Ankit Jain

• Correspond with launching Food Delivery Business in Tier 2 and Tier 3 markets and stabilizing business in markets

-Sustaining 80 - 100 % market share in my cluster for 3 years

-All the markets are 100% recovered in both number of orders and GMVs when compared to pre covid times

- Lead a team of 8 BAs and handled a portfolio of 1100 clients which contributed to GMV of 9 Cr

-Successfully launched food delivery business in 8 cities

• Promoted branch profitability and sales goal achievement by establishing rigorous daily, weekly and monthly targets

-Highest take rate in the state amongst tier 2 and 3 cities

-Amongst the first cluster to be CM2 positive in the North region

-Generating a revenue of 10 lakhs/month through AD sales (highest Ads/CV in the state)

• Built lasting relationships with clients through outstanding customer service interactions. Keeping 30% O.V exclusive to lock market share and 100% Minimum Guarantee delivery in city
• Analyzed sales data and kept up to date with market trends.
• Developed and implemented key account strategies and programs to optimize revenue contribution and ROI
• Analysing and closely monitoring user funnel /locality level shutdown/menu hygiene/price parity on both online platform and outlet to ensure health of business

Additional Responsibility

• Leading Do/o2 pro for Punjab

- Built ROI tracker at client level that helped BAs in converting client on Pro and making state highest in terms of pro coverage Pan India and Patiala 2nd highest city

- Introduced P&L tracker for pro client which helped in retention of clients.

• Handled offline and In-app marketing for State
• Driving Merchant Side NPS for State

• Leading rider side marketing for two newly launched cities, Ludhiana (making it the fastest-growing city for Uber India) and Amritsar
• Devising product-specific strategies to improve engagement of riders
  uberMOTO, uberGO, UberXL, Uber Intercity
• Assisting and successfully executing 3 major ATL marketing campaigns in Chandigarh and 4 major ATL marketing campaigns in Ludhiana to support ongoing flat fares
• Lead for ancillary revenue earnings project in Chandigarh and Ludhiana. Piloted 1st In-car branding project in Uber India and managed to bring in revenue of 3 Lacs from the same
• Managed key account partnerships and executed product and rider-specific campaigns with several brands -Smaaash, TVS, Club Mahindra, Nearbuy, Label life
• Project lead for places activation in Chandigarh (Elante Mall, Fortis, Max Hospital, DLF mall)

-Devising strategies to scale up trips happening from these places

-Mentoring and managing a team of 14 interns and BD executives

-Scaled up trips from the Elante Mall by 50% within a span of 3 months

• Project lead for Uber Lantern (Call to book facility) in Chandigarh (Making Chandigarh topmost performing city in Uber India)
• Analysing data from partnerships and activities for ongoing optimization and sharing the reports and learning with the team for future reference
• Managed to crack more than 80 event partnerships at college and city level and partnering with them on the barter basis
• Organised and partnered with government organisations and NGOs in various campaigns and events

- Don’t Drink and Drive campaign 2016,17 on new year’s eve with Chandigarh Police

-Military Literature Festival, Chandigarh 2018
-Uber Sleigh, Chandigarh and Ludhiana (2016,17)
-Apni Gaddi Apni Rozgar scheme, 2018 under Punjab Government

• Actively managed and organized number of mega-activations and campaigns

- Daawat - E- Music (50 Activations in 30 days)

-Paiso Ka Ped- radio reality show of 3 days

• Managed and organized routine activities- Meet & greet of RJs, Movie Manias
• Cracking partnerships with several local brands for routine on air campaigns