Hi, I’m
Ankit Rathod
Digital Marketing Manager
Mumbai,Maharashtra
Summary
Forward-thinking Digital Marketing Manager experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising, search engine market, email marketing and online content development.
Overview
12
years of professional experience
7
Certification
4
Language
Work History
Reliance Industries LimitedMumbai
Manager - Digital Marketing
12.2022 - Current
Job overview
- Identify opportunities for product enhancements and new features to meet user needs.
- Define and communicate product roadmap, ensuring clarity and alignment among cross-functional teams.
- Lead creation and finalization of intuitive and user-friendly UI/UX designs.
- Collaborate with designers to produce wireframes and mockups that align with product vision.
- Ensure seamless and visually appealing user experience across all product platforms.
- Act as bridge between various departments, including IT, design, marketing, and sales, to ensure successful product launches.
- Gather feedback from stakeholders and incorporate it into product development processes.
- Foster strong working relationships with internal teams and external partners.
- Oversee entire product lifecycle, from ideation and development to launch and post-launch evaluation.
- Monitor product performance, collect user feedback, and implement improvements as needed.
- Ensure products are delivered on time and within budget while maintaining high quality.
Pinaka MediaMumbai
Digital Marketing Manager
03.2020 - 11.2022
Job overview
- Successfully managed lead generation campaign with budget over $2,00,000.00.
- Monitored and evaluated data to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets
- Executed and optimized campaign to achieve target of 35% CPPA.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created 10+ Website for clients on Wordpress and HTML.
Emeritus EducationMUMBAI
Assistant Manager-Performance Marketing
03.2019 - 02.2020
Job overview
- Measures and reports performance of all digital marketing campaign and assesses against goals (ROI and KPIs)
- Day-to-day management of paid search (PPC) on channels like Facebook, Google & LinkedIn
- Develop performance marketing media plan for lead generation for multiple courses
MALABAR GOLD PVT LTDMumbai
Senior Digital Marketing Executive
07.2018 - 03.2019
Job overview
- Created dynamic SEO strategies to exceed market competitors and meet brand needs.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Conducted research, gathered information from multiple sources and presented results
Silk Route MediaMumbai
Digital Marketing Specialist
12.2017 - 07.2018
Job overview
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
DIGICHEFSMumbai
SEO Analyst
11.2016 - 11.2017
Job overview
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Incorporated XML sitemaps, robots.txt Files and 301 redirects to facilitate search engine spidering, crawling and indexing.
GVKMumbai
Retail Sales Associate
03.2016 - 10.2016
Job overview
- Helped customers complete purchases, locate items and join reward programs.
- Checked pricing, scanned items, applied discounts and printed receipts to ring up customers.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
INTELENET GLOBAL SERVICESMumbai
Payment Analyst
11.2013 - 02.2016
Job overview
- Maintained account accuracy by reviewing cases on daily basis.
- Increased customer satisfaction by resolving issues.
- Used PULSE to accurately manage over 100+ cases on daily basis.
- Assessed data and information to verify entry.
DATAMATICS GLOBAL SERVICESMumbai
Knowledge associate
01.2012 - 11.2013
Job overview
- Researched, analyzed, evaluated and synthesized large data quantities to produce intelligence.
- Maintained understanding of research methodology and practices for conducting analysis
Education
Shree N.D. Bhuta High SchoolMumbai
High School Diploma
2008-03
N.G College of CommerceMumbai, MH
High School Diploma
2010-02
Shri Chinai College of Commerce And ScienceMumbai
Bachelor of Commerce from Commerce
2016-03
NMIMS UniversityMumbai
MBA from Marketing Management
Current
Skills
- Performance Marketing
- Strategic Thinking
- Data Analysis
- Search engine optimization (SEO)
- Email Marketing
- Social Media Marketing
- Web application development
Certification
- Diploma in Integrated Digital Marketing
- Technology for Product Managers
- Udemy - Wed Developer
- Google - Technical Support Fundamentals
- LinkedIn Content and Creative Design
- LinkedIn Marketing Solutions Fundamentals
- LinkedIn Marketing Strategy
- Diploma in Office Automation
Work Preference
Work Type
Full TimePart TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureTimeline
Manager - Digital Marketing
Reliance Industries Limited
12.2022 - Current
Digital Marketing Manager
Pinaka Media
03.2020 - 11.2022
Assistant Manager-Performance Marketing
Emeritus Education
03.2019 - 02.2020
Senior Digital Marketing Executive
MALABAR GOLD PVT LTD
07.2018 - 03.2019
Digital Marketing Specialist
Silk Route Media
12.2017 - 07.2018
SEO Analyst
DIGICHEFS
11.2016 - 11.2017
Retail Sales Associate
GVK
03.2016 - 10.2016
Payment Analyst
INTELENET GLOBAL SERVICES
11.2013 - 02.2016
Knowledge associate
DATAMATICS GLOBAL SERVICES
01.2012 - 11.2013
Shree N.D. Bhuta High School
High School Diploma
N.G College of Commerce
High School Diploma
Shri Chinai College of Commerce And Science
Bachelor of Commerce from Commerce
NMIMS University
MBA from Marketing Management
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