Reporting directly to Chairman, Oncology at Max Healthcare , I’ve been in a privileged position to receive a comprehensive understanding of both , the business and the operations of building a comprehensive cancer center. I’ve engaged in depth with over 100 oncologist in medical , surgical and radiation oncology and numerous specialist in pathology , radiology , nuclear medicine , psycho-oncology & pain & palliative medicine over the last 5 years. I co-own the oncology P&L with the chairman & the respective unit heads of various multi-specialty Max Healthcare facilities Pan-Delhi NCR. Oncology is 22% of Max Healthcare revenues. Beyond a very healthy business growth , I’ve conceptualized numerous original review metrics that transforms the business review from a pure Return of Asset / Asset Utilization discussion to a business review that mimics the patient navigation within an oncology hospital – “Stickiness” , “Only 50% Revenues is New Patient” , “A+B+C Payout , Structure linked to Institution Impact” , “Balanced Score Card” , “New to Oncology Recognition”.
In my previous organizations, I’ve handled direct P&L responsibility of a Home Healthcare Company, having launched it’s operations in Delhi NCR as the City Head & scaled the business to INR 7.5 Cr/Yr. Prior to that I handled the responsibility as a Business Manager to build and scale operations of Dialysis Centers in North India , I also led the business during my stint . I was successfully able to analyze the market & worked on the growing model at that time of - Low Price , Great Aesthetics , Average quality to scale up the business.
I aspire and seek leadership roles with direct (& indirect) P&L & operations responsibility. I'm willing to relocate Pan-India / abroad for the right opportunity.
Reporting : Chairman , MICC (Max Institute of Cancer Care)
Co-Ownership of P&L : Oncology is 22% of Max Healthcare , INR 1500 Cr + business with 20% + YoY growth. I co-own the P&L with chairman & respective Unit Heads in Delhi NCR.
Engaged with over 100 oncologist & numerous specialist in pathology , radiology , nuclear medicine , psycho-oncology & pain & palliative medicine over the last 5 years.
Strategic Implementation:
1. "Stickiness" - Oncology Revenues = New Patient x Conversion x Stickiness x Avg Revenue/Pt . Views the business as 10 DMG's each with its unique Strategy, Positioning & Target Group .
2. "Business 360"- Any year - only 50% revenues driven by new patients.
3. Balanced Score Card for oncologist , used to model group payout.
4. A+B+C , Institution Impact Model: Structures oncologist revenues into impact on institution & self.
5. MICC vision statement
6. MICC as a separate S.B.U
Operations: Standardized Oncology Financial Packages , Patient Conversions Improvement, Diagnostics Conversion Improvement , Co-hort clinical staff via bed allocation management , Digital Tumor Board implementation, Multi-Center Time Motion Study: Improving Chemo Daycare Efficiency , 4DX : Weekly growth meetings with all Oncologist , MICC Website redesign (MICC website is different in the industry) , Patient Financial Support Programs , Implementation of Referral Doctor Connect Program , Reduce discharge turn-around , Front Office Management , Call Center Training.
Digital Marketing : Launched MICC's online cancer 2nd opinion pilot . Expanding to other units post initial success.
Healthcare IT: Harmony software to strengthen tumor boards , e-prescription upgrades, oncology business dashboards , Chemo & RT planner, patient journey mapping & drop offs.
P&L Management & Business Development: Launched “CallHealth” operations in Delhi NCR [A home healthcare company – "Diagnostics, Drugs, Facilitation, Physiotherapy, Nursing & GDA etc.] , built business from 0 to INR 7.2 Cr/Annum .
Operations & Cost Optimization: Lean P&L via virtual PoPs , outsourcing etc.
Direct Reportees: 11 , Total Delhi strength 60+ .
Strategic Planning : played a pivotal role in transitioning Fresenius Medical Care India from an equipment sale & lease only business to a dialysis clinic business , built the Nephrocare brand in India.
Business Development : Established 2 JVs & multiple centers . Negotiated JV's - 51:49 with institutions , 90:10 with clinicians & finally transitioned to a 100% Nephrocare owned centers.
Direct P&L : Headed Pan-India business for Nephrocare Clinics in 2015 , Annual revenues around INR 28-30 / Annually.
Business Planning & Financial Modelling: Built (within a team) complete financial model , capital budgeting for medical equipment , design and budget optimization (Civil, MEP etc.) along with discussions with the architectural firm for FMRI , Gurgaon.
Key Account Management: Worked on 2 JV's - Fortis & DaVita, US [Fortis- DVA Dialysis Centers in Delhi NCR] and Fortis & CDOC an “out of hospital” chain of diabetes centers with a leading Endocrinologist in India.
Business Development & Operations: Founding member of Fortis Renkare , a chain of free standing & in-hospital dialysis centers by Fortis Healthcare.
B2B, Techno-Commercial engagement for Pearlite Lighting (Lighting Brand for Gerard Electric) , Delhi NCR.
Strategic Planning
Hospital Operations
P&L Management
Doctor Engagement
Business Development
Digital Marketing
Financial Modelling