Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ankit Bansal

Bengaluru

Summary

Dynamic data analyst with a strong background in statistical modeling and media impact analysis. Recognized for delivering comprehensive insights that empower executives to make informed decisions and maximize business outcomes.

Overview

5
5
years of professional experience

Work History

Associate Consultant - Data Analyst

Analytic Edge Pvt. - A C5i Company
Bangalore
06.2021 - 05.2025
  • 2.5 years of experience in MMM (Marketing Mix Modeling) and Time Series Analysis.
  • Build market mix models to quantify both short- and long-term impacts of media, and provide insights to optimize media investments to maximize sales volume for various FMCG, gaming, and lifestyle brands across different regions.
  • Gather data, apply advanced statistical methods, and present actionable insights to help corporate executives, managers, and other end users make more informed business decisions.
  • Presented a 360-degree view of how macroeconomic and market factors are changing the business environment over the years.
  • Utilised dynamic linear modeling to optimize media ROI and increase efficiency through detailed analysis of each media's execution.
  • Quantified the impact of the mother brand media, halo effects from other variants, and own media.
  • Recommended the optimal level of media investment to maximize ROI.

Risk Investigator

Matchmove Pay Pte. Ltd.
Bangalore
06.2020 - 03.2021
  • Live & AML transaction alerts monitoring
  • Data analysis for fine-tuning of transactional alerts threshold and minimizing false-positive Alerts
  • Continuously monitored transactions and analysed data to identify potential red flags
  • Reviewed any underlying False-Positive cases where inappropriate action had been taken
  • Perform other duties as assigned & assisted in the implementation of ad-hoc projects

Education

B.Com (Hons.) - Calcutta University

Umesh Chandra College
Kolkata
08-2018

Actuarial Common Entrance Test - Actuarial Common Entrance Test

Institute of Actuaries of India
04-2017

AISSCE – XIIth (Commerce) -

St. James’ High School
Binnaguri - West Bengal
08-2015

Skills

  • Marketing mix modeling
  • Time series analysis
  • Multi-linear regression
  • Advanced MS Excel
  • MS PowerPoint
  • Python (EDA)
  • SQL

Timeline

Associate Consultant - Data Analyst

Analytic Edge Pvt. - A C5i Company
06.2021 - 05.2025

Risk Investigator

Matchmove Pay Pte. Ltd.
06.2020 - 03.2021

B.Com (Hons.) - Calcutta University

Umesh Chandra College

Actuarial Common Entrance Test - Actuarial Common Entrance Test

Institute of Actuaries of India

AISSCE – XIIth (Commerce) -

St. James’ High School

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Ankit Bansal