ANKIT RATHOD
Digital Marketing Manager
Mumbai
Summary
Forward-thinking Digital Marketing Manager experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising, social media management, search engine market, email marketing and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
11
11
years of professional experience
4
4
Languages
7
7
Professional Certifications
Work History
Digital Marketing Manager
Pinaka Media
Mumbai
03.2020 - Current
- Successfully managed lead generation campaign with budget over $2,00,000.00.
- Monitored and evaluated data to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets
- Executed and optimized campaign to achieve target of 35% CPPA.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created 10+ Website for clients on Wordpress and HTML.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators
- Created customized marketing materials to increase product awareness.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success
Assistant Manager-Performance Marketing
Emeritus Education
MUMBAI
03.2019 - 02.2020
- Measures and reports performance of all digital marketing campaign and assesses against goals (ROI and KPIs)
- Day-to-day management of paid search (PPC) on channels like Facebook, Google & LinkedIn
- Develop performance marketing media plan for lead generation for multiple courses
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Collected and analyzed Web metrics such as visits, time on site and page views per visit
- Developed paid client ads for use on diverse social media platforms, achieving average of 7% CTR
- Created customized marketing materials to increase product awareness
Senior Digital Marketing Executive
MALABAR GOLD PVT LTD
Mumbai
07.2018 - 03.2019
- Created dynamic SEO strategies to exceed market competitors and meet brand needs.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Collaborated with team members to achieve target results
- Conducted research, gathered information from multiple sources and presented results
Digital Marketing Specialist
Silk Route Media
Mumbai
12.2017 - 07.2018
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
SEO Analyst
DIGICHEFS
Mumbai
11.2016 - 11.2017
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Retail Sales Associate
GVK
Mumbai
03.2016 - 10.2016
- Helped customers complete purchases, locate items and join reward programs.
- Checked pricing, scanned items, applied discounts and printed receipts to ring up customers.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Payment Analyst
INTELENET GLOBAL SERVICES
Mumbai
11.2013 - 02.2016
- Maintained account accuracy by reviewing cases on daily basis.
- Increased customer satisfaction by resolving issues.
- Used PULSE to accurately manage over [100+ cases on daily basis.
- Assessed data and information to verify entry.
Knowledge associate
DATAMATICS GLOBAL SERVICES
Mumbai
01.2012 - 11.2013
- Researched, analyzed, evaluated and synthesized large data quantities to produce intelligence.
- Maintained understanding of research methodology and practices for conducting analysis
Education
Secondary School Certificate
Shir N.D. Bhuta High School
Mumbai 02.2008 - 03.2008
High School Diploma -
N.G College of Commerce
Mumbai, MH 04.2008 - 02.2010
Bachelor of Commerce - Commerce
Shri Chinai College of Commerce And Science
Mumbai 06.2013 - 03.2016
Integrated DigitalMarketing
Learning Catalyst
Mumbai 08.2016 - 12.2016
Google Analytics
Google Academy
01.2021 - 06.2023
MBA - Marketing Management
NMIMS University
Mumbai 07.2021 - Current
Web Development
Udemy
Mumbai 02.2022 - Current
Skills
Performance Marketing
Strategic Thinking
Data Analysis
Search engine optimization (SEO)
Email Marketing
Social Media Marketing
Web Development
CRM Retention
Timeline
Web Development
Udemy
02.2022 - Current
MBA - Marketing Management
NMIMS University
07.2021 - Current
Google Analytics
Google Academy
01.2021 - 06.2023
Digital Marketing Manager
Pinaka Media
03.2020 - Current
Assistant Manager-Performance Marketing
Emeritus Education
03.2019 - 02.2020
Senior Digital Marketing Executive
MALABAR GOLD PVT LTD
07.2018 - 03.2019
Digital Marketing Specialist
Silk Route Media
12.2017 - 07.2018
SEO Analyst
DIGICHEFS
11.2016 - 11.2017
Integrated DigitalMarketing
Learning Catalyst
08.2016 - 12.2016
Retail Sales Associate
GVK
03.2016 - 10.2016
Payment Analyst
INTELENET GLOBAL SERVICES
11.2013 - 02.2016
Bachelor of Commerce - Commerce
Shri Chinai College of Commerce And Science
06.2013 - 03.2016
Knowledge associate
DATAMATICS GLOBAL SERVICES
01.2012 - 11.2013
High School Diploma -
N.G College of Commerce
04.2008 - 02.2010
Secondary School Certificate
Shir N.D. Bhuta High School
02.2008 - 03.2008
Coding
- HTML5
- CSS3
- Flexbox
- Responsive Design
- JavaScript (all 2022 modern syntax, ES6, ES2018, etc.)
- Asynchronous JavaScript - Promises, async/await, etc.
- AJAX and single page apps
- Bootstrap 4 and 5 (alpha)
- SemanticUI
- Bulma CSS Framework
- DOM Manipulation
- Unix(Command Line) Commands
- NodeJS
- NPM
- ExpressJS
- Templating
- REST
- SQL vs. NoSQL databases
- MongoDB
- Database Associations
- Schema Design
- Mongoose
- Authentication From Scratch
- Cookies & Sessions
- Authorization
- Common Security Issues - SQL Injection, XSS, etc.
- Developer Best Practices
- Deploying Apps
- Cloud Databases
- Image Upload and Storage
- Maps and Geocoding
Coding
HTML & CSS