Summary
Overview
Work History
Education
Skills
Websites
Languages
Personal Information
Timeline
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ANKIT GULATI

ANKIT GULATI

New Delhi

Summary

Dynamic marketing leader with a proven track record at CARS24 Pvt. Ltd., adept in budget management and data analysis. Spearheaded demand generation strategies, achieving a 40% reduction in CAC while leading a high-performing team. Skilled in Tableau and fostering innovation, driving significant growth and operational efficiency across diverse channels.

Overview

11
11
years of professional experience

Work History

CARS24 Pvt. Ltd.
Gurugram
03.2023 - Current
  • Spearheaded top-of-funnel demand generation, managing a ₹8 Cr/month marketing budget across digital, CRM, affiliates, and influencer marketing.
  • Optimized allocation to reduce CAC by 40% while increasing conversions, cutting overall spending from ₹12 Cr to ₹8 Cr in 1.5 years.
  • Slashed cost per booking by 54% (₹500 → ₹230) and cost per appointment by 40% (₹350 → ₹210) through data-driven channel optimization and funnel efficiency.
  • Revamped digital strategy, executing app-only campaigns on Google and Meta that reduced cost per install by 60% (₹48 to ₹19) and boosted CTR by 23% via creative overhaul.
  • Leveraged ECL, CAPI, and Meta video cataloging to improve ad relevance, achieving 28% lower cost/conversion and 14% higher CTR
  • Scaled affiliate marketing and festive campaigns, restructuring ad frameworks to drive 35% higher user-to-conversion rates
  • Pioneered AI/ML-driven CRM re-churn strategies, doubling customer re-engagement through revamped journeys, cohort-based messaging, and automated variable couponing, resulting in 37% incremental growth via A/B testing.
  • Drove end-to-end tech solutions to rebuild the conversion funnel, improving scalability and ROI tracking.
  • Explored emerging channels (Snapchat, Quora, Native Ads), piloting performance benchmarks for cost per app install and conversion.
  • Led and mentored a high-performing team of eight, managing ₹15 lakh per month in manpower costs while fostering innovation and accountability.
  • Collaborated cross-functionally with tech, sales, and design teams to align marketing with business goals, ensuring seamless execution

Manager - Strategy & Business Planning (CEO Office)

Vikram Solar Ltd.
Gurugram
07.2021 - 03.2023
  • Worked with key stakeholders across the organization, such as Purchase, Sales, and Business Support to identify growth opportunities and improve efficiency; setting strategic objectives & goals
  • Providing analytical insights on business’ productivity across parameters providing strategic, financial and commercial recommendation to senior management; recommending corrective actions
  • Driving business growth & expansion plans in terms of value, volume, market share & yield by introducing new ideas & concepts
  • Successfully developed a SAP analytics cloud MIS dashboard for Finance & Sales for management reporting
  • Sign off for creation & sign-off for for Channel/ Distribution, Asset Management business
  • Developed GTM strategy & Annual Business plan for C&I, Channel/ Distribution & Asset Management business
  • Prepared Financial Model of Solar EPC projects (CapEx & OpEx) for power generation basis states open access policy
  • Drove the inclusion of D2C channel in distribution business by analyzing the consumer journey & internal processes
  • Led the discovery phase of the E-commerce portal with a 3-year business projection of INR 500 million.
  • Realized annual savings of INR 157 lakhs by replacing manual module cleaning with robotic cleaning.
  • Implemented cloud-based Central Monitoring System to improve monitoring of remote sites by 40%
  • Recognized & implemented Robotic Process Automations for SCM, EPC & BDO – Achieved average benefit realization of INR 62 Lakhs

Summer Intern- Strategy

Siemens Finance
04.2020 - 06.2020
  • Project- Explore & Develop Debt Capital Market for SFSPL
  • Identified 10 critical Financial & Non-Financial criteria to compare various NBFCs/ Banks
  • Identified & Mapped 6 sectors to build presence in the Indian Market
  • Sampled over 100+ NBFCs/ Banks through primary & Secondary research
  • Shortlisted & Advised a list of 22 NBFCs/ Banks for Strategic Alliance to form a consortium

FR Coordinator

FIAPO
10.2018 - 05.2019
  • Acted as a Manager to set up an in-house FR team
  • Recommended & Supported development of donor fundraising strategy working across all functions
  • Established and controlled fundraising channels across Pan-India

Team Lead

Medicins Sans Frontieres (Doctors Without Borders)
04.2016 - 05.2019
  • Transformed strategic plans into workable solutions & drive team to achieve operational goals
  • Warranted timely, accurate and quality MIS reporting and updating on the CRM software
  • Augmented the fundraising revenue by 87% Y-o-Y with best ROI across teams
  • Conferred with the Employee of the month for 6+ times

Planning & Billing Engineer

Delhi Metro Rail Corporation
10.2014 - 09.2015
  • Developed monthly construction plan & issue Purchase Requisition for building material
  • Managed budget and project resources by scheduling material, equipment and manpower on time
  • Steered efforts in optimization of the cost by recommending the changes to be done by the designers by scrutinizing and identifying negotiable areas in construction and design

Education

Master of Business Administration (MBA) - Marketing & Operations

FORE School of Management
Delhi
12.2021

Bachelor of Technology (B. Tech.) - Civil Engineering

GNIT
Noida
12.2014

Skills

  • MS Suite
  • Budget management
  • Data analysis
  • Team leadership
  • Tableau
  • Snowflake

Languages

  • English
  • Hindi

Personal Information

Date of Birth: 09/23/92

Timeline

CARS24 Pvt. Ltd.
03.2023 - Current

Manager - Strategy & Business Planning (CEO Office)

Vikram Solar Ltd.
07.2021 - 03.2023

Summer Intern- Strategy

Siemens Finance
04.2020 - 06.2020

FR Coordinator

FIAPO
10.2018 - 05.2019

Team Lead

Medicins Sans Frontieres (Doctors Without Borders)
04.2016 - 05.2019

Planning & Billing Engineer

Delhi Metro Rail Corporation
10.2014 - 09.2015

Master of Business Administration (MBA) - Marketing & Operations

FORE School of Management

Bachelor of Technology (B. Tech.) - Civil Engineering

GNIT

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ANKIT GULATI