Ankit Dubey

• Develop and execute marketing strategies in line with business unit strategy to support hospital supply, contract negotiation, execution, stakeholder engagement and forecasting for over 700 hospitals/Key Accounts across India
• Delivering customer delight by developing and executing C-suite engagement plans for corporate hospitals
• Cross functional collaboration across divisions to ensure holistic account engagement
• Leading a team of 20 account managers, 1 product manager and 1 analyst

Results:

• Doubled KAM business top line Vs 23
• Achieved 2.5% share (+0.8% gain) (Ref: IQVIA HSA MAT' 24 sales audit)

• Supported development of Go-To-Market strategy for new division launch (critical care business, Saviour)
• Led annual brand plans and executed promotion strategies for 9 brands in the critical care portfolio, including IV Anti-Infective & Trauma Management
• Trained sales team on product strategy to enable scientific product promotions, complying with company policy and UCPMP guidelines

Results:

• Successfully launched Saviour Mankind (critical care division) in Jan'21
• 3 brands recognized as India's top #10 in category within 1 year of launch (Ref: IQVIA HSA MAT Jan'22 sales audit)

• Spearheaded launch strategy and execution for Cipla’s anti-COVID portfolio (Antibody Cocktail, Remdesivir, Tocilizumab & Antigen test kits) to support India’s fight against COVID
• Consolidated key account management strategy and C-suite engagement for top 100 corporate hospital chains of India to represent one Cipla
• Executed omni-channel campaign ‘Breathe Free India" to drive social acceptance of Inhalers in India
• Collaborated with product managers, agency, medical and compliance to develop executable brand plans for critical care brands

Results:

• Awarded 'COVID Warrior' for Anti-COVID portfolio launch excellence
• Cipla recognized as the official partner of the Govt of Rajasthan to drive patient awareness initiatives
• Awarded 'best marketing campaign' award in Fy'19 Annual meeting for launching up-skilling initiative for hospital pharmacists (UNNATI )

• Managing market performance and revenue across all channels of the app in Southeast Asia
• Led the creation of immersive digital learning, knowledge sharing, and networking experience for doctors
• Strategically launched and managed campaigns across Google, Facebook and LinkedIn to drive registrations

Results:

• Docquity became #1 platform for doctors in Malaysia, with highest doctor registrations

• led B2B tie-ups and brand campaigns to ensure incremental foot-fall from insurance channel
• Tracking and reporting the performance of unit level marketing teams against the set targets to leadership
• liaising with the hospital unit marketing teams to ensure uniformity of message and communication in marketing activities

Results:

• Achieved +5% Gr in corporate segment in FY'17-18
• Executed 3 corporate tie-ups for a consolidated business potential of over INR 5 Cr in FY'17-18

• Managed 'Ask Apollo', the Digital Health platform of Apollo Hospitals Group
• Created and implemented digital marketing & SEO/SEM campaigns to achieve customer acquisition & consultation booking targets (across all 64 group hospitals)

Results:

• Ask Apollo (now Apollo 24/7) became INR 18 Cr. service in Fy16-17. Registered +41% offline and +70% online increase in consult bookings
• Ask Apollo won the Asian Social Media & Digital Marketing Leadership award & Indian Digital Media Awards for Best SEO website in 2016
• Ask Apollo partnered with Google on 'Google Health Cards' initiaitve providing healthcarnsights on Google.co.in