Ankit Gautam
Growth & Brand Expert
Summary
Results-driven marketing leader with 10+ years of experience in data-centric strategies, driving growth through user acquisition, engagement, and retention. Proven track record of expanding brands and achieving remarkable success, including the acquisition of Gradeup and Goprep by BYJU'S, the global Ed-Tech leader. Skilled in leading cross-functional teams, collaborating with stakeholders, and leveraging data analytics for optimized marketing performance.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
VP Growth and Marketing
BYJU’S Exam Prep
2018.01 - 2023.01
- Conceptualized and executed a data-driven approach to Growth and marketing, defining KPIs such as CAC, ROI, and LTV and enabling tech & non-tech systems and processes for optimized tracking
- Established and lead a team of 50+ members across performance marketing, social media, CRM, brand, PR, content marketing, and creative, delivering exceptional results
- Increased user acquisition and ROI by optimizing marketing mix and utilizing brand and performance strategies across digital channels. Achieved 100% YoY growth in user acquisition for 4 years and increased daily app installs from 5K to 75K
- Boosted engagement, retention, and revenue for diverse programs by optimizing the user journey through A/B testing, UI/UX design, CRO, and effective messaging. Achieved up to a 9% increase in revenue and 14% rise in user engagement and retention
- Launched #SahiPrepLifeSet endorsement campaign with a Bollywood celebrity and various social and content marketing agencies , driving a 16% MoM growth in organic app installs, 35% reduction in paid CAC, and a significant brand lift of 10.4% for awareness and 6% for consideration
- Successfully launched 4+ internal IPs by leading cross-functional teams in devising and executing a compelling go-to-market strategy . Achieved 8% increase in brand awareness and 15% growth in revenue through effective coordination of teams and timely project delivery
- Launched BYJU'S Exam Prep with new positioning- brand archetype, visual & verbal identity, and drove brand transition with coherent messaging across web & app product, UX, CRM, digital marketing, social media, ORM channels, sales, content, live & recorded classes, SEO, and ASO teams
Account Manager
Times Internet
2014.10 - 2017.06
- Implemented data-driven solutions for programmatic advertising, achieving 104% of revenue targets by customizing ads in real-time scenarios for display, video, and native formats
- Accomplished 7% increase in ROI for key advertisers and 15% improvement in ad engagement through data-rich models and insights
- Added 10+ new advertisers and networks by building relationships and expanding third-party networks, resulting in 9.5% growth in revenue inflow and 8% increase in advertiser network size
Account Manager
Exponential Inc
2012.07 - 2014.09
- Handled company's top exclusive strategic clients across US, UK, Europe, APAC & MENA, managing 35% of total org revenue
- Lead Global yield management Team under Executive Director- Business Development, through all aspects of the sales cycle for Display, Mobile and In-App, which included international relationship initiation, negotiation, and closing
- Monitored the launch of new Rich media video product- "Blaze" for global publishers and ensured coherent functionality between Global Sales, Products, Creative and Publisher Team
Co-Founder
Gramworks
2017.07 - 2018.01
- Established a raw material sourcing supply chain with village panchayats and micro traders
- Collaborated with CBDA and Delhi college of Engineering (DTU) for biodiesel production and selling
Education
B.E. - Biotechnology
2008.08 - 2012.05
Skills
Revenue growthundefined
Certification
SEO, SEM and Social Media Marketing Solutions
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