Summary
Overview
Work History
Education
Skills
Honors And Awards
Timeline
Generic

Ankit Govil

Summary

Marketing leader with 11+ years of experience delivering exceptional marketing campaigns, content, events and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, B2B Marketing, demand generation and sales enablement. A MICA alumnus with a proven track record of working with large enterprise as well as new age B2B SaaS companies

Overview

12
12
years of professional experience
6
6
years of post-secondary education

Work History

Senior Global Marketing Manager

Pando(Quaking Aspen)
08.2022 - Current
  • Pando is an enterprise focused supply chain fulfillment cloud platform. The SaaS product is targeted towards organizations that seek agility throughout their logistics value chain- procurement, optimization, audit and payment of freight. Key customers include Nestle, Marico, Hero, Bajaj, Castrol, J&J etc
  • My current role includes the below for Pando's Indian and Global territories(India, US,APAC)
  • Develop and execute marketing strategy encompassing brand, product and demand generation pillars
  • Create and own marketing calendar spanning events, campaigns, webinars, media activities, digital marketing on quarter - on - quarter basis
  • Ownership of full funnel pipeline created through above channels
  • Track pipeline growth and conversion using pre-set metrics for each activity at territory level
  • Increase customer and prospect mindshare through customer advocacy programs, interviews, webinars, usage led content plugs- leveraging all activities to feature customers
  • Represent Pando at industry forums, customer events and engagements
  • Manage Global budgets- ensuring maximum utilization while maintaining strict cost control
  • Work closely with sales, SDRs and finance teams
  • Created company brand messaging, collateral materials, for own and customer events
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Deputy General Manager, Mint (Livemint)

HT Media Ltd.
02.2019 - 08.2022
  • I drove events and client partnerships for the business platforms for HT Media- mint and livemint.com. My role included crafting B2B marketing strategies, curating and executing large scale platforms/events/IPs that solved for some of the most difficult challenges faced by our clients, mainly in the enterprise technology, BFSI, Fintech, Digital Natives category
  • It was in this role that I pivoted to demand generation and B2B requirements of leading organizations like SAP, Salesforce, Automation Anywhere, Zendesk, Microsoft, Uipath- often acting as an extension of their marketing team driving pipeline and brand growth as a KRA
  • As a sales overlay function, I worked closely with our sales, product, finance and tech team to develop these ideas into a results oriented solution
  • These solutions included native content; community roundtables as well as large industry defining thought leadership events targeting enterprise, mid-market and SMBs
  • My work across market categories was appreciated at highest levels- mainly due to my deep understanding of the marketing and customer requirements of the enterprise SaaS ecosystem.

Manager, Advisory Services, Marketing Consulting

KPMG in India
02.2018 - 01.2019
  • I was a part of KPMG in India's advisory team, specializing in marketing consulting practice
  • As consultant to some of the leading advertisers, agencies and media houses, we helped our clients with programs in brand campaigns, performance initiatives, marketing strategy etc
  • The engagements required directly working with various client teams across sales, marketing, compliance as well as leadership to help them identify complex business problems with use of leading industry practices.

Manager, Advisory Services

Ernst & Young LLP (EY)
05.2013 - 02.2018
  • I was a part of the Media & Entertainment advisory team, specializing in marketing RoI
  • I led engagements where we consulted with leading advertisers of the country and help them get the most returns out of their marketing budgets
  • Our practice involved re-imagining clients' media strategy and plans, selection of appropriate agency partners, create systems that ensured delivery of committed deliverables and keep a check on costs
  • I also worked with various other advisory teams on large enterprise wide mandates
  • These engagements gave me a lot of perspective on area other than marketing
  • I also helped the leadership develop two new business solutions that became successful with various clients
  • I also assisted the larger media & entertainment team with specific engagements pertaining to media clients across areas such as revenue and process enhancement.

Sales Account Manager

Reliance Broadcast Networks Ltd
02.2012 - 05.2013
  • My stint at one of India's media conglomerate helped me gain hands on experience in functioning of Indian Media industry
  • Here, I learned the core tenets of media, which helped adapt to the world of media consulting
  • My core responsibilities included: Prospecting, pitching and closing deals with clients for Niche/ Regional TV channels of the group Regular interaction with the brand/media team on the client side as well as with their media agencies Chief Accounts handled- Pepsico, Airtel, Reckitt Benckiser, Pernod Ricard India, Aircel, General Motors etc

Education

Post Graduate Diploma in Management -

Mudra Institute of Communications, Ahmedabad
01.2010 - 01.2012

B.Tech -

Bharati Vidyapeeth College Of Engineering, New Delhi
01.2006 - 01.2010

Class XII - undefined

Navayug School

Class X - undefined

Navayug School

Skills

Strategic planning

undefined

Honors And Awards

  • Pando Front Runner, Pando, 2023
  • Outstanding performer of the year, HT Media, 2021
  • Award for sustainable growth, HT Media, 2021
  • Kudos, EY 2016
  • Kudos, EY 2013
  • Media and Entertainment Excellence Award, EY 2013
  • First place, MARKSTRAT- Marketing Strategy Simulation, MICA 2011
  • First place, Annual Project exhibition (I.C.E.), GGSIP university, 2010

Timeline

Senior Global Marketing Manager

Pando(Quaking Aspen)
08.2022 - Current

Deputy General Manager, Mint (Livemint)

HT Media Ltd.
02.2019 - 08.2022

Manager, Advisory Services, Marketing Consulting

KPMG in India
02.2018 - 01.2019

Manager, Advisory Services

Ernst & Young LLP (EY)
05.2013 - 02.2018

Sales Account Manager

Reliance Broadcast Networks Ltd
02.2012 - 05.2013

Post Graduate Diploma in Management -

Mudra Institute of Communications, Ahmedabad
01.2010 - 01.2012

B.Tech -

Bharati Vidyapeeth College Of Engineering, New Delhi
01.2006 - 01.2010

Class XII - undefined

Navayug School

Class X - undefined

Navayug School

Similar Profiles

CREATE PROFILE
Ankit Govil