing campaigns.

• Part of founding team of The Man Company.
• Facebook: Managed cumulative budget of INR 5.5-7.5 Cr over period 24 months at ROAS of 4.
• Google: Managed cumulative budget of INR 0.75-1.25 Cr over period of 12 months at ROAS of 5.
• Created rule driven, behavior based automated marketing campaigns for abandoned cart conversion, on-boarding & brand awareness, driving LTV and repeat rates.
• Maintained an above industry average conversion rate of 4% at scale Established & achieved 11x growth in revenue on Flipkart & Amazon over two years. The Man Company was amongst top 10 brands in Flipkart's BGM category.

Creating Pitch Decks for Partner.

Conducting online research and creating summary reports.