SAP, MS Office, Sales Force CRM
ANKIT KANODIA
Head - Sales & Marketing
Kolkata,West Bengal
Summary
Results-driven sales leader with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Persuasive negotiation and program management abilities.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
1
1
Language
Work History
General Manager
Primeroll International Pvt Ltd
Kolkata, WB
03.2022 - Current
- Drove year-over-year business growth by approx 25% while leading operations, strategic vision and long-range planning.
- Developed effective and comprehensive business plans to align strategic decisions with long-term objectives and exceeding sales objectives
- Implemented operational strategies and effectively built customer and employee loyalty.
- Maintained effective and successful relationships with existing accounts while developing prospects to expand opportunities
- Spokesperson at national & international presentations for customers and partners through training seminars, product promotions and trade shows.
- Lead process driven approach to sales through customer visits and market feedback, prepared monthly business notes, status reports, plan of action proposals, program timelines and market performance reports.
- Forecasted trends, product development, product selection, inventory and business opportunities translating into revenues.
- Developed marketing strategies for brand recognition through press kits, print ads, brochures, promotional concepts and sales tracking mechanisms
- Exceeded targets by building, directing and motivating high-performing sales team of 15 members
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
Deputy Manager
Dorf Ketal Chemicals (I) Pvt Ltd
Mumbai, Maharashtra
11.2018 - 02.2022
- Oil Field Project Management of USD 52 million - Handling Service KPI's, managing warehouse, raw material planning, inventory planning, logistics planning, dispatch planning, hiring & managing of site team, maintaining, planning and costing of laboratory items, PPE's, engineering equipment, Glassware, Chemicals & Reagents, Laboratory consumables
- Lead cross functional team of 20 people to start B2C business for company's - Product Launch, Market Storming, Vendor finalization and managing for packaging, merchandise and POS/POP, Sales planning and forecasting, Costing , Hiring, managing and reviewing of Super Stockist, Distributors and Retailers, Vendor finalization and execution of DMS, Reviewing and finalizing various company policies like IT policy, HSSE policy, various agreements, SCM policies
- Implementation and managing of entire e-commerce business via Amazon, Flipkart and company's website.
- Selling of raw materials like IPDA, IPA, Glycerine and other specialty chemicals.
- Managing CXO level and senior management client and vendor relationships, both internally and externally.
- Preparation of centralized interactive dashboard.
- Real time tracking of dispatch of materials packed in ISOs, IBCs, Barrels, etc, which lead to cost saving of Rs.4 crores
- Implementation of 4DX system in organization - Focus on Wildly important goals, at on lead measures, keep compelling scoreboard, Create cadence of accountability.
- Sales & business development, hiring and managing of distributors for coating chemicals, catalysts & Adsorbents in India, Europe and USA. Hired and managing a team of 15 sales representatives
- Budgeting quarterly & annual sales of the company, analysis of the variances and implementation of rolling sales forecast
- Import Data Analysis of raw materials and Crude price movement
- Segmentation of product application to understand future scope of business.
- Implementation of various strategies like margin mix, Customers and business line matrix
Deputy Manager
Phillips Carbon Black Ltd
Mumbai, Maharashtra
02.2014 - 10.2018
- Achieved highest ever West and South zone non-rubber and specialty sales, thereby increasing revenue by Rs 20 cr
- Business Development of US Market
- Managed product mix and identified high contribution products to achieve highest East zone rubber sales
- Effectively managed debtors to ensure zero overdues for more than 6 months
- Distributor management
- Quarterly sales mapping to understand customer requirements
- Preparation and analysis of monthly Sales MIS and daily sales booking
- Pricing of Finished products
Senior Executive
Tangent Steel Industries
Kolkata, West Bengal
05.2012 - 01.2014
- End to end set up of new business vertical and entire value chain for mustard seeds, with budgeted turnover of Rs 15 cr
- Negotiated with various customers to sell products such as TMT Bars, MS Angle, MS Channel, MS plates, etc at and entered into new long term sales contracts to ensure Sales stability
- Distributor management
- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies
Analyst – Business/Finance
Unit Construction Company Pvt. Ltd.
Kolkata, West Bengal
04.2011 - 04.2012
- Executed due diligence for Mergers & Acquisitions
- Analyzed Balance Sheet, Breakeven-Point & CMA data
- Participated in bids for acquisition of land and building and other real estate development
Education
MBA - Finance
IBS Kolkata
Kolkata 04.2009 - 03.2011
B.Tech - Computer Science
IIIT, Kolkata
Kolkata 04.2005 - 03.2009
Skills
Sales, Forecasting, E-Commerce, Team management
undefinedSoftware
TALLY 90, Oracle, Planvisage, Sharepoint
Certification
ISO/TS 16949:2009 Certified auditor
Interests
Reading, Salsa, Trekking
Timeline
General Manager
Primeroll International Pvt Ltd
03.2022 - Current
Deputy Manager
Dorf Ketal Chemicals (I) Pvt Ltd
11.2018 - 02.2022
Deputy Manager
Phillips Carbon Black Ltd
02.2014 - 10.2018
Senior Executive
Tangent Steel Industries
05.2012 - 01.2014
Analyst – Business/Finance
Unit Construction Company Pvt. Ltd.
04.2011 - 04.2012
MBA - Finance
IBS Kolkata
04.2009 - 03.2011
B.Tech - Computer Science
IIIT, Kolkata
04.2005 - 03.2009
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