Summary
Overview
Work History
Education
Skills
Timeline
Certification
Marketing Tools
Marketing Tools

Ankit Kumar

Growth Marketing Manager
Bengaluru

Summary

Innovative Marketing leader with 3+ years of experience driving exceptional growth and performance marketing campaigns. Expert in leveraging a blend of established and cutting-edge strategies, fueled by data analysis and research, to deliver impactful results.

Overview

3
3
years of professional experience
4
4
years of post-secondary education
2
2
Languages
2
2
Certificates

Work History

Growth Manager

ClickPost
08.2022 - 08.2023

ClickPost is an Integrated logistics platforms for E-commerce companies. ClickPost Returns Plus is a Shopify app focused on returns.

  • Spearheaded automation, lead flow optimization, reporting, and CRO initiatives to enhance efficiency and performance
  • Achieved remarkable 30% increase in organic website traffic within one year, showcasing expertise in SEO and digital marketing
  • Led growth for 'ClickPost Returns Plus' Shopify app, increasing users from 15 to 300+ in just 5 months.
  • Strategically scaled both organic and inorganic marketing channels, resulting in significant boost in TOF leads
  • Streamlined processes for improved customer experiences, enhancing satisfaction and retention
  • Collaborated on engaging webinars, driving revenue through upsell and cross-sell opportunities
  • Actively engaged in offline events to boost brand awareness and gather valuable user insights.
  • Compiled and analyzed data to determine approaches to improve sales and performance.

Growth Marketing - Performance

Mason
09.2021 - 07.2022

Mason helps boost conversions, lift margins, and drop browse abandonment. ModeMagic by Mason is a conversion OS for Shopify

  • Achieved significant user growth by implementing data-driven marketing strategies and optimizing conversion funnels.
  • Led versatile marketing campaigns, refining strategies and tactics for enhanced performance
  • Pioneered ROI-focused growth experiments, expanding and optimizing new channels
  • Fostered cross-functional collaboration to establish best practices for marketing and media positioning
  • Achieved remarkable success with ModeMagic (Shopify app) on Product Hunt, earning prestigious awards
  • Boosted website authority with 25-point increase in Domain Rating (DR) in 3 months
  • Managed communication with external partners to achieve target metrics
  • Innovatively reduced Customer Acquisition Cost (CAC) by 40% through strategic paid platform initiatives
  • Increased monthly recurring revenue by upselling existing customers on additional product features and services.

Performance Marketing Specialist

Buzet Web Digital
01.2021 - 08.2021

Buzet is a Digital Marketing Agency.

  • Led strategy and management of paid channels, including Facebook and Google ads, copywriting, landing pages, and social media marketing
  • Optimized campaigns, addressing funnel leakages to ensure profitability and performance maximizing return on ad spend
  • Collaborated with cross-functional teams to achieve project goals on time and within budget
  • Aligned marketing objectives with overall business goals, ensuring consistent messaging across all channels.
  • Consistently achieved 3000+ webinar registrations for international business coach, boasting remarkable 4+ ROI
  • Drove rapid growth of e-commerce store (Kalyashastra), surpassing one million in revenue within one month, with ROAS exceeding 5
  • Successfully scaled entrepreneur's personal brand, increasing Facebook and Instagram presence by 500% in just 3 months
  • Excelled in high-quality lead generation across diverse niches, maintaining cost-effective approach for curriculums, franchises, and business leads.

Education

Indian Institute of Technology Roorkee -

Electrical Engineering, Roorkee
06.2016 - 06.2020
  • Coordinator for Cultural fest
  • Member of HEC Himalayan explorers club

Skills

Analytics & Reporting

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Timeline

Growth Manager - ClickPost
08.2022 - 08.2023
Growth Marketing - Performance - Mason
09.2021 - 07.2022
Performance Marketing Specialist - Buzet Web Digital
01.2021 - 08.2021
Electrical Engineering - Indian Institute of Technology Roorkee,
06.2016 - 06.2020

Certification

Performance marketing (GrowthSchool)

Marketing Tools

  • Google Analytics
  • Hubspot
  • Semrush
  • Mailchimp
  • Canva
  • Google data studio
  • Buzzsumo
  • Ahrefs
  • Hotjar
  • Google ads
  • Facebook ads
  • LinkedIn ads
  • Sendgrid
  • Optimizely
  • MS Clarity

Marketing Tools

Analytics and Data Visualization - Google analytics, Looker studio (Google data studio)

Customer Relationship Management (CRM) - HubSpot CRM

Content Marketing Tools - WordPress, Canva

Advertising and Retargeting - Google ads, Facebook ads manager, LinkedIn ads

Conversion Rate Optimization (CRO) - Optimizely, Hotjar, MS Clarity

Email marketing - Sendgrid, Mailchimp

Competitor analysis tools - Similarweb, Semrush, Ahfrefs

Automation - Zapier

Ankit KumarGrowth Marketing Manager