Ankit Kapoor
SALESFORCE MARKETING CLOUD - CAMPAIGN SPECIALIST (SFMC)
Pune
Summary
Having a total of 6.5+ years of experience, including 4+ years in Salesforce Marketing cloud with a demonstrated history of working in the BFSI, Healthcare Industry.
Overview
7
7
years of professional experience
Work History
Senior AR Analyst Executive / Campaign Specialist
Boomerang Soft Pvt Ltd, Pune
02.2022 - Current
- Manage, build, and deploy campaigns with the Campaign Execution Services team
- Effective communication with clients for scheduling, targeting, and addressing mailing issues
- Proactively resolving client concerns with discretion.
- Ability to work independently as well as within a team. Ability to learn new technologies quickly, personalizing customer data.
- Troubleshooting and monitoring Monitoring the campaigns.
- Migration of campaigns from adobe campaign to SFMC.
- Creating Data Extensions, E-Mails, Contents, and other activities
- Creating Automations for segmentation of data.
- Creating Journey multistep journeys.
- Creating cloud pages in Web Studio.
- Gather business requirements and translate it to campaigning solutions.
- Design Ramp-up plan for warming up multiple IP’s and create data segments in SFMC accordingly.
- Create Lists, Sender and Delivery profiles, Reply Mail Management.
- Writing and debugging SQL statements. Optimize metrics like opens, clicks and bounce rates.
- Placing personalization string in Email Subject Line, Pre-header, and Body.
- Creating File Drop Automation.
Sr.Associate
First-Insight Software Solutions
10.2020 - 05.2021
- Good knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder, Audience Builder, and Campaign management in SFMC.
- Create, Implement, and update Automations, Journey Builder, Audience Builder, Contact Builder. Create landing pages, targeted lists, Data Extension, and A/B tests.
- Worked with triggered sends and automation. Creating activities to query data, import files in the system and extract various information from the Marketing Cloud.
- Refined the Email marketing process by gathering industry best practices and assuring that legal compliance requirements processes such as CAN-SPAM were integrated.
- Creating Journey, Multistep Journeys.
- Creating File Drop Automation.
AR Specialist - Augmented Reality Marketing (SFMC)
Gebbs Healthcare Solutions
09.2019 - 09.2020
- Assist in designing and executing AR-enhanced marketing campaigns.
- Support the creation and integration of AR content into SFMC campaigns.
- Learn to personalize customer experiences using SFMC tools.
- Help monitor and analyze AR campaign performance.
- Collaborate with various teams to ensure smooth execution of AR initiatives.
- Participate in training and stay updated on AR and digital marketing trends.
- Assist with administrative and support tasks related to AR campaigns.
Sr. Executive - (Vision)
Gebbs Healthcare Solutions
09.2018 - 10.2019
- Involved in allocation and effectively completing the project/ inventory.
- Responsible for coordination between Business Excellence, Client Relations, and operations.
- Utilizing the resources to the optimum level for achieving the targets and productivity.
- Sharing Client Specific updates with the team on regular intervals and ensuring the adherence to the same.
- Involved creating and sharing daily/weekly/Monthly performance reports internally and with Clients.
- Finding Trends and sharing with the team to ensure effective production and timely completion of the projects.
- Ensuring adherence to compliance and HIPPA issues.
- Actively working with Team Lead, Manager on Various reports and Capacity planning
Client Partner (Pharma)
Access Healthcare
05.2017 - 08.2018
- Involved in allocation and effectively completing the project/ inventory.
- Review tickets with outstanding balances for transaction errors, denials, and history.
- Responsible for Analyzing insurance follow-ups
- Work on Rejections, Denials, and Outstanding Aging Report.
- Run weekly and monthly reports based on client requirements.
- Follow-up and work with insurance payers through phone calls and emails to resolve pending tickets
- Create appeals on denial claims for insurance payers.
- Identify global trends and issues for faster resolution of tickets.
- Post transactions for corrections of ledger.
- Document history of actions and follow up through notes.
- Maintain production and quality standards declared by the organization
Education
B.Com - Marketing Specialisation
Savitribai Phule Pune University
Shrirampur, Ahmednagar 04.2001 -
HSC -
Arts,Commerce And Science College
Shrirampur 04.2001 -
Skills
Salesforce Marketing Cloud:
Campaign Management
Subscriber Data Management
Marketing Automation Strategies
SQL Query Activity
A/B Testing
Email Campaign
Email Studio
Content Builder
Contact Builder
Automation Studio
Web Studio
Journey Builder
Languages:
SQL
AMPscript
Other Tools:
Jira
E-Clinical Works
Objectives
Seeking a challenging position to best utilise my skills and abilities in the field of salesforce marketing cloud design and development, which will give me ample opportunities to learn and grow with the organisation.
Timeline
Senior AR Analyst Executive / Campaign Specialist
Boomerang Soft Pvt Ltd, Pune
02.2022 - Current
Sr.Associate
First-Insight Software Solutions
10.2020 - 05.2021
AR Specialist - Augmented Reality Marketing (SFMC)
Gebbs Healthcare Solutions
09.2019 - 09.2020
Sr. Executive - (Vision)
Gebbs Healthcare Solutions
09.2018 - 10.2019
Client Partner (Pharma)
Access Healthcare
05.2017 - 08.2018
B.Com - Marketing Specialisation
Savitribai Phule Pune University
04.2001 -
HSC -
Arts,Commerce And Science College
04.2001 -