Ankit Garg

Marketing professional with extensive experience at HAVMOR LOTTE INDIA, specializing in strategic marketing planning and analytics. Demonstrated success in executing innovative trade promotions and optimizing budgets, resulting in significant ROI. Skilled in collaborative teamwork and creative POSM innovations, enhancing brand visibility and consumer engagement across multiple channels.

• Strategic Planning, Developed and executed successfully Marketing, HE, and HVO’s strategies, resulting in increasing ND by +15%, reducing PPO by adding new outlets, direct and indirect, and increasing market share by 6 points.
• Leadership, Managed the team of six area managers to achieve the marketing and sales objectives.
• Analytical, Analyzed market trends, competition activities, and consumer behavior to identify new sales opportunities and improve market execution.

• HAVMOR LOTTE INDIA PVT LTD, Mumbai, Maharashtra, Senior Manager Trade Marketing Manager, Ice Cream, Pan India, VP Sales, Developing activation calendars, trade schemes, and consumer promotions across modern and general trade., Managing end-to-end A&P budgeting and provisioning to optimize trade marketing spend and drive ROI-focused brand visibility., 04/01/25
• GODREJ TYSON FOOD LTD., Mumbai, Maharashtra, National Trade Marketing Manager, Frozen Snacks, Pan India, VP Sales & CMO, Led shopper and trade marketing for frozen snacks; pan-India responsibility., Integrated AC Nielsen & KANTAAR HH Panel research data to build actionable market strategies and regional SKU assortments., Spearheaded AI-based picture recognition project and Bizom-based SFA dashboards., Designed 'EDGE' execution program and POSM innovations for consumer hotspots across freezers., Led end-to-end consumer sampling programs and NPD GTM strategies., 05/01/23, 03/31/25
• IDAM House of Wellness (P) Ltd., Gurgaon, Haryana, National Trade Marketing Manager, Personal Care, Perfumes & Beverages, Pan India, VP Sales & CMO, Designed and deployed SFA tools and analytics dashboards for offline performance tracking., Led GTM strategy and promotional planning across GT, MT, and EBO channels., Successfully launched new perfume and personal care products in collaboration with regional teams., 01/01/23, 05/31/23
• VSA Health & Wellness (P) Ltd., Gurgaon, Haryana, Marketing Manager, Beverages (Non-Alcoholic), Pan India, CMO & Founder, Developed and implemented ATL, BTL, digital marketing, channel marketing, promotions, and brand building in India., Collaborating with the Regional Sales Team to launch the new drink 'RASKIK'., Devised comprehensive action plans to ensure the achievement of targets., 09/01/20, 01/31/23
• Wave Beverages (P) Ltd., Amritsar, Punjab, Manager – Market Execution, Marketing NPD & Horizontal Expansion, Beverages (Non-Alcoholic), Punjab & Himachal Pradesh, VP Sales & Marketing and BU Regional Marketing Manager, Worked with the Coca-Cola India Marketing team to create and execute region-wise marketing strategies., Designed, developed, and executed BTL, channel marketing, trade activation, trade promotion, and brand building across Punjab and parts of Himachal Pradesh., 01/01/16, 08/31/20
• United Spirits (P) Ltd., Ludhiana, Punjab, Executive – State Customer Marketing Executive, Beverages (Alcoholic), Punjab, Chandigarh & Himachal Pradesh, State Customer Marketing Manager, Handled trade marketing activities for all United Spirits product across Punjab region., Designed and implemented yearly consumer promotions, activation plans, and marketing budgets., 03/01/15, 12/31/15

• Received the top spot for market execution consecutively in years 2010, 2011, 2012, 2013, 2014, 2017, 2018.
• 6× National 'Best Performance' Award Winner.
• Gold Medals for Market Execution & Juice Growth (India).
• CEO Award Winner – 2021.
• Represented India for ICC Events in England & Australia.
• Received the top spot for JUICE growth and market share in the North region consecutively in 2017, 2018, and 2019.
• Received the 'Best Performance' award and Gold Medal in 2010, 2011, 2013, 2014, and 2016 at India Level.

• Coca-Cola India, Prepared a detailed cash flow for the distributor and the company to give clues about the company’s prospects and growth in TRI City.
• OXO (Premium Kitchen Ware Appliances USA), Worked on a live project via their Indian associate, Premium Homeware.

Stephen Covey 7 Habits, CREST Leadership Program by Coca-Cola University, AC Nielsen Retail Academy, Singapore, New Zealand, Australia, England

• Date of Birth: 02/13/88
• Gender: Male
• Nationality: Indian
• Marital Status: Married

• ENGLISH
• HINDI
• PUNJABI

• Dynamic and accomplished marketing professional with 14+ years’ experience in FMCG, food and beverage, and liquor industries.
• Adept in developing, designing, and implementing trade marketing, GTM, horizontal expansion, channel marketing, market execution, shoppers marketing, and new product development strategies right from start to finish for achieving sales, brand visibility, top-of-mind brand recall, and revenue growth.
• A self-motivated team player who strives for fast-track results through innovation and acquired knowledge.
• Consistent and Outstanding Performer with a proven track record of setting up, strengthening, and scaling up the marketing and sales function for the achievement of business objectives and market leadership.
• Capturing leadership positions in developing markets by strategically positioning products, launching brand packs, and managing cross-country campaigns.

• Flexible, adaptive, and quick learners
• Effective Communication, Interpersonal Relationship Management, and Negotiating Skills
• Excellent decision-making and leadership
• Creative, high in energy, solution-oriented, open-minded, problem-solving, spiritual individual