Ankit Mrinal
Brand Manager
Mumbai
Summary
Proactive manager with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. Methodical and well-organized in optimizing coverage to meet operational demands.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
1
1
Language
Work History
Brand Manager
Tata Passenger Electric Mobility
Mumbai
04.2023 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Conducted research and analysis to determine brand positioning and messaging.
- Researched and identified new opportunities for product and brand development.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Consulted with product development teams to enhance products based on customer interest data.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Organized and delivered training sessions for new product content and technological advancements.
- Conducted market research to identify new opportunities and target markets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Territory Sales Manager
Tata Motors Pvt Ltd
Pune
12.2018 - 03.2023
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
- Communicated regularly with dealership teams for strategy formulation
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Assistant Manager
Deloitte Touche Tohmatsu
08.2017 - 12.2018
- Risk Advisory (Auto Industry)
- Key Result Areas:
- Managing end-to-end engagement of clients from Automobile sector including synthesis of client needs, resourcing and aligning team efforts to ensure quality and timely delivery
- Performing internal audits and managing field team liable for the same to evaluate and improve the effectiveness of risk management, control, and governance processes
- Conducting qualitative and quantitative research as part of diagnosing the clients business
- Administering revenue acceleration at Auto dealerships; managing the productivity improvement of sales operations and profitability improvement of used car business vertical
- Facilitating: o A progressive relationship with customers and improvement of sales satisfaction index o New Dealer coaching and hand-holding
- Defining the digital roadmap for a luxury Auto OEM while being an integral part of the team
Area Sales Manager
Mahindra & Mahindra Ltd
Mohali
06.2015 - 08.2017
- Acknowledged for managing two completely different territories covering Himachal Pradesh and Haryana; managing average monthly volume of 280 (85 Personal 195 commercial)
- Successfully planned business for the entire area of operation falling under the region; formulated creatives for ads and radio jingles
- Successfully launched: o 8 vehicles in the assigned territory of operation o Crusade Programme initiated by the company at 2 dealerships
- Recognized as Champion for Marketing Activities for planning ATL & BTL activities for the area office; managed to infuse funds up to 13% from assigned dealer working with a negative group paid up since last six years
- Planned, executed and hosted several events along with “Mahindra Idol” a manpower development programme as Mic
- Comparer for entire north zone consecutively
- Formulated, organized and participated in 6 Mahindra “Live Young Live Free” rides an off road rally conducted by company
Senior Executive
Blue Star Limited
Lucknow
07.2013 - 05.2015
- Recognized for securing No.1 figure in the month of April'14 for the assigned territory; created automated planning techniques through excel to keep a check on sales and collections for every month
- Successfully reduced the supply time of materials to the national accounts customers through improved co-ordination
- Conducted training sessions of the ISDs regarding the products and sales techniques; settled the channel partner grievances by addressing their pending service claims since 2011
Education
10th -
C.B.S.E, SurendraNath Centenary School
12th -
Pune University, D.A
B.Com -
BITM
MBA - Marketing
Balaji Institute of Telecom And Management
Pune 06.2011 - 07.2013
Skills
Planning & Executionundefined
Accomplishments
- Jun’15-Aug’17
- Since Aug’17Jul’13-May’15
- Jun’15-Aug’17
- Jul’13-May’15
- Internship
- Organization: Mercedes Benz India
- Project Title: Identifying Better Measures for Sales Planning, Customer Segmentation for Premium Cars
- Duration: 2 months
- Description:
- Developed better measures and methods for effective sales planning; segregated and identified the different profiles ofluxury car customers
Running, Skipping , Outdoor games
I use outdoor activities for fun and also to stay active
Timeline
Brand Manager
Tata Passenger Electric Mobility
04.2023 - Current
Territory Sales Manager
Tata Motors Pvt Ltd
12.2018 - 03.2023
Assistant Manager
Deloitte Touche Tohmatsu
08.2017 - 12.2018
Area Sales Manager
Mahindra & Mahindra Ltd
06.2015 - 08.2017
Senior Executive
Blue Star Limited
07.2013 - 05.2015
MBA - Marketing
Balaji Institute of Telecom And Management
06.2011 - 07.2013
10th -
C.B.S.E, SurendraNath Centenary School
12th -
Pune University, D.A
B.Com -
BITM
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