Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Ankit Pandey

Ankit Pandey

Social Media And Strategy
Gurgaon

Summary

Passionate about bringing inventive and creative solutions to build strong brands. A proven track record of managing digital marketing teams to increase user engagement and raise brand awareness.

Overview

12
12
years of professional experience
2
2
Languages

Work History

Social Media Consultant

Eleve Media Private Limited
08.2023 - Current
  • Working with 3 major clients and collaborating with Influencer marketing team for the brand campaigns and content strategy
  • Pitching new ideas for the social media accounts and sharing reports for the campaigns performance.

    Specific Considerations for Each Brand:
  • Maggi: Focus on appealing to families and home cooks, leveraging nostalgia and convenience in content. Highlight recipes, cooking tips, and user-generated content.
  • Foxtale Skin: Emphasize beauty and skincare tips, leveraging influencer partnerships to showcase the effectiveness of the products. Share customer testimonials and before-and-after results.
  • Aqualogica: Highlight the benefits of hydration and skin health, using engaging visuals and educational content. Collaborate with wellness influencers and focus on product education.

Head of Social Media

Neil Patel Digital India
06.2022 - 05.2023
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Handled diversified portfolio of clients like Mu Sigma, TCS Research, BeGalileo, Decode Age, Optika and Kerala Ayurveda.
  • Managed team of Social media strategists and scaling up the team.
  • Coordinated with creative team and delivering end to end brand campaigns and social strategy for the existing and potential clients.
  • Campaigns handled: Play Too Me- #LiveForTheCulture, #Countonyourkids, Mu Sigma social media revamp.
  • Developed social media roadmaps for existing clients by creating extensive reports and analyzing the performance.
  • Built a strong community of followers for brands and working closely with brand team for social media campaigns.
  • Collaborated with influencer marketing agencies for amplification of social media campaigns.
  • Pitched and Demonstrated campaigns to potential clients.
  • Accounts pitched and attained: Kerala Ayurveda India, Optika Kenya, Begalileo and Chutnefy.
  • Conducted market research and competitor analysis, utilizing findings to inform targeted content development efforts.
  • Mentored team members in best practices for creating engaging content tailored to specific platform algorithms and audience preferences.

Associate - Account Director

Cheil India
10.2021 - 06.2022
  • Managed social media profiles/activities for clients like Morris Garages India, JK Tyres, Aakash Institutes and Asics India
  • Created social strategies for the existing and potential clients.
  • Managed cross-functional teams, delivering high-quality projects on time .
  • Campaigns handled: Smart Tyre, Launch of ZS EV, JK Tyres Puncture Guard.
  • Created monthly reports and analyzing competition and shared useful insights to the clients.
  • Client handling and communication.
  • Tools used: Unmetric, Konnect Insights

Group Head- Social Media & Strategy

AdGlobal360 India Pvt. Ltd.
10.2018 - 10.2021
  • Core member of the Social Strategy team, working on pitches & strategy decks while ensuring creative deliverables.
  • Supervised a team of 5. Ideating campaigns, creating content and brainstorm unique digital ideas to uplift brands on social media channels.
  • Analyzing analytics, preparing monthly reports and insights by using social tools like Social Bakers, Unmetric and Buffer to develop more effective campaigns.
  • Clientele includes : Maruti Suzuki MAIL, The Muthoot Group, Ministry of Consumer Affairs, Lovely Professional University, Looks Salon, Delhivery
  • New Accounts Attained: The Muthoot Group, Looks Salon, LPU Transforming Education Awards

Social Media Manager

Finessse Interactive
11.2017 - 10.2018
  • Handled Team of Social media executives and graphic designers.
  • Created social media strategies for brands like Bajaj Capital, Archies and Merino Services and Tops.
  • Created campaign for Bajaj Capital which got featured on Campaign India Blog for attaining high organic social media reach on Facebook.
  • Created successful remarketing campaign on Facebook and generated sales for Archies.

Assistant Manager - Digital Marketing

Eyebridge Soft Solution Private Limited
10.2016 - 11.2017
  • Handled Team of content writer, graphic designers, and digital media executive.
  • Handled social media campaigns for clients like Tribe By Amrapali, IFFCOLive, Chanakya IAS academy and Bodyfuelz.
  • Created Case studies for Social Media Awards and recieved best social media engagement award for Iffco Live from IAMAI.

Assistant Manager- Operation and Client Servicing

Buzzooka Infomedia Private Limited
07.2014 - 05.2016
  • Managed social media profiles for clients.
  • Worked on 360 degree marketing campaigns for Cafes and restaurants across Delhi/NCR such as Fork You, The Flying Saucer café, Boombox Reloaded and Moonshine cafe.

Social Media Executive

Wildnet Technologies
03.2013 - 03.2014
  • Managed social media profiles/activities for clients/in-house properties.
  • Comment posting and forum participation on various social media profiles and pages.

Education

MBA -

Gitarattan International Business School
Delhi
06.2010 - 06.2012

BBA -

Rukmini Devi Institute of Advanced Studies
Delhi
06.2006 -

Apex Public School
Burari

Skills

Strategic planning

Content and digital asset management

Online marketing strategies

Online presence monitoring

Social Media Management

Client communication

Marketing analytics

Social listening

Hashtag research

Influencer marketing

Brand management

Accomplishments

  • Achieved 70% increase in followers for Mu Sigma on Linkedin through effective Brand revamp campaign.
  • Achieved 1 million plus video views on Instagram for Playtoome, an OTT platform with limited reach on the platform.
  • Created ZS EV launch campaign and achieved high interaction across all social media platforms.
  • Covered live campaign- Indian Science Congress for Lovely Professional University and got 50 Lakh Plus impression on Instagram and Facebook with limited promotion budget.
  • Created social media roadmap for IFFCOLive where we got Month on month growth of followers of 30% through organic campaigns on Facebook.

Timeline

Social Media Consultant

Eleve Media Private Limited
08.2023 - Current

Head of Social Media

Neil Patel Digital India
06.2022 - 05.2023

Associate - Account Director

Cheil India
10.2021 - 06.2022

Group Head- Social Media & Strategy

AdGlobal360 India Pvt. Ltd.
10.2018 - 10.2021

Social Media Manager

Finessse Interactive
11.2017 - 10.2018

Assistant Manager - Digital Marketing

Eyebridge Soft Solution Private Limited
10.2016 - 11.2017

Assistant Manager- Operation and Client Servicing

Buzzooka Infomedia Private Limited
07.2014 - 05.2016

Social Media Executive

Wildnet Technologies
03.2013 - 03.2014

MBA -

Gitarattan International Business School
06.2010 - 06.2012

BBA -

Rukmini Devi Institute of Advanced Studies
06.2006 -

Apex Public School

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Ankit PandeySocial Media And Strategy