Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Affiliations
Timeline
Generic

Ankit Gupta

Noida

Summary

Web Analyst with 6+ years of experience in digital analytics, specializing in customer journey analysis, marketing optimization, and data-driven decision-making. Proven expertise in building automated dashboards, funnel analysis, and competitive insights using tools like Power BI, Adobe Analytics, SQL, and Python. Passionate about enabling data-driven decision-making and solving complex business challenges.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Web Analyst

Infogain ( Client - Adobe )
Noida
02.2023 - Current
  • Automated weekly reporting using GenAI and LLMs on Databricks with Python and SQL, reducing manual effort from two days to a single click.
  • Worked on projects like SEO vs. SEM contribution, SEO forecast tool, SEO initiative measurement dashboard, and SOV calculator.
  • Drove ad-hoc analysis and optimization techniques (A/B tests, pre-post) to recommend winners and next-best tests for logged-in journeys.
  • Created datasets to feed deliverables, including model-ready tables on Azure Databricks/SQL for dashboard consumption.
  • Conceptualized and led the development of an SEO Content Score tool for the Adobe Hackathon, which provides a score and gap for different content for input webpages.
  • Managed stakeholders across various teams, including Design, Product Marketing, GTM, Product Management, and Engineering.

Web Analytics Manager

BuyUcoin - A Crypto Exchange
Noida
08.2021 - 01.2023
  • Defined functional requirements to ensure compliance with technical best practices, and socialized a data-driven keyword strategy to optimize audience reach.
  • Worked directly with CXOs to create weekly RTB reports and dashboards in Google Analytics to provide the website's performance.
  • Led cross-channel data analysis (web, social, email, events) to uncover key marketing insights, stitching data into compelling narratives that informed strategic decisions.
  • Conducted user segmentation, market, and competitor gap analysis for business expansion to South Asian countries.

Senior SEO Analyst

IQuanti
Bangalore
04.2020 - 07.2021
  • Conducted in-depth user funnel analysis to identify key drop-off points, delivering actionable insights that led to a 25% increase in monthly customer acquisition for a leading insurance company.
  • Partnered with the Key Account Manager in presales to analyze large datasets and deliver competitive gap analysis, driving high-impact, data-centric presentations for target clients.
  • Built dynamic Share of Voice (SOV) landscapes for clients like Allstate and Amex by leveraging CTR and user search data, uncovering key market presence insights.
  • Performed data validation and issue investigation (QA checks, reconciliations) to ensure the accuracy of marketing performance dashboards.
  • Build multiple reports and dashboards in Tableau, Power BI, and Excel to share actionable insights with business stakeholders.

SEO Analyst

IQuanti
Bangalore
10.2018 - 03.2020
  • Generated weekly, monthly, and ad hoc web analytics reports, utilizing Adobe Analytics.
  • Created automated Excel reports to track organic ranks for top-performing pages.
  • Leveraged SEO tools such as Ahrefs and SEMrush to identify market trends.
  • Developed and executed content and link-building strategies for multiple clients.
  • Built marketing analytics dashboards and translated stakeholder requirements into weekly RTB deliverables in GA and Tableau.

Education

Bachelor of Technology - Chemical Engineering

Harcourt Butler Technical University
Kanpur
07.2018

Skills

  • Adobe Analytics
  • SQL and Azure Databricks
  • Python Programming
  • Power BI and Tableau
  • Advanced Excel
  • GEN AI Automation
  • Insight Generation and A/B Testing
  • Competitive Analysis
  • Project Management
  • Customer Journey Analytics

Certification

  • Generative AI and LLMs
  • SQL Bootcamp, Udemy
  • Advanced Google Analytics

Accomplishments

  • Won the Adobe Hackathon 2024
  • Back-to-Back Quarterly Award winner
  • Employee of the Year at BuyUcoin in 2022

Affiliations

  • Badminton
  • Travel
  • Photography

Timeline

Web Analyst

Infogain ( Client - Adobe )
02.2023 - Current

Web Analytics Manager

BuyUcoin - A Crypto Exchange
08.2021 - 01.2023

Senior SEO Analyst

IQuanti
04.2020 - 07.2021

SEO Analyst

IQuanti
10.2018 - 03.2020

Bachelor of Technology - Chemical Engineering

Harcourt Butler Technical University

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Ankit Gupta