ANKIT KANDPAL

• IP Planning: Successfully planned the IP “El-Classico- Legends Face Off” along with the Founders from micro to macro level pertaining to Commercial viability and Indian market requirements.
• IP Commercial Tie-Ups: Single handedly planned, strategized, executed and secured the successful commercial tie-ups for the IP for its Official Ticketing Partner (District by Zomato), Official Broadcasting Partner (Jio Sports), Official Parking Partner (Park Plus) and the Official Banking Partner (HSBC) after series of negotiations from the brands and analysis from the competitor brands available in the market, benefiting the IP.
• Project Monitoring: Complete Project Management with regards to effective and timely execution. Streamlined costs through proactive examination and improvement of operations.
• Feasible Future Pipeline Planning: Keeping the market interest and the project’s response, worked on a post event analysis report for deciding the future road map for the next events.

• Business Development: Lead the sales & marketing department. Company’s image building in the market with a vision to gather business from the potential Business Clients.
• Team Management: Managing a team of 5 people plus Interns to meet the desired business goals as per the AOP.
• Revenue Portfolio Management/ P&L Accountability: Mapping the market as per trends & competitors analysis and setting an annual target for the team. Delivered the revenue target of 60 Lakh(top-line) each month consecutively.
• Internal Coordination: Assuring smooth internal coordination with the internal stakeholders like the SEO team, Social Media Team & The Analytic team for effective campaigns deliverable for the client.
• Client Retention: Collecting time to time feedback from the clients for assuring long term associations and scaling the associations for larger business volume.

• Business Development: Lead the newly created ‘Special Projects’ vertical at Paytm Insider at the PAN India level wherein a new revenue streams were to be identified & created specially with the untapped potential market like various Government/ Autonomous organizations for the online ticketing/ digital ad sales/sponsorship and SAAS related associations.
• Strategic Alliances: Planning & Executing strategic alliances with the new in-acquired clients/partners for mutual benefits and growing a new revenue stream for the company. Developed and implemented successful strategies for building company sales.
• Team Management & Interdepartmental coordination
• Revenue Portfolio/ P&L Management: Handled a revenue portfolio of 40 crore (Bottom-line) on an annual basis through the vertical. Established and managed monthly, quarterly and yearly sales plans.
• Client Acquisition & Retention: Acquiring new (untapped market) large business volume clients and retaining them with effective relationship management. Few Important clients to mention are Haryana Tourism, Delhi Tourism, UP Tourism, Maharashtra Tourism, Gujarat Tourism, GOA Tourism, Ministry of Culture, Ministry of Youth Affairs & Sports, Ministry of Tourism, BCCI, CII (Auto Expo), India Trade Promotions Organization, FICCI etc.
• Competitor’s Analysis

• Head of the complete Business Operations for the Delhi/ NCR Region for almost 2500- 3500 Gyms & Fitness Studios (including the Fitness centers in the 5 Star hotels establishments).
• Handled the revenue portfolio of 30 Crores with the existing tie-ups and targeted to build the portfolio of 50 Crores in the Delhi/ NCR market by the end of 2021 through strategic partnerships.
• Handled a team of 11 members in the region. Build the KRAs for the team and make sure they were met on every quarterly basis.
• Complete P&L accountability for the region.
• Managed effective relationships with the existing & new clients and assured retention.

• Key Account Management - Lead live entertainment business for the new initiatives and acquisitions for the North & East Market in the country.
• Business Development & Inside Sales - Development and Implementation of overall business strategy for the category (New Initiatives), Planning & Creation of new IPs aligned with the AOP. Handling a bottom-line portfolio of INR 20 Cr. with a targeted GMV of INR 125 Cr. through the new accounts acquisitions and initiatives.
• Played a key role in developing and setting up the online streaming business, ‘BMS Online’ in FY 21. With more than 100+ digital event listings in the first 2 quarters of the pandemic.
• Influencing C level executives/Senior leadership to win business.
• Data & Trend analysis- Assigning Marketing budgets & plans based on historical data and current market trends. Business analysis & pipeline monitoring using tools like QLIK.
• Team Management- Handling a team of 7 members and managing onboarding of new accounts through out-bound calling targeting & reach outs by the team, Defining and monitoring KRA’s of each member and mentoring them. Driving revenue and achieving individual as well as team targets.
• Identification & acquisition of potential major clients from the untapped market including strategic associations with various corporate sectors to drive new business opportunities and capitalizing from them.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• KAM for the new acquired high revenue yielding premium accounts like Auto Expo (SIAM), Haryana Tourism, Delhi Tourism, UP Tourism, Archaeological Survey Of India, India Trade Promotion Organization, Confederation of Indian Industries, HT Media, Fed FM, PHD Chamber Of Commerce etc.
• Implemented marketing strategies which resulted in 12% growth of new customer database on BookMyShow through the projects acquired.
• Single handedly responsible for conceptualization & designing the prominent project like ASI (Tickets of 140 monuments of the nation hosted on BookMyShow) which opened the revenue source of cross brand tie-ups through digital ad sales of the brands on BookMyShow’s website and App.
• Initiated two annual key partnerships like India International Trade Fair & Surajkund International Crafts Fair which resulted in close to 20 Cr. GMV growth of the region.
• Achieved company’s objective to boost the non-movies segment transactions through major acquisitions.
• Responsible for building the AOP for the new initiatives vertical based on the stats. and data of the last FY, current market trends & competitors analysis.

• Handling Business Development for ‘Permanent Venues’ domain in the North & East India region.
• Efficient team leader- Handled a team of 2 people. Maximized performance by monitoring daily activities and mentoring team members.
• Worked towards the accomplishment of potential business acquisition from the market.
• Assigning respective targets to the team and making sure that they are met on every quarterly basis.
• Cross brands tie ups for mutual benefits.
• Setting up sales process for the team and Up-selling BookMyShow’s Ticketing software (VISTA ERP) among permanent venues like water parks, amusement parks, gaming zones, zoological parks etc., which were running on Manual/downgraded Ticketing system.
• Increasing the services value with the clients slowly & gradually.
• Identifying the possible venues for business proficiency and expansion.
• Commercials feasibility after key negotiations and finalization.
• Key Account Management - Acting as single point of contact for the Client Heads (Permanent Venues) for any grievance (If any) apart from the day to day CS coordination regarding the online ticketing business and it's resolution.
• Coordination between the clients and the internal Marketing team for aligning BTL promotional activities post the closure of the deal and capitalizing additional through the paid marketing initiatives.
• Strategically tying up and getting new clients on board.
• Assuring an efficient end to end Client Servicing (Account Management) by the team.
• Accomplished multiple tasks within established timeframes.
• Key achievement- Single handedly closed the first of it's type deal and also the first official Govt. projects for BookMyShow with the Delhi Tourism, wherein a state Tourism dept. for the first time, declared a Pvt. player as it's official online ticketing partner for 5 Permanent Venues under it like Dilli Haat INA, Dilli Haat Pitampura, Garden Of 5 senses etc.

• Handled 46 branches/ company owned clubs in terms of business growth and revenue maximization in the North region.
• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
• Accountable for the complete P&L of the clubs.
• Responsible for the complete Staff recruitment, training and monitoring. Identified and resolved unauthorized, unsafe, or ineffective practices.
• Contract management of every individual club.
• Designing marketing strategies and tools to promote business volume from time to time.
• Designing packages according to the competitor’s analysis and achieving the set business targets within the planned time frame.
• Ensuring regular audits and its compliance at all the branches in coordination with the Corporate Office.
• Ensuring the adherence of all necessary statutory compliances in the day-to-day operations. Identified and resolved unauthorized, unsafe, or ineffective practices.
• Staff welfare and conducting motivational engagement measures for them from time to time.
• Planned the staff incentivization schemes according to the performance metrics.
• Commercial tie ups like cross brand promotions, strategic alliances, sponsorships with the other potential brands in the market for mutual benefits.

• Served as a core team member for identifying & planning Circuit Commercial Activities Post Grand Prix entailing interacting with National & International Clients at all levels.
• Online/Offline Marketing Campaigns - Designed and executed marketing campaigns across ATL & BTL media to drive and deliver the business goals for Indian Grand Prix, BIC Track Days and After Parties.
• Have been actively involved in planning, negotiating and bringing Sunburn Festivals, Bacardi NH7 Weekender, F1 Rocks, Rock Shows, LAP After Parties, Pacha Festival at the circuit to maximize on the additional source of revenue.
• Handled the official Facebook Page of Buddh International Circuit (>2,95,000 Likes) and planned various online promotions and activations aimed at increasing the count and engagement of viewers.
• Product Development & Client Servicing - Successfully designed and launched various products at Buddh International Circuit including BIC Happy Hours, Festive Special, Arrive & Drive and generated monthly sales of INR 50,00,000/- over and above the fixed source of revenue.
• Astutely managed daily operational requirements of the organization related to the successful completion of the Events such as: Formula One Championships 2011, 2012 & 2013, NDTV Car & Bike Awards Ceremony, CNBC Awards etc.
• Offered support system to the clients for scheduled events at the Buddh International Circuit.
• Handled the Franchisee Sponsorship for the Jaypee Punjab Warriors (A Franchise team owned by Jaypee Group in the Hockey India league) in the year 2015 like:

- Sponsorship: To prepare and negotiate sponsorship deals for the franchise including apparel, medical, hospitality, travel partners etc. Successful in getting sponsorship worth INR 1 Cr for JPW

- Budgeting & Cost Control

- Digital Marketing & Brand Activation

• Handled the commercial brand tie-ups and the Sponsorship opportunities for the XIX Commonwealth games 2010 in India.
• Efficiently handled the award process for the Official Beverage Partner (Coke), Official Fleet Partner (Tata), Official Hotel Partner (ITDC), Official Hospitality partner (ITC), Official jersey partner (Reebok) etc. through a transparent tendering process and following the SOPs decided by the Government Of India for the Games.
• Monitored project schedules and deadlines for each project task while reporting potential delays to project manager.
• Coordinated on behalf of the Organizing committee and the various involved stakeholders with the closed brands and assuring committed deliverables are met in the association.
• Designed the complete delivery schedule for the brands and handled the contract management till the end of the games and thereafter submitted the closure report for the CAG audit purposes.

• Worked with the commercial department at the IGI Airport.
• Coordination with various Outdoor branding agencies like Times OOH for selling the GMR owned outdoor boards to various brands.
• Corporate brand tie-ups for leasing out the space inside the terminal.
• Deal Negotiations- Assuring the strategic deal closure (agreement signing) with brands to assure revenue maximization later by not restricting any competitor brand from entering the GMR owned premises at the Airport.
• The Marketing window/ gateway of the Delhi Airport to the other business houses/ brand owners to enter the Delhi Airport.
• Assuring maximum revenue yield by utilizing every place at the Airport for a commercial value.

• Pioneer batch management trainee for the group.
• Handled the Cinema operations (Box office operations, Concession operations, Audi Operations, Back-end operations like cash collection & deposition, inventory management, customers grievance handling etc.) for Ambiance Mall, Gurgaon.
• Established open and professional relationships with team members which facilitated communication, quickly resolving issues, and conflicts.
• Acted with integrity, honesty, and knowledge to promote culture of company.