Ankit Jain

• As an Influencer Marketing Executive at Crossroads Interactive private ltd., I created and executed strategic influencer partnerships to onboard more creators.
• Working closely with the marketing team, I successfully identified and onboard more than 200 influencers in the industry to help them monetize their content on Instagram.
• Conduct thorough research to identify influencers who resonate with the target audiences and who offer online services or are willing to start their online business through social media tools to analyze their metrics and engagement.
• Used to build and maintain a positive relationship with influencers to foster growth and help them understand the product.
• Managed influencer relationships and supported them after onboarding them to build and operate a community of influencers.
• Instead, take a metric and analyze how influencer campaigns are performing on that metric, whichI used to generate comprehensive reports and insights actionable for enhancing results.
• Through this successful influencer marketing campaign the client wasable to increase their revenue by 15% in 3 months and the ROI of more than 50% was achieved in 3 months.

During my time as a Campaign manager at Chamko in India from March 2022 to August 2022, I gained valuable experience in the field of marketing and advertising. I was responsible for developing and executing campaigns to promote the brands, as well as analyzing data to measure their effectiveness.

• I used to conduct thorough research about the right influencers that resonate with a target audience of brands or not. With the help of tools or platforms that can help find influencers within niches and demographics of the client's interest.
• I have successfully conceptualized, led, and managed demand-driving campaigns across various media platforms, reaching a diverse audience of beauty enthusiasts, dermatologists, technical experts, and pop culture influencers, generating of client leads, and pitching them about the product.
• I have established and grown relationships with influencers with targeted outreach efforts. Talk to them consistently so that we can build a good connection with them which helps in gaining more clients' attention.
• Lead influencer campaigns by briefing influencers on client objectives and overseeing content strategy and production to be in line with campaign objectives. I also monitor campaign progress and modify strategies as required when the clients have a specific demand.
• Collaborated with cross-functional teams to achieve campaign goals. Analyzed data and provided insights for future campaigns to the client.
• I have worked with more than 5 clients in the categories of Fintech, FMCG, Automobile, Socio E-commerce, F&B, etc. Run a successful influencer marketing campaign including 50 micro-influencers to grow one of the client's business by 23% overall which results in an overall reach of 2 million plus across brand social media platforms like Instagram and Facebook.

• I have had the privilege of working as a Freelancer at Influencer Marketing, India from April 2019 to February 2022
• During this time as a freelancer, I got an opportunity to work with brands like Spoyl, Simsim, Paragon, Swiss Beauty, Flipkart, Dhani app, and many more where I have gained valuable experience working for influencer marketing campaigns and have successfully executed various campaigns across Instagram, Facebook and youtube.
• I have also developed strong communication and negotiation skills through my interactions with influencers and brands.
• In this period I have worked with more than 25 clients across the globe and managed successful influencer marketing campaigns. From those one campaign with reliance trends where I have worked with more than 100 influencers including micro and macro influencers which resulted in a 10% increase in their festive order across the Indian market, we achieved a 20 million reach on social media platforms with an engagement rate of 13.56%.

Some of my achievements include:

Constructing end-to-end full-scale and key-influencer campaigns for Surya Brasil, an Ayurvedic skincare brand that has more than 40 outlets across North and South America that supported brand initiatives, objectives, and KPIs, resulting in a 20% increase in activation, a 50% increase in brand awareness, and recognitions. Overall Reach for this campaign will be 2.36 million across all social media platforms.

Managing the P&L on influencer-related activities and events, ensuring that the budget was allocated efficiently and effectively and that the ROI was maximized.