Ankit Parmar
Marketing & Business Strategy Professional
Bengaluru
Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Summary
- Skilled Marketing & Strategy professional with 9+ of years comprehensive experience in Sales, Marketing, Brand Management & Strategy roles
- C-suite reporting for independently led projects on i) NPD ii) STP iii) 4P's iv) Sales funnel v) Consumer Research vi) Business Analysis
- Building & scaling up cross functional marketing programs
- Use of data & metrics to objectively monitor business performance
- Natural team player with extensive team leading experience
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Exp in 3 Consumer facing industries
1
1
Brand Management experience at P&G
Work History
Senior Manager, Business Strategy
Byju's
Bangalore
2021.11 - 2022.09
- Part of Program Management team, COO office working as a pivot, coordinating with multiple teams ensuring allocated projects' business objectives & timelines are successfully achieved
- Independently led a 'scaling up-outsourcing project' for a new product launch. i) Aligning business objectives ii) Project roadmap iii) Daily monitoring through objective dashboards
- Part of ~8 member team responsible for launch of new business vertical. i) Ideation ii) Market research iii) Pilot iv) Product roadmap v) Tech integration vi) Hiring and training vii) Legal alignment
Senior Associate & Project Head
(I-PAC & Independent project)
2018.08 - 2021.10
- Project Management & Lead Operations. Entrusted with budgets of ~2 MN+ & max team size of 400+
- Member-Core team (1/4), responsible for ideating & executing for youth centric project involving 100+ physical events across 10+ cities & 150K+digital reach in 90 days
- Led 2 state teams (~20+) for 2019 GE for i) Voter Preferences ii) Key issues iii) Local Insights iv) Leader Ratings v) Media coverage trend
- Complete ownership of executing Marketing & Media Campaigns involving BTL, ATL & Digital
- Project Lead for Gujarat State Assembly Elections spanning 182 AC's capturing voting trends
Assistant Brand Manager
Procter & Gamble (P&G)
Singapore
2017.06 - 2018.05
- Design & Delivery ABM for a Homecare category brand with operations of ~ 50 MN+ USD business across 5 countries
- Conceptualize & Implement 3 year innovation pipeline leveraging i) Consumer insights ii) Industry trends iii) Monthly insights
- Regular business monitoring & tactical changes in Marketing mix analyzing i) Monthly sales data ii) Nielsen retail measurement data iii) Distributors data iv) Customer specific inputs v) Media performance
- Liaising with Creative, AD, Media, ATL & BTL agencies to bring the business plans to life
Regional Manager
CL Educate
Gujarat
2014.08 - 2015.03
- Entrusted with i) P&L ownership ii) Business development iii) Manager- 7 member team iv) Operations head of 5 centres in 2 states, Gujarat and Maharashtra
- Highly appreciated 80% improvement in key business metric (number of new enrolled students) in 6 months
- Opened 10+ greenfield accounts, conducting 50+ seminars across 20+ colleges in 3 months
Marketing Manager
Endeavor Careers
Rajkot
2011.07 - 2014.03
- Responsible for i) formulating ii) executing iii) monitoring quarterly & annual marketing plans. Established new policies in media mix
- Opened 20+ fresh accounts, conducting 50+ seminars with participants up to 500/seminar. Implemented innovative BTL activities for customer acquisition
Business Development Manager
Harish Brothers
Vadodara
2007.08 - 2009.01
- Promoted to business development manager, team of 4 executives. Developed and implemented SOPs for client interactions.
- Awarded annual bonus of 450% of salary for consistent increase in business performance of ~150% over 3 quarters
Education
Master of Business Administration - Business Management
Indian Institute of Management
Ahmedabad 2015.06 - 2017.03
Post Graduate Diploma - Business Administration
Institute of Management Technology
Nagpur 2009.06 - 2011.03
Bachelor of Science - Statistics
St. Xavier's College
Ahmedabad 2004.06 - 2007.03
Skills
Program management
P&L management
Marketing Mix (4P's)
STP (Segmentation, Targeting, Positioning)
(NPD) Innovation Pipeline
Consumer Insights
People skills Team Building
Creating Agency liaising
Accomplishments
- Independent led project across 182 assembly constituencies for voting trends
- Assistant Brand Manager, P&G, Singapore (APAC - HQ)
- Awarded Marketing PPI for internship at J&J
- Promoted to Regional Manager (leading 5 business units vs 1) in ~3 months
- Awarded an international trip (part of 5 member business team)
- Promoted from sales executive to Business Manager (team size 5) in ~12 months
Timeline
Senior Manager, Business Strategy
Byju's
2021.11 - 2022.09
Senior Associate & Project Head
(I-PAC & Independent project)
2018.08 - 2021.10
Assistant Brand Manager
Procter & Gamble (P&G)
2017.06 - 2018.05
Regional Manager
CL Educate
2014.08 - 2015.03
Marketing Manager
Endeavor Careers
2011.07 - 2014.03
Business Development Manager
Harish Brothers
2007.08 - 2009.01
Bachelor of Science - Statistics
St. Xavier's College
2004.06 - 2007.03
Master of Business Administration - Business Management
Indian Institute of Management
2015.06 - 2017.03
Post Graduate Diploma - Business Administration
Institute of Management Technology
2009.06 - 2011.03
Personal interests
- Yoga enthusiast - 100+ hrs of training & 500+ hrs of practice
- Music - Intermediate Guitar & Keyboard player
Personal interests
- Yoga enthusiast - 100+ hrs training & 500+ hrs practice
- Music - Intermediate Guitar & Keyboard player
Intership - Johnson & Johnson (J&J), Awarded PPI
- Independent project, Unlocking growth opportunities in 'Channel engagement strategy' (Channel partners) for volume gain
- Primary research spanning 22 cities involving 250 respondents engaging with i) dealers ii) distributors iii) retailers across industry leaders