Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Tools And Databases
Timeline
Generic

Ankit Prasad

Delhi NCR

Summary

Accomplished Senior Digital Marketing Associate with a proven track record at Google Operation Center, adept in data analysis and market research. Leveraged data management and Microsoft Excel expertise to enhance campaign strategies and data integrity, achieving significant improvements in data processing efficiency. Demonstrates exceptional analytical skills and a commitment to driving business success through informed decision-making.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Digital Marketing Associate

Google Operation Center
Gurgaon
10.2022 - Current
  • Perform verification and enrichment of account and lead data using external tools and internal systems.
  • Ensure all aspects of data are accurate and match. Flag discrepancies or issues to the appropriate teams.
  • Research online resources and tools to identify decision-makers, and enrich their details to support sales outbound efforts.
  • Troubleshoot and triage any data or technical issues during the collection and processing of data.
  • Identify opportunities to improve internal processes to expedite data deliverables to internal partners and teams.
  • Knowledge of data entities and database management.

Senior Campaign Development Representative

Netcom Learning
Noida
09.2021 - 10.2022
  • Analysis the leads pipelines and user needs and trends, conversion data, funnel analysis tracking the lead progress, and provide the insight on customer/ lead conversion
  • Campaign Analysis on qualitative and quantitative basis, understanding of the industry needs and persona's involved, get the right messaging and the right use cases for particular issues
  • Provide detailed reports on effectiveness of multi- channel campaigns, analyzing the performance of campaigns and provide recommendations for improvements as needed
  • Collaborate with marketing team for Email Marketing and Webinar as the foundation of Campaign Strategy
  • Perform audits checks of transaction records checking data against original online sources to ensure all data is being collected, converted, and processed correctly
  • Data base/Inventory Management experience managing current data & procuring new Data base, Data sourcing and Data management into the CRM

Research Analyst

GSPANN Technologies Inc
Gurugram
03.2021 - 09.2021
  • Providing end-to-end content and data management solutions for e-commerce and digital marketing activities
  • Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
  • Conduct secondary research by using LinkedIn Sales Navigator and ZoomInfo to find the right sets of prospects or decision-makers in the U.S. and Canada region for different PSLs, such as ECM, e-commerce, BI, DevOps, UI/UX, automation, and QA.
  • Publish the website visitors report and create intent data through Albacross, Bombora, and ZoomInfo to target new companies within different industries in the U.S. and Canada.

Research Analyst

iSOURCe
Noida
05.2019 - 03.2021
  • Company Overview: An IT Sales Intelligence Company
  • Generate market qualified IT sales lead via conversation with senior-level and mid-level IT professionals, gather whole IT Infrastructure of the qualified companies
  • Responsible for analyzing and creating reports and upload the data to our CRM like lead management, Auto lead assignment, Site visits & follow ups, Reports & Dashboard
  • Conduct Qualitative and Quantitative secondary research across industries to understand the industry growth drivers, Company Profiles, segmental analysis
  • An IT Sales Intelligence Company

Education

MBA - Marketing

Symbiosis Institute of Business Management
Bengaluru
04.2018

Bachelor of Business Economics - Hons

University of Delhi
04.2015

Skills

  • Data analysis
  • Analyzing trends & data
  • Market research
  • Data management
  • Data audits
  • Microsoft PowerPoint
  • Financial analysis
  • Microsoft Excel
  • Email marketing campaigns
  • Basics -HTML

Websites

Certification

  • Marketing in a Digital World, Coursera, 2018
  • The Language and Tools of Financial Analysis, Coursera, 2017
  • AWS Cloud skills training and certification
  • Salesforce Sales Operation CRM, Pursuing

Languages

  • English, Full Professional Proficiency
  • Hindi, Full Professional Proficiency

Tools And Databases

  • ZoomInfo
  • Intent Data
  • Zendesk CRM
  • Sales Navigator
  • Mailchimp
  • Albacross
  • Bombora
  • Capital IQ
  • BuiltWith
  • EGrabber

Timeline

Senior Digital Marketing Associate

Google Operation Center
10.2022 - Current

Senior Campaign Development Representative

Netcom Learning
09.2021 - 10.2022

Research Analyst

GSPANN Technologies Inc
03.2021 - 09.2021

Research Analyst

iSOURCe
05.2019 - 03.2021

MBA - Marketing

Symbiosis Institute of Business Management

Bachelor of Business Economics - Hons

University of Delhi

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Ankit Prasad