Summary
Work History
Overview
Education
Skills
Websites
Summary
Personal Information
Timeline
OperationsManager

Ankit Bansal

Delhi

Summary

Delivered 100+ test series and study materials with 95% on-time completion by optimizing cross-functional workflows and improving team coordination. Led a team of 10+ faculty, driving a 20% reduction in content production timelines through process optimization and agile project management. Developed strong leadership and operational skills, collaborating effectively across teams to meet aggressive deadlines and maintain quality standards. Led a team of 15+ freelancers to deliver 500+ high-quality content pieces, driving a 30% improvement in content accuracy through rigorous quality controls. Optimized resource allocation and workflows, boosting production efficiency by 25% and reducing operational costs by 15%. Produced 100+ hours of engaging educational content, expanding online reach and engaging over 10,000 active learners. Strengthened leadership and process management skills, aligning content strategies with learner needs and business goals.

Work History

Senior Growth Manager

PhysicsWallah
08.2024 - Current
  • Achieved 16%+ YoY growth in admissions contributing to ₹300 Cr topline by optimizing multi-channel campaigns and Acquisition cost reduced by 17%, improving ROAS.
  • Drive Paid digital funnel with 52K conversions and 300 Cr+ topline scale across 3 key programs.
  • Drive SEO strategy that improved organic CTR by 1.79%, driving quality conversions and brand visibility.
  • Improved lead nurturing via drip campaigns, boosting engagement by 55% and lowering CPT by 16%.
  • Collaborated cross-functionally with product, analytics & marketing to optimize user funnel and retention.
  • Managed 25 Cr+ budgets with hyperlocal targeting and real-time dashboards, maximizing ROI.

Category Manager

Jio Embibe
11.2023 - 07.2024
  • Increased daily active users by 25% through cross-channel GTM and programmatic content delivery.
  • Conducted deep-dive market and user behavior analysis across 1M+ users to identify growth opportunities and inform strategic roadmap.
  • Owned ₹20 lakh monthly budget; optimized spend to deliver 15% revenue growth while maintaining strong ROI and resource efficiency.
  • Enhanced cross-functional collaboration by translating data insights into actionable growth initiatives aligned with overall business objectives.

Category Marketing Manager

BYJU'S Exam Prep
02.2021 - 10.2023
  • Spearheaded high-impact campaigns like BYJU'S Scholarship Test and 'Daily Dose of NCERTs,' driving 20% growth in app downloads and 10% uplift in new user sign-ups.
  • Launched and optimized 50+ lifecycle journeys with 35% avg. open rate and 12% CTR.
  • Partnered with product to ship UI changes resulting in 15% lift in app retention.
  • Conducted A/B testing across messaging and funnel nudges, improving lead-to-signup by 10%.
  • Strengthened cross-functional collaboration, aligning marketing, product, and analytics teams to accelerate user acquisition and retention.

Academics Executive

Aakash Educational Pvt. Ltd.
09.2019 - 07.2020

Content Associate

Rakesh Yadav Readers Publication
07.2016 - 09.2019

Overview

9
9
years of professional experience

Education

Bachelor of Technology (B.Tech) - Computer Science & Engineering

Maharshi Dayanand University (MDU)

Master's - Sociology

Skills

  • Data Structures
  • Operating Systems
  • Computer Networks

Websites

Summary

Growth & Performance Marketing, Delivered 100+ test series and study materials with 95% on-time completion by optimizing cross-functional workflows and improving team coordination., Led a team of 10+ faculty, driving a 20% reduction in content production timelines through process optimization and agile project management., Developed strong leadership and operational skills, collaborating effectively across teams to meet aggressive deadlines and maintain quality standards., Led a team of 15+ freelancers to deliver 500+ high-quality content pieces, driving a 30% improvement in content accuracy through rigorous quality controls., Optimized resource allocation and workflows, boosting production efficiency by 25% and reducing operational costs by 15%., Produced 100+ hours of engaging educational content, expanding online reach and engaging over 10,000 active learners., Strengthened leadership and process management skills, aligning content strategies with learner needs and business goals.

Personal Information

Title: Growth & Performance Marketing

Timeline

Senior Growth Manager

PhysicsWallah
08.2024 - Current

Category Manager

Jio Embibe
11.2023 - 07.2024

Category Marketing Manager

BYJU'S Exam Prep
02.2021 - 10.2023

Academics Executive

Aakash Educational Pvt. Ltd.
09.2019 - 07.2020

Content Associate

Rakesh Yadav Readers Publication
07.2016 - 09.2019

Bachelor of Technology (B.Tech) - Computer Science & Engineering

Maharshi Dayanand University (MDU)

Master's - Sociology

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Ankit Bansal