If you really look closely, most overnight successes took a long time.
Steve Jobs
Summary
Skilled Marketing & Strategy professional with 9+ of years comprehensive experience in Sales, Marketing, Brand Management & Strategy roles
C-suite reporting for independently led projects on i) NPD ii) STP iii) 4P's iv) Sales funnel v) Consumer Research vi) Business Analysis
Building & scaling up cross functional marketing programs
Use of data & metrics to objectively monitor business performance
Natural team player with extensive team leading experience
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Exp in 3 Consumer facing industries
1
1
Brand Management experience at P&G
Work History
Senior Manager, Business Strategy
Byju's
Bangalore
11.2021 - 09.2022
Part of Program Management team, COO office working as a pivot, coordinating with multiple teams ensuring allocated projects' business objectives & timelines are successfully achieved
Independently led a 'scaling up-outsourcing project' for a new product launch. i) Aligning business objectives ii) Project roadmap iii) Daily monitoring through objective dashboards
Part of ~8 member team responsible for launch of new business vertical. i) Ideation ii) Market research iii) Pilot iv) Product roadmap v) Tech integration vi) Hiring and training vii) Legal alignment
Senior Associate & Project Head
(I-PAC & Independent project)
08.2018 - 10.2021
Project Management & Lead Operations. Entrusted with budgets of ~2 MN+ & max team size of 400+
Member-Core team (1/4), responsible for ideating & executing for youth centric project involving 100+ physical events across 10+ cities & 150K+digital reach in 90 days
Led 2 state teams (~20+) for 2019 GE for i) Voter Preferences ii) Key issues iii) Local Insights iv) Leader Ratings v) Media coverage trend
Complete ownership of executing Marketing & Media Campaigns involving BTL, ATL & Digital
Project Lead for Gujarat State Assembly Elections spanning 182 AC's capturing voting trends
Assistant Brand Manager
Procter & Gamble (P&G)
Singapore
06.2017 - 05.2018
Design & Delivery ABM for a Homecare category brand with operations of ~ 50 MN+ USD business across 5 countries
Conceptualize & Implement 3 year innovation pipeline leveraging i) Consumer insights ii) Industry trends iii) Monthly insights
Regular business monitoring & tactical changes in Marketing mix analyzing i) Monthly sales data ii) Nielsen retail measurement data iii) Distributors data iv) Customer specific inputs v) Media performance
Liaising with Creative, AD, Media, ATL & BTL agencies to bring the business plans to life
Regional Manager
CL Educate
Gujarat
08.2014 - 03.2015
Entrusted with i) P&L ownership ii) Business development iii) Manager- 7 member team iv) Operations head of 5 centres in 2 states, Gujarat and Maharashtra
Highly appreciated 80% improvement in key business metric (number of new enrolled students) in 6 months
Opened 10+ greenfield accounts, conducting 50+ seminars across 20+ colleges in 3 months
Marketing Manager
Endeavor Careers
Rajkot
07.2011 - 03.2014
Responsible for i) formulating ii) executing iii) monitoring quarterly & annual marketing plans. Established new policies in media mix
Opened 20+ fresh accounts, conducting 50+ seminars with participants up to 500/seminar. Implemented innovative BTL activities for customer acquisition
Business Development Manager
Harish Brothers
Vadodara
08.2007 - 01.2009
Promoted to business development manager, team of 4 executives. Developed and implemented SOPs for client interactions.
Awarded annual bonus of 450% of salary for consistent increase in business performance of ~150% over 3 quarters
Education
Master of Business Administration - Business Management
Indian Institute of Management
Ahmedabad
2015.06 - 2017.03
Post Graduate Diploma - Business Administration
Institute of Management Technology
Nagpur
2009.06 - 2011.03
Bachelor of Science - Statistics
St. Xavier's College
Ahmedabad
06.2004 - 03.2007
Skills
Program management
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Accomplishments
Independent led project across 182 assembly constituencies for voting trends